Instagram is among the most favored social media platforms, with around 1.2 billion users in 2022. If you can leverage Instagram for B2B marketing, you'll find the perfect visual platform to present your products and services. According to TrackMaven's research, Instagram fosters the highest
How to Create Valuable Content
Do you want to be the website that readers feel lucky to find? Create valuable content that makes one's day better just by reading it. In other words, don't write a bunch of fluff. Provide information so useful and interesting they can't wait for the next one. The most successful way to content
B2B Sales Strategy that Works
What constitutes an effective B2B sales strategy? Yes, that's a great question and one you must have an answer to. As technology rapidly advances, so do the tactics and strategies needed for successful sales in a B2B context. Every business is unique, with its products, services, target
Wakeup Call: It’s time to Create Your B2B Ideal Customer Profile
Creating a B2B Ideal Customer Profile is the first step in understanding your target market. Without knowing your ideal customer, it's impossible to know where to allocate your marketing resources or what type of content is relatable to them. Your sales and marketing teams could be targeting the
Pipeline Marketing in the B2B World
Success in sales requires an up-to-date understanding of leads and their status. A good system should allow you to prioritize prospects according to potential value or conversi on likelihood, as well as track the progress and performance of your team for accurate forecasts. There should be no
A Step-by-Step Guide to Qualifying Leads
Companies always look for effective ways to counterbalance the natural customer attrition rate. However, customer acquisition is arduous and time-consuming. Companies mostly rely on prospecting initiatives like cold calling to fill the gap left by lost customers. What's more, determining which
Behavioral Retargeting: How to Re-Engage Visitors and Boost Conversions
The past few years have seen a profound transformation within the advertising industry due to advances in social media networks, mobile device applications, and customer behavior tracking. Companies like Facebook and Google have unprecedented access to vast amounts of personal information on
Customer Loyalty in B2B: Programs and Strategies
It takes a lot to gain a customer's loyalty and even more to keep it. Establishing customer loyalty in B2B is more challenging because of the complexity of the buying process. Tech giants have cultivated an incredibly loyal customer base whose enthusiasm and commitment have helped to shape the
Improve Your Content Writing Skills Today
Do you want to write better? It is on you to brush up on your content writing skills. Content writing is one of the most valuable communication skills in today's digital world. And though some argue that writers are "born," recent studies suggest that skills are 30% genetics and 70% learned. So,
B2B Go to Market Strategy: How to Launch and Scale Successfully
Whatever type of business you do, your business will always struggle without a solid B2B go-to-market strategy. It is a key element for planning and launching marketing activities so that you can target, reach, and convert leads into profitable customers. As a marketer, you are likely always
Benefits of Organic Traffic: Tips to Increase Your Rankings
The benefits of organic traffic are the holy grail of digital marketing. They come from a highly targeted and cost-effective source of traffic. Organic search listings are highly valued for their perceived 'editorial integrity.' A study substantiates this finding, with
The Better Alternative to Traditional Marketing Funnel
The traditional marketing funnel was first developed by Elias St. Elmo Lewis in 1898. It is based on the idea that marketing should be a cycle of attraction, conversion, and retention. The funnel analysis focuses on just one stage of the process at a time. However, marketing has evolved
Data-Driven Sales Enablement: 10 Must-Haves for Today’s Modern Seller
Today's modern seller needs access to data and analytics. No longer is it good enough to just amass your sales team with product information and demos. You must arm them with data-driven sales enablement. All sales support resources must coalesce into an adaptive and progressive supply
How to Build Loyal Customers: Insights from the Pros
One of the key strengths of successful marketers is knowing how to build loyal customers. It is crucial in driving repeat sales, increasing customer lifetime value, and creating brand advocates. A study shows that the likelihood of closing a sale to an existing customer is up to 70%,
Multilingual Content Marketing: Definition, Benefits, Strategy
Growing companies are looking to expand their businesses worldwide. But they will have a problem if their content is in one language while their target market speaks in another. Hence the need for a multilingual content marketing strategy. Multilingual content marketing is the process of
Leveraging Conversational Marketing Social Media
What if I tell you that the secret to selling more products and services hides behind conversational marketing social media? Conversational marketing is a great way to connect with customers and create a personal connection. It can help you build relationships with customers, resulting in more
What are the Goals of a B2B Website and How to Achieve Them?
The goals of a B2B website go beyond just providing an online marketplace. They should focus on creating a positive customer experience, establishing trust between buyers and sellers, and simplifying the process of managing orders. Research conducted in recent years has examined the role of
Find Brand Ambassadors: How to Build a Team That Champions Your Brand
Do you know how to find brand ambassadors? Do you know how to work with them? Finding the right people to work with your brand is very consequential. There is no allowing a middle ground between success and failure. You want passionate, influential people who will fit your company culture
Upper Funnel Marketing Strategy: How to Attract More Quality Leads
You may be attracting pools of prospects, but you won't get far if they're not the right ones. The goal at the top of the funnel is to draw as many prospects in, but not just any prospect. They must be high-quality — those with a high potential to convert. So you must optimize your upper funnel
Marketing Basics: What You Need to Know to Build and Grow a Brand
Marketing is gaining profit by exchanging products or services for money. It's an essential function in any business and can be broken down into a few basic steps. That's marketing basics. To guarantee a successful marketing campaign, you must understand these steps and how they work together.
Revenue Operations: Best Practices From the Experts
Revenue operations are an essential function of any company. It is responsible for forecasting and achieving revenue targets, as well as maximizing the efficiency and effectiveness of sales and marketing operations. This article will discuss how RevOps can help your business achieve its
Overcoming the Biggest Sales Funnel Challenges
Are you struggling to get people through your sales funnel? Or have you managed to get them in, but they're not converting? If you're facing any of these sales funnel challenges, then this post is for you. Sales funnel management is among the most important aspects of any B2B business, yet they
Setting and Achieving Realistic Business Development Goals
Setting business development goals gives you a clear target to aim for, and the satisfaction of achieving them can provide a much-needed boost when times are tough. But you need to make your goals achievable. Unrealistic goals can set you up for setbacks and ultimately lead to
Why is Social Media Not Working Well For Your Campaigns
If you're a struggling digital marketer, here's an important question: why is social media not working well for you? Social media platforms are a mainstay of digital marketing and can be a powerful tool for B2B campaigns. However, if you do not see the expected results, some factors could be at
The Critical Role of Your Brand Voice for B2B
Brand voice plays a critical role in how a company views its marketing campaigns. It can be the difference between a company that stands out from the competition and one that hardly gets its message heard. A consistent and well-defined brand voice will help you build trust with your
Branded Video Content: How to Tell Stories That Make an Impact
It's no secret that branded video content is becoming an increasingly important part of online marketing. According to a study by Wyzowl, 86% of businesses now use video as a marketing tool, up from 63% in 2017. And that figure is expected to continue to fatten. So, where do you start if you're
Generate More Leads with B2B Conversion Rate Optimization
Are you happy with the number of leads your business is generating? Perhaps not; that's why you're reading this. You want to see how conversion rate optimization can help you finally convert your website visitors into leads and customers. Here is how it works, starting with the basics. Key
A Cause Marketing Strategy That Will Make a Difference
Most people think any cause marketing strategy is only for charities and nonprofits. But that's not true! Cause marketing can be used by any business, large or small, to create a positive impact in the world. Being socially responsible is essential to today's consumers, so businesses need to get
Sales and Marketing Alignment Best Practices
Too often, businesses struggle to create sales and marketing alignment. These two departments work at cross-purposes instead of in tandem. They tend to battle for control over leads and customers. It can be frustrating when sales and marketing teams are out of sync. Marketing spends a lot of time
One to One Marketing: How to Personalize Every Customer Interaction
Imagine being able to tailor your products or services to fit each customer's needs, like a bespoke suit made to perfection. This is the essence of one-to-one marketing. It's not just about selling a product or service. It's about building a relationship that gets smarter with every interaction.
Online and Offline Digital Marketing
These days, it is digital marketing that rules the roost. With the rise of the internet, marketing has taken on many different forms. Hence, in place of traditional marketing methods, SEO, social media marketing, and content marketing have taken over. However, even though online digital
How to Find B2B Influencers: The Ultimate Guide
There's no doubt about it: influencers are a powerful tool for B2B marketers. But, finding the right ones can be difficult. Not only do you need to know how to find influencers with a decent-sized following, but they also have to be relevant to your industry and target audience for content marketing
Marketing Assets: What They Are and How to Use Them Effectively
Have you ever wondered what, exactly, falls under the umbrella term of “marketing assets”? After all, isn’t it just a broad catch-all phrase for content? If you’ve written it off as a catchy line of demarcation between media-savvy influencers and a simple, pure brand voice? Wipe your memory –
Mid Funnel Marketing: How to Nurture Leads and Drive Conversions
It's no secret that the middle of the funnel is an important part of the marketing process. When prospects are in the middle of the funnel, it's your opportunity to keep them engaged and moving closer to a purchase. If you can't keep their attention at this stage, they'll likely disappear and
The Basics of Reactive Marketing Strategy
A reactive marketing strategy can help businesses react quickly to changes in the market and consumer behavior. Business success is reliant on a well-defined marketing strategy. An excellent strategy is a mix of different marketing tactics (such as digital advertising, proximity marketing,
SaaS Sales Funnel: How to Convert Leads at Every Stage
SaaS sales funnel changes the way marketing and sales teams interact with each other and customers. Those in business and marketing know the basics of the sales funnel, and with new advancements, more and more people are upgrading to a SaaS sales funnel model. The acronym SaaS stands for a
Performance Marketing: How to Achieve Results
Performance marketing is all about achieving results. Performance marketing is the key to success, whether you're a business owner or an online marketer. Using the right techniques can achieve incredible results and drive more traffic to your website. In this blog post, we will discuss
Power Writing: How to Write In an In-Depth and Meaningful Way
Power writing is a skill that allows you to write powerfully and persuasively. It helps you communicate effectively and persuade others. Powerful writing is a combination of several skills: (1) The ability to structure ideas logically, and (2) The ability to manage marketing
Media Planning and Buying Explained (2025)
Facebook, Twitter, Instagram, Pinterest, LinkedIn, and the list of the different digital media channels goes on and on. As media continues to grow, it can be hard to keep up. A busy brand doesn't have the time for that. Understandable. Wouldn't it be nice to have someone to help you create a
Brand Advocacy Campaigns: How to Turn Loyal Customers into Promoters
Brand advocacy campaigns are one of the most popular, effective marketing strategies today. This marketing concept boosts brand awareness through word-of-mouth advertising. Companies are constantly innovating new ways to engage employees, customers, business partners, and influencers to spread the