Tracking ABM metrics provides actionable insights into the effectiveness of your targeted marketing efforts. It allows you to gauge the engagement levels of key accounts, assess the progress of account-based campaigns, and measure the direct impact on revenue. When you monitor
What are Audience Segments? A Basic Guide
Audience segments imply highly personalized and targeted marketing campaigns. When brands understand the unique needs and interests of each segment, they can weave their messaging, products, and promotions to resonate with each group. This increases the effectiveness of marketing efforts,
Boosting Audience Engagement: A Strategic Guide
Audience engagement is the interactive and reciprocal relationship between a brand and its audience that goes beyond the passive consumption of content. Through engagement, businesses can foster trust, loyalty, and brand advocacy, ultimately driving their bottom-line objectives. For
What is Brand Essence? Meaning, Examples, Tips
Brand essence heavily impacts the emotional connection of a brand with consumers. Emotional connection carries a lot of weight. Research conducted by Motista revealed that customers who establish an emotional bond with a brand exhibit a remarkable 306% increase in their
What are Brand Deals, and How to Land the Best Ones for You?
Brand deals and the rise of influencer marketing are closely intertwined, representing a dynamic shift in how businesses connect with their target audiences. Influencer marketing, driven by the growing influence of social media and online platforms, has become a prominent strategy for brands
Brand Pillars: Key Components and Development and Implementation Strategies
When a brand lacks strong and effective brand pillars, it struggles to establish a clear and consistent identity. Without a well-defined brand identity, it becomes difficult to differentiate the brand from its competitors. Without this differentiation, the brand will not stand out and will
What is a DTC Brand? Definition, Examples, Strategy
DTC brands have emerged as a significant force in today's market due to their ability to address the evolving preferences and expectations of modern consumers. These brands offer a direct interaction channel between producers and customers, allowing for a more personalized and authentic
Captivating Audience: Sales and Marketing Tips
Captivating an audience forms the foundation of effective communication and successful content engagement. When you capture your audience's attention, you create a pathway for your message, point, ideas, story, or any content to be heard and understood. It enables you to efficiently
A Clear-Cut Guide to Strategic Brand Naming Process
Marketing executives make countless brand naming decisions each year for new product launches, new companies, and rebranded companies. Some experts believe these naming decisions are the most important marketing decisions they can make. If this is so, what guidelines do these executives
How to Build a High-Converting Customer Acquisition Model?
What is a customer acquisition model, and why is there a need for it? Most marketers consider customer acquisition the most essential part of their marketing expenditure. Acquiring new customers is essential for the success and expansion of a business. By reaching and attracting new
The Power of Mirroring in Sales: Building Rapport and Closing Deals
Rapport is the foundation upon which trust and communication are built. One technique that has proven incredibly effective at building this rapport is mirroring. You've likely encountered a situation where you have subconsciously mirrored someone else's actions. Maybe they had a captivating
How to Evaluate and Improve Sales Performance
Sales performance isn't just about hitting targets. It's the heart-pounding race towards achieving your goals and transforming potential customers into loyal advocates for your brand. It's a dynamic combination of strategy, execution, and talent, all working together to drive revenue growth
How To Improve Your Corporate Sales Processes
You're no stranger to the world of corporate sales. You know it's a complex ecosystem that requires understanding your product or service and mastering the art of relationship building, negotiation, and strategic planning. But in this rapidly evolving business landscape, merely knowing isn't
Advertising Effectiveness: Techniques and Measurement
Advertising has these main objectives: create awareness, shape consumer perception, and drive conversion. You can measure advertising effectiveness by how well it achieves these objectives. This article will explore the concept of advertising effectiveness - what it is, why it's crucial for
How to Use the PESO Model for Public Relations Marketing
Gini Dietrich, founder and CEO of Spin Sucks, created a framework that revolutionized the way organizations approach integrated communication strategies. It is the PESO model, which stands for Paid, Earned, Shared, and Owned media. These four types of media should ideally work together
What is Behavioral Marketing? Types, Tools, Strategies
Marketing has evolved significantly with the advent of digital technologies. Technology birthed new tactics to reach consumers more effectively. One approach that has gained prominence in recent years is behavioral marketing. Behavioral marketing seeks to understand consumer habits and
What is Institutional Advertising? Types and Strategies
The B2B buying process is the series of steps businesses take when evaluating, selecting, and purchasing products or services from other companies. It has evolved as decision-makers rely on extensive research, stakeholder input, and data-driven insights to make informed purchasing
The Basics of Informative Advertising
Informational advertising focuses on educating consumers about complex products or services, providing them with the data they need to make an informed decision. Not only do informative elements help build trust and credibility for a brand, but they also empower consumers to choose products that
Marketing Consultant: Why, How, and When to Hire One
Should you hire a marketing consultant? Consulting is among the highest in-demand marketing services. The global marketing consulting market is expected to expand to $28.04 billion by 2027. The most common marketing consulting services are: In this article, we'll explore what a marketing
Content Operations: How to Streamline Your Content Workflow for Maximum Efficiency
Content operations may feel like you're spinning your wheels. You spend hours brainstorming topics, researching sources, writing drafts, and editing them—only to have them fall flat with your audience. 91% of B2B marketers use content marketing as part of their overall strategy. It only shows how
The Power of Instagram for B2B Businesses
Instagram is among the most favored social media platforms, with around 1.2 billion users in 2022. If you can leverage Instagram for B2B marketing, you'll find the perfect visual platform to present your products and services. According to TrackMaven's research, Instagram fosters the highest
How to Create Valuable Content
Do you want to be the website that readers feel lucky to find? Create valuable content that makes one's day better just by reading it. In other words, don't write a bunch of fluff. Provide information so useful and interesting that they can't wait for the next one. The most successful way to
B2B Sales Strategy that Works
What constitutes an effective B2B sales strategy? Yes, that's a great question and one you must have an answer to. As technology rapidly advances, so do the tactics and strategies needed for successful sales in a B2B context. Every business is unique, with its products, services, target
Wakeup Call: It’s time to Create Your B2B Ideal Customer Profile
Creating a B2B Ideal Customer Profile is the first step in understanding your target market. Without knowing your ideal customer, it's impossible to know where to allocate your marketing resources or what type of content is relatable to them. Your sales and marketing teams could be targeting the
Pipeline Marketing in the B2B World
Success in sales requires an up-to-date understanding of leads and their status. A good system should allow you to prioritize prospects according to potential value or conversi on likelihood, as well as track the progress and performance of your team for accurate forecasts. There should be no
A Step-by-Step Guide to Qualifying Leads
Companies always look for effective ways to counterbalance the natural customer attrition rate. However, customer acquisition is arduous and time-consuming. Companies mostly rely on prospecting initiatives like cold calling to fill the gap left by lost customers. What's more, determining which
Improve Your Content Writing Skills Today
Do you want to write better? It is on you to brush up on your content writing skills. Content writing is one of the most valuable communication skills in today's digital world. And though some argue that writers are "born," recent studies suggest that skills are 30% genetics and 70% learned. So,
Benefits of Organic Traffic: Tips to Increase Your Rankings
The benefits of organic traffic are the holy grail of digital marketing. They come from a highly targeted and cost-effective source of traffic. Organic search listings are highly valued for their perceived 'editorial integrity.' A study substantiates this finding, with
The Better Alternative to Traditional Marketing Funnel
The traditional marketing funnel was first developed by Elias St. Elmo Lewis in 1898. It is based on the idea that marketing should be a cycle of attraction, conversion, and retention. The funnel analysis focuses on just one stage of the process at a time. However, marketing has evolved
Data-Driven Sales Enablement: 10 Must-Haves for Today’s Modern Seller
Today's modern seller needs access to data and analytics. No longer is it good enough to just amass your sales team with product information and demos. You must arm them with data-driven sales enablement. All sales support resources must coalesce into an adaptive and progressive supply
How to Build Loyal Customers: Insights from the Pros
One of the key strengths of successful marketers is knowing how to build loyal customers. It is crucial in driving repeat sales, increasing customer lifetime value, and creating brand advocates. A study shows that the likelihood of closing a sale to an existing customer is up to 70%,
Leveraging Conversational Marketing Social Media
What if I tell you that the secret to selling more products and services hides behind conversational marketing social media? Conversational marketing is a great way to connect with customers and create a personal connection. It can help you build relationships with customers, resulting in more
What are the Goals of a B2B Website and How to Achieve Them?
The goals of a B2B website go beyond just providing an online marketplace. They should focus on creating a positive customer experience, establishing trust between buyers and sellers, and simplifying the process of managing orders. Research conducted in recent years has examined the role of
Upper Funnel Marketing Strategy: How to Attract More Quality Leads
You may be attracting pools of prospects, but you won't get far if they're not the right ones. The goal at the top of the funnel is to draw as many prospects in, but not just any prospect. They must be high-quality — those with a high potential to convert. So you must optimize your upper funnel
Revenue Operations: Best Practices From the Experts
Revenue operations are an essential function of any company. It is responsible for forecasting and achieving revenue targets, as well as maximizing the efficiency and effectiveness of sales and marketing operations. This article will discuss how RevOps can help your business achieve its
Overcoming the Biggest Sales Funnel Challenges
Are you struggling to get people through your sales funnel? Or have you managed to get them in, but they're not converting? If you're facing any of these sales funnel challenges, then this post is for you. Sales funnel management is among the most important aspects of any B2B business, yet they
Setting and Achieving Realistic Business Development Goals
Setting business development goals gives you a clear target to aim for, and the satisfaction of achieving them can provide a much-needed boost when times are tough. But you need to make your goals achievable. Unrealistic goals can set you up for setbacks and ultimately lead to
Generate More Leads with B2B Conversion Rate Optimization
Are you happy with the number of leads your business is generating? Perhaps not; that's why you're reading this. You want to see how conversion rate optimization can help you finally convert your website visitors into leads and customers. Here is how it works, starting with the basics. Key
A Cause Marketing Strategy That Will Make a Difference
Most people think any cause marketing strategy is only for charities and nonprofits. But that's not true! Cause marketing can be used by any business, large or small, to create a positive impact in the world. Being socially responsible is essential to today's consumers, so businesses need to get
Sales and Marketing Alignment Best Practices
Too often, businesses struggle to create sales and marketing alignment. These two departments work at cross-purposes instead of in tandem. They tend to battle for control over leads and customers. It can be frustrating when sales and marketing teams are out of sync. Marketing spends a lot of time