Digital Marketing Articles

Demand gen Vs. lead gen has amounted to a ton of confusion within the last several years, similar terms in name but different in concept. If you read recent marketing literature, you may think they mean the same thing, but this is not true. Is Demand Generation the Same as Lead

The customer journey stages are the different phases that customers go through when engaging with a company. Customer journey stages can be broken down into three main categories: acquisition, engagement, and retention. Understanding these customer journey stages is essential for any business

Creative content is an integral part of any content strategy. People are drawn to innovative ideas because they do not see them every day. If you want people to engage with your creative content, it has to be innovative enough for people to notice and share it with others. We will discuss how

Power writing is a skill that allows you to write powerfully and persuasively. It helps you communicate effectively and persuade others. Powerful writing is a combination of several skills: (1) The ability to structure ideas logically, and  (2) The ability to organize information into

The B2B customer journey is one of the best tools you can use to understand your customers. A good customer journey map will help you understand your customers and the thought processes they face when buying your product, from pain points and bottlenecks where they leave to good interactions and

Facebook, Twitter, Instagram, Pinterest, LinkedIn, the list goes on and on of the different digital media channels out there, and these are just the social ones. As media continues to grow, it can be hard to keep up. A busy brand doesn’t have the time for that. Understandable. Wouldn’t it be

User acquisition is vital to the process of building your business. You need new users to install your app, create an eCommerce account, start a free trial of your SaaS product, or play their first game. In essence, this type of customer acquisition refers to a process that becomes a key

Enterprise marketing is not your typical marketing strategy. It requires seamless coordination from all groups within an organization. For large-scale marketing programs like this, a company needs consistency through every customer interaction and piece of content. So, how does a company go about

Social media tactics are a great way to reach the billions of people worldwide who log on to various social media platforms each day. These platforms allow users from all over the world to connect and share stories, make new friends, and find new interests. What does that mean for you as a

Purchase Intent or buyer's intent is a total game-changer when it comes to marketing your product or service. Imagine having the advantage of targeting customers you know are ready to buy? You can create a more personalized experience for them by packaging your product accordingly. This means

User engagement is the process of customers interacting with one's brand. How a customer interacts with one's website and application will determine the success of their business.  Metrics like how many sales one achieves and the number of positive reviews they receive help business owners

SaaS content marketing is an effective way to increase leads and sales for your business. The reason is that it allows you to establish trust through education. People are more likely to buy after receiving education about a product or service. Content marketing provides an opportunity for you to

Brand development is the core of many business operations. Separate from company recognition, brand development is one of the primary factors customers consider before buying products. What Is Brand Development With Example? Brand development is the process of making a brand and establishing

Being a business owner comes with an array of unique challenges. For the new business owner, building your online brand is one of the biggest and most important tasks you must face. In this article, we’re going to discuss what internet branding is, why you need one, and how you can build a

A digital marketing audit can be a useful tool for businesses that want to grow. If your business has trouble marketing to the right customers, you should evaluate your marketing plan and understand the digital marketing audit definition. For a business, a digital marketing audit can provide

Advocacy advertising is an excellent way you can connect with your customers. As a marketer, you want your consumers to immediately follow your social media channels and begin to align with your brand. Through advocacy advertising, your typical customer will be more likely to trust your brand

Social media content creation may feel like one of those dreaded tasks that never go away. After all, sharing unique content daily (or sometimes more often) is challenging, even for the best creators. However, today's business owners are almost required to have a social media presence online if

Conversational advertising is a powerful tool in modern marketing that enhances the user experience and helps brands get more sales conversions online. Learn how to incorporate conversational marketing online by using the tools and techniques of the most advanced technological enterprises. And

Brand messaging is vital for any entrepreneur looking to succeed. Without a good brand messaging framework, it will take longer for your company to reach its goals. Brand messaging strategy is the thing that covers how a company positions itself. It can include many elements that work together to

Do you want to increase your online reach to help grow your business? Consider how an excellent digital content strategy can help. A digital content strategy includes a look at the audience and offers for a business. It also consists of the right content types and platforms to use to promote that

Content amplification sounds a little bit like broadcasting your message, doesn’t it? Well, that’s exactly what it is. Amplification entails all the things you do to promote and distribute your product, brand, or service. What is content amplification? Content amplification is the process

Demand generation marketing is the backbone of any business, no matter what industry you’re in. Without a good, solid demand generation strategy in place, your company, your business, and your brand will not thrive. In fact, poor demand gen strategies can hurt your business and cause it to crumble

Marketing is the word of the day. It can really make or break your business, and poor marketing accounts for around 14% of all business failures. Luckily, with the right team and the right tools at your disposal, marketing can be the reason for your business's success! Let's talk about the

Did you know that it takes up to 7 impressions for people to start recalling and remembering a brand?  The guys that are responsible for knowing these stats are your brand managers. These are the people who truly make a business, a brand. They're the ones who know that over 89% of

According to 90% of leading marketers, personalization is a significant contributor to the profitability of your business.  But there's more to personalization than just marketing to customers based on their purchase history. Imagine if someone bought toys for

A digital PR strategy is a systematic approach to digital PR that helps in building brand awareness of your business through digital channels. The goal of a digital PR strategy is to increase visibility, drive traffic, and generate leads for your business. The world of digital PR is always

Field marketing is a type of direct marketing that involves selling one's service. This is done primarily by interacting with potential customers face to face. Field marketers can use the personal contact they have as an advantage. This helps encourage customers to take action on their

Digital advertising spending worldwide is about to hit $375 million for 2021. A huge chunk of that colossal figure is B2B digital marketing. Where traditional marketing so often focused on B2C marketing, digital marketing opened up new possibilities of reaching businesses thanks to the huge

The world has become driven by apps, and people spend hours a day scrolling through their feed. The shift to B2B digital marketing has lead companies to invest billions of dollars every year into paid media campaigns. Effective marketing helps to build brand awareness, increase sales and engage with

The relationship between a brand and consumer has changed dramatically thanks to the impact of social media. It has given immense control and power to consumers and large corporations and well-known brands no longer have the so-called upper hand. Top notch executives and business owners have

Understanding Social Media Influence is essential for entrepreneurs when shaping their social media strategy for companies in the early stages. Startup founders, senior management, advisors and investors are all part of the voice of the startup, and even more so in the early stages of the new

B2B marketing plan is essential for every such business. For more than 5 years, the Content Marketing Institute along with Marketing Profs has produced an annual document outlining, trends, benchmarks, and budgets for B2B marketing. This fascinating and very informative paper provides lots of

A successful brand ambassadors campaign can help you increase your visibility, make your brand more trustworthy and increase sales. Influencer marketing is all about connecting with the people who already use your product or those who fit the model of your customer. We know that, as a brand, you