Digital Marketing Articles

SaaS content marketing is an effective way to increase leads and sales for your business. The reason is that it allows you to establish trust through education. People are more likely to buy after receiving education about a product or service. Content marketing provides an opportunity for you to

Brand development is the core of many business operations. Separate from company recognition, brand development is one of the primary factors customers consider before buying products. What Is Brand Development With Example? Brand development is the process of making a brand and establishing it in

A full-funnel marketing strategy may sound complicated. However, you should consider how it can help you generate leads to help your business grow and succeed. The full-funnel marketing strategy focuses on each step of the funnel, from awareness to retention. It involves advertising in a way that

Being a business owner comes with an array of unique challenges. For the new business owner, building your online brand is one of the biggest and most important tasks you must face. In this article, we’re going to discuss what internet branding is, why you need one, and how you can build a

A marketing audit can be a useful tool for businesses that want to grow. If your business has trouble marketing to the right customers, you should evaluate your marketing plan and understand the marketing audit definition. For a business, a marketing audit can provide insight into what works and

Advocacy advertising is an excellent way you can connect with your customers. As a marketer, you want your consumers to immediately follow your social media channels and begin to align with your brand. Through advocacy advertising, your typical customer will be more likely to trust your brand

Conversational advertising is a powerful tool in modern marketing that enhances the user experience and helps brands get more sales conversions online. Learn how to incorporate conversational marketing online by using the tools and techniques of the most advanced technological enterprises. And

Brand messaging is vital for any entrepreneur looking to succeed. Without a good brand messaging framework, it will take longer for your company to reach its goals. Brand messaging strategy is the thing that covers how a company positions itself. It can include many elements that work together to

Do you want to increase your online reach to help grow your business? Consider how an excellent digital content strategy can help. A digital content strategy includes a look at the audience and offers for a business. It also consists of the right content types and platforms to use to promote that

Demand generation marketing is the backbone of any business, no matter what industry you’re in. Without a good, solid demand generation strategy in place, your company, your business, and your brand will not thrive. In fact, poor demand gen strategies can hurt your business and cause it to crumble

In the past few years, the cost to acquire new customers has risen by about 60%. Marketing is more expensive, customers aren't as trustworthy as modern brands, and sometimes it makes you feel like you should give up. Don't give up (as tempting as it may be). Instead, you need to get smart and

Marketing is the word of the day. It can really make or break your business, and poor marketing accounts for around 14% of all business failures. Luckily, with the right team and the right tools at your disposal, marketing can be the reason for your business's success! Let's talk about the

Did you know that it takes up to 7 impressions for people to start recalling and remembering a brand?  The guys that are responsible for knowing these stats are your brand managers. These are the people who truly make a business, a brand. They're the ones who know that over 89% of

According to 90% of leading marketers, personalization is a significant contributor to the profitability of your business.  But there's more to personalization than just marketing to customers based on their purchase history. Imagine if someone bought toys for

Marketing is arguably the most important small business expense. In fact, businesses spend over $340 billion a year on marketing. With all of the tools at your disposal, it's hard to know if you're choosing the right marketing strategy for growth. Luckily, we can make that a lot

The world of digital PR is always changing, evolving, and adapting to the needs of businesses. As new technologies emerge, so too do new ways for companies to earn publicity from them. With that being said, it's never been more important than it is now to have a strong foundation in digital PR

Field marketing is a type of direct marketing that involves selling one's service. This is done primarily by interacting with potential customers face to face. Field marketers can use the personal contact they have as an advantage. This helps encourage customers to take action on their

Facebook, Twitter, Instagram, Pinterest, LinkedIn, the list goes on and on of the different digital media channels out there, and these are just the social ones. As media continues to grow, it can be hard to keep up. A busy brand doesn't have the time for that. Understandable. Wouldn't it be

The world has become driven by apps, and people spend hours a day scrolling through their feed. The shift to B2B digital marketing has lead companies to invest billions of dollars every year into paid media campaigns. Effective marketing helps to build brand awareness, increase sales and engage with

Industry leaders use thought leadership marketing as the foundation piece for almost all their marketing efforts. That's because thought leadership marketing provides a place where eliciting ideas can effectively spring forward. Many people think content markers are the same thing as thought

Understanding Social Media Influence is essential for entrepreneurs when shaping their social media strategy for companies in the early stages. Startup founders, senior management, advisors and investors are all part of the voice of the startup, and even more so in the early stages of the new

B2B marketing plan is essential for every such business. For more than 5 years, the Content Marketing Institute along with Marketing Profs has produced an annual document outlining, trends, benchmarks, and budgets for B2B marketing. This fascinating and very informative paper provides lots of great

Social media networking sites have become the second largest medium of communications within our world. Over one billion people from around the globe have at least one profile on some social media platform. At least 1 out of every 5 people will visit a social media networking page when they log onto