Brand advocacy is one of the most popular, effective marketing strategies today. This marketing concept boosts brand awareness through word-of-mouth advertising. Companies are constantly innovating new ways to engage employees, customers, business partners, and influencers to spread the good news
The Complete Guide to the Customer Acquisition Funnel
In the past few years, the cost to acquire new customers has risen by about 60%. Marketing is more expensive, customers aren't as trustworthy as modern brands, and sometimes it makes you feel like you should give up. Don't give up (as tempting as it may be). Instead, you need to get smart and
How Your Business Can Improve With Better Marketing Management
Marketing is the word of the day. It can really make or break your business, and poor marketing accounts for around 14% of all business failures. Luckily, with the right team and the right tools at your disposal, marketing can be the reason for your business's success! Let's talk about the
The Ultimate Guide to Brand Management: How and Why it Matters
Did you know that it takes up to 7 impressions for people to start recalling and remembering a brand? The guys that are responsible for knowing these stats are your brand managers. These are the people who truly make a business, a brand. They're the ones who know that over 89% of
Database Marketing: The Cutting Edge of Marketing Strategies
According to 90% of leading marketers, personalization is a significant contributor to the profitability of your business. But there's more to personalization than just marketing to customers based on their purchase history. Imagine if someone bought toys for
Growth Marketing: Driving Growth with Innovative Strategies
Marketing is arguably the most important small business expense. In fact, businesses spend over $340 billion a year on marketing. With all of the tools at your disposal, it's hard to know if you're choosing the right marketing strategy for growth. Luckily, we can make that a lot
Digital PR: How to Win at Search Engine Optimization
The world of digital PR is always changing, evolving, and adapting to the needs of businesses. As new technologies emerge, so too do new ways for companies to earn publicity from them. With that being said, it's never been more important than it is now to have a strong foundation in digital PR
What Is Field Marketing and How Can It Help Your Business?
Field marketing is a type of direct marketing that involves selling one's service. This is done primarily by interacting with potential customers face to face. Field marketers can use the personal contact they have as an advantage. This helps encourage customers to take action on their
Media Buying and Media Planning
Facebook, Twitter, Instagram, Pinterest, LinkedIn, the list goes on and on of the different digital media channels out there, and these are just the social ones. As media continues to grow, it can be hard to keep up. A busy brand doesn't have the time for that. Understandable. Wouldn't it be
The Ultimate Guide to B2B Digital Marketing
Digital advertising spending worldwide is about to hit $375 million for 2021. A huge chunk of that colossal figure is B2B digital marketing. Where traditional marketing so often focused on B2C marketing, digital marketing opened up new possibilities of reaching businesses thanks to the huge variety
Content Development – How to Develop Top Content for Your Website
You need a plan. If you’re reading this, you already know the marketing value of an exceptional content development process. It’s true—Content is your moneymaker. Content is also your sales pitch. It’s your billboard, brochure, and portfolio – rolled into one. However,
What Is Paid Media? The Ultimate Guide
The world has become driven by apps, and people spend hours a day scrolling through their feed. The shift to digital marketing has lead companies to invest billions of dollars every year into paid media campaigns. Effective marketing helps to build brand awareness, increase sales and engage with
What Is Performance Marketing & How to Make It Work for You
To be on the cutting edge of marketing innovation, you need to invest in performance marketing. It allows for real-time ROI measurement and pushes marketing companies to constantly innovate and grow with their partnered organizations. Successful performance marketing will create loyal companies,
Thought Leadership Marketing: A Comprehensive Guide
Industry leaders use thought leadership marketing as the foundation piece for almost all their marketing efforts. That's because thought leadership marketing provides a place where eliciting ideas can effectively spring forward. Many people think content markers are the same thing as thought
6 Ways to Amplify Your Brand Messaging on Social Media
Brand messaging is one of the most underrated social media marketing practices. In the last five years, social media platforms have added at least a billion users in total. The increase in content produced and the need to curate better feed for users has driven social platforms to reduce organic
10 Fantastic Ways Brand Advocates Can Market Your Business
Acquiring customers is nice. Retaining customers is good. But turning your customers into brand advocates is best. Word-of-mouth has ‘always’ been one of the cheapest and most efficient forms of advertising. Knowing this fact, even in today’s Internet and technology age, brands, irrespective of
25 Content Amplification Tools for Marketing Professionals
There is so much content out there, now that Google has made the creation of quality content mandatory for high rankings. It means that creating great content solves only half the problem; the real job is getting that content noticed by the right audience at the appropriate time, which is extremely
What is the Impact of Social Media on Your Marketing
The relationship between a brand and consumer has changed dramatically thanks to the impact of social media. It has given immense control and power to consumers and large corporations and well-known brands no longer have the so-called upper hand. Top notch executives and business owners have
9 Digital Marketing Tactics And How to Use Them Wisely
As you work on perfecting your digital marketing tactics, you have many options available to you. Your goal is to select the tactics that are going to be the most effective for your business and then employ those digital marketing tactics in ways that eventually result in conversions. In order to
3 Killer Apps to Increase Employee Engagement on Social Media
Your employees can become an integral part of your marketing campaign through employee engagement programs. Giving them the opportunity to share your content and engage with your audience can be beneficial both for the employees and the company. Benefits of employee advocacy: Amplified reach
Social Media Influence and Your Startup Company
Understanding Social Media Influence is essential for entrepreneurs when shaping their social media strategy for companies in the early stages. Startup founders, senior management, advisors and investors are all part of the voice of the startup, and even more so in the early stages of the new
How to Improve Your Blog Writing Skills in a Week
Have you ever dreamed of becoming a better writer? If so, you're just like me! I've been writing different pieces of papers for many years. However, I always know that improving blog writing skills is a must, no matter how many years you write. Thus, one day I woke up with a brilliant idea to make
Your Ultimate (Honest) Guide To Social Media Automation
Social media automation has got to be one of the most fickle concepts marketers are forced to use. I say forced, because there is no doubt that it is a necessary evil in today's day and age. You may think I am exaggerating, or maybe that I am the worst marketer in the world for admitting that
3 Powerful Social Media Marketing Tactics That You’re Ignoring
Marketers work extremely hard at expanding their visibility on social media. Without strategic maneuvers, content reach on social media is limited, also affecting the potential to convert. The reasons for limited reach on social media are simple. Let's consider the scene on Facebook. Too many
7 Tips For Improving Your B2B Marketing Plan
B2B marketing plan is essential for every such business. For more than 5 years, the Content Marketing Institute along with Marketing Profs has produced an annual document outlining, trends, benchmarks, and budgets for B2B marketing. This fascinating and very informative paper provides lots of great
How to Diversify Your Visual Marketing Strategy
When looking at blogging as a whole, there is one element that everyone can agree as the most important: the content. Quality, style, topic, timeliness and variety are all part of the process of creating an effective blog. But it also touches on social media and engagement, marketing and even
6 Must Use Mobile Apps for Social Media Management
Mobile apps for social media are a great way to manage social media marketing campaigns because of the ease and convenience they bring. Instead of tying you down to your desktops, mobile social media management apps offer a faster way of keeping track and updating your social media pages when you
How To Find Brand Ambassadors & Influencers
A successful brand ambassadors campaign can help you increase your visibility, make your brand more trustworthy and increase sales. Influencer marketing is all about connecting with the people who already use your product or those who fit the model of your customer. We know that, as a brand, you
Influence Marketing is Moving Towards Mainstream
Influence marketing has become the new formula for creating dominant online sales and advertising campaign strategies. Where traditional marketing was primarily focused on persuasion, influence marketing is more often related to online influence and advocacy through cross promotion. The online
The Future of Social Media and Online Influence
Social media has been such a powerful force and has shaped elections, impacted business decisions, and changed the landscape of what news is and how it is reported. The future of social media is an active topic of discussion in schools and businesses around the world. It cannot be ignored, but there
Social Media Networking and the Future of Online Influence
Social media networking sites have become the second largest medium of communications within our world. Over one billion people from around the globe have at least one profile on some social media platform. At least 1 out of every 5 people will visit a social media networking page when they log onto