Digital Marketing Articles

A demand generation funnel is a template that prospective customers will follow as they go through the different stages of their journey. The purpose of each stage of this funnel is to provide potential buyers with the information and experiences they need to move forward and make a

Deciding which B2B marketing channels to invest in can be a daunting and overwhelming task for sales and marketing teams. Marketing channels are constantly evolving and coinciding with each other. Understandably, we feel uncertain about which one to dedicate a significant amount of time, effort, and

There's no doubt about it: influencers are a powerful tool for B2B marketers. But, finding the right ones can be difficult. Not only do you need to know how to find influencers with a decent-sized following, but they also have to be relevant to your industry and target audience for content marketing

Have you ever wondered what, exactly, falls under the umbrella term of “marketing assets”? After all, isn’t it just a broad catch-all phrase for content? If you’ve written it off as a catchy line of demarcation between media-savvy influencers and a simple, pure brand voice? Wipe your memory –

Small to large-scale business owners worldwide are trying to keep up with today’s fast-paced marketing trends. Trying to stay afloat with all the new, innovative technology can seem daunting, but every company should be aware of specific digital marketing methods, concepts, and technologies. One

It's no secret that the middle of the funnel is an important part of the marketing process. When prospects are in the middle of the funnel, it's your opportunity to keep them engaged and moving closer to a purchase. If you can't keep their attention at this stage, they'll likely disappear and

Marketing OKRs stands for Objectives and Key Results. OKRs are an effective way to set, track, and accomplish your marketing goals. The strategy of identifying and working towards OKRs is one of the best ways to ensure you and your marketing team meet your objectives. It can be daunting at first

SaaS sales funnel changes the way marketing and sales teams interact with each other and customers. Those in business and marketing know the basics of the sales funnel, and with new advancements, more and more people are upgrading to a SaaS sales funnel model. The acronym SaaS stands for a

Generating organic leads is the key to a successful inbound marketing strategy. Paid advertising can sometimes work as an effective way to generate leads quickly. It's not sustainable in the long run, though. You must continue to optimize your ads over time. You might even find that Facebook

Demand gen Vs. lead gen has amounted to a ton of confusion within the last several years, similar terms in name but different in concept. If you read recent marketing literature, you may think they mean the same thing, but this is not true. Is Demand Generation the Same as Lead

Creative content is an integral part of any content strategy. People are drawn to innovative ideas because they do not see them every day. If you want people to engage with your creative content, it has to be innovative enough for people to notice and share it with others. We will discuss how

Power writing is a skill that allows you to write powerfully and persuasively. It helps you communicate effectively and persuade others. Powerful writing is a combination of several skills: (1) The ability to structure ideas logically, and  (2) The ability to organize information into

The B2B customer journey is one of the best tools you can use to understand your customers. A good customer journey map will help you understand your customers and the thought processes they face when buying your product, from pain points and bottlenecks where they leave to good interactions and

Facebook, Twitter, Instagram, Pinterest, LinkedIn, the list goes on and on of the different digital media channels out there, and these are just the social ones. As media continues to grow, it can be hard to keep up. A busy brand doesn’t have the time for that. Understandable. Wouldn’t it be

User acquisition is vital to the process of building your business. You need new users to install your app, create an eCommerce account, start a free trial of your SaaS product, or play their first game. In essence, this type of customer acquisition refers to a process that becomes a key

Enterprise marketing is not your typical marketing strategy. It requires seamless coordination from all groups within an organization. For large-scale marketing programs like this, a company needs consistency through every customer interaction and piece of content. So, how does a company go about

Social media tactics are a great way to reach the billions of people worldwide who log on to various social media platforms each day. These platforms allow users from all over the world to connect and share stories, make new friends, and find new interests. What does that mean for you as a

Purchase Intent or buyer's intent is a total game-changer when it comes to marketing your product or service. Imagine having the advantage of targeting customers you know are ready to buy? You can create a more personalized experience for them by packaging your product accordingly. This means

User engagement is the process of customers interacting with one's brand. How a customer interacts with one's website and application will determine the success of their business.  Metrics like how many sales one achieves and the number of positive reviews they receive help business owners

SaaS content marketing is an effective way to increase leads and sales for your business. The reason is that it allows you to establish trust through education. People are more likely to buy after receiving education about a product or service. Content marketing provides an opportunity for you to

Brand development is the core of many business operations. Separate from company recognition, brand development is one of the primary factors customers consider before buying products. What Is Brand Development With Example? Brand development is the process of making a brand and establishing

Being a business owner comes with an array of unique challenges. For the new business owner, building your online brand is one of the biggest and most important tasks you must face. In this article, we’re going to discuss what internet branding is, why you need one, and how you can build a

A digital marketing audit can be a useful tool for businesses that want to grow. If your business has trouble marketing to the right customers, you should evaluate your marketing plan and understand the digital marketing audit definition. For a business, a digital marketing audit can provide

Advocacy advertising is an excellent way you can connect with your customers. As a marketer, you want your consumers to immediately follow your social media channels and begin to align with your brand. Through advocacy advertising, your typical customer will be more likely to trust your brand

Social media content creation may feel like one of those dreaded tasks that never go away. After all, sharing unique content daily (or sometimes more often) is challenging, even for the best creators. However, today's business owners are almost required to have a social media presence online if

Conversational advertising is a powerful tool in modern marketing that enhances the user experience and helps brands get more sales conversions online. Learn how to incorporate conversational marketing online by using the tools and techniques of the most advanced technological enterprises. And

Brand messaging is vital for any entrepreneur looking to succeed. Without a good brand messaging framework, it will take longer for your company to reach its goals. Brand messaging strategy is the thing that covers how a company positions itself. It can include many elements that work together to

Do you want to increase your online reach to help grow your business? Consider how an excellent digital content strategy can help. A digital content strategy includes a look at the audience and offers for a business. It also consists of the right content types and platforms to use to promote that

Content amplification sounds a little bit like broadcasting your message, doesn’t it? Well, that’s exactly what it is. Amplification entails all the things you do to promote and distribute your product, brand, or service. What is content amplification? Content amplification is the process

Demand generation marketing is the backbone of any business, no matter what industry you’re in. Without a good, solid demand generation strategy in place, your company, your business, and your brand will not thrive. In fact, poor demand gen strategies can hurt your business and cause it to crumble

Marketing is the word of the day. It can really make or break your business, and poor marketing accounts for around 14% of all business failures. Luckily, with the right team and the right tools at your disposal, marketing can be the reason for your business's success! Let's talk about the

Did you know that it takes up to 7 impressions for people to start recalling and remembering a brand?  The guys that are responsible for knowing these stats are your brand managers. These are the people who truly make a business, a brand. They're the ones who know that over 89% of

According to 90% of leading marketers, personalization is a significant contributor to the profitability of your business.  But there's more to personalization than just marketing to customers based on their purchase history. Imagine if someone bought toys for

A digital PR strategy is a systematic approach to digital PR that helps in building brand awareness of your business through digital channels. The goal of a digital PR strategy is to increase visibility, drive traffic, and generate leads for your business. The world of digital PR is always