Digital Marketing Articles

ABM strategy has gained popularity in recent years. ABM is a tailored approach to marketing that helps companies target specific customers, leading to higher conversion rates. It also allows companies to automate many of their tasks. The result is a reduction in costs, a shorter sales cycle, and

Trade show marketing is great for capturing leads but is a considerable investment. Not only do you have to pay for your booth, but you also have to factor in travel and accommodation costs for your team. And if you're not careful, you can easily waste hours talking to people who aren't

Content operations may feel like you're spinning your wheels. You spend hours brainstorming topics, researching sources, writing drafts, and editing them—only to have them fall flat with your audience. 91% of B2B marketers use content marketing as part of their overall strategy. It only shows how

Do you wonder why some businesses have an endless stream of customers while others constantly struggle to keep the lights on? The difference often comes down to whether or not they capitalize on the benefits of relationship marketing. Relationship marketing emphasizes creating and maintaining an

Instagram is among the most favored social media platforms, with around 1.2 billion users in 2022. If you can leverage Instagram for B2B marketing, you'll find the perfect visual platform to showcase your products and services. According to TrackMaven's research, Instagram fosters the highest

Customer success is key to a company's long-term success. "What's In It For Me" (WIIFM) is a question that every person wants to be answered, and if you can provide them with what they're looking for, you'll have a happy and successful customer base. Think about your product or service from the

You know that you need to target your audience; you’re trying, but somehow it feels like you’re just not quite hitting the mark. In that case, you must start doing a target audience analysis. Your content and products can’t appeal to your target market if you don’t understand them. It’s no

What constitutes an effective B2B sales strategy? Yes, that's a great question and one you must have an answer to. As technology rapidly advances, so do the tactics and strategies needed for successful sales in a B2B context. Every business is unique, with its products, services, target

Consumers are becoming much less responsive to traditional advertising. As marketers face this challenge, studies point toward a need for a more emotionally-driven strategy, like an event marketing plan. Another study finds that experiential events have a short-term impact but

Understanding the B2B buying process is important not only for lead generation and customer acquisition but also for maintaining long-term relationships. As the process is different from the B2C buying process, B2B buying behavior also differs dramatically from that of consumers. Discerning the

Creating a B2B buyer persona is essential for your marketing strategy. It allows companies to gain insights into their target customer's buying behavior, preferences, and motivations, enabling them to tailor their campaigns to serve their customer base better. Certainly, digital technologies and

You might have come across the phrase "sales vs. presales" and wondered what the difference is. Don't they both do the same thing? Do they have different goals and roles? It's no secret that refining the sales process is essential to a company's success. But what is less known is that presales -

The past few years have seen a profound transformation within the advertising industry due to advances in social media networks, mobile device applications, and customer behavior tracking. Companies like Facebook and Google have unprecedented access to vast amounts of personal information on

It takes a lot to gain a customer's loyalty and even more to keep it. Establishing customer loyalty in B2B is more challenging because of the complexity of the buying process. Tech giants have cultivated an incredibly loyal customer base whose enthusiasm and commitment have helped to shape the

Whatever type of business you do, your business will always struggle without a solid B2B go-to-market strategy. It is a key element for planning and launching marketing activities so that you can target, reach, and convert leads into profitable customers. As a marketer, you are likely always

From bedtime stories as children to commitments that shape our lives, storytelling is integral in passing experience and information. Through narratives of triumphs, hardships, and common life events, we can better relate with each other, giving products or brands a chance to achieve significance

B2B marketing and sales executives have identified webinars as the top choice for finding high-quality leads. With 73% of leaders agreeing, not employing a B2B webinar strategy in your marketing is leaving money on the table. A successful webinar campaign can be the key to unlocking new leads

The benefits of organic traffic are the holy grail of digital marketing. They come from a highly targeted and cost-effective source of traffic. Organic search listings are highly valued for their perceived 'editorial integrity.' A study substantiates this finding, with

Today's modern seller needs access to data and analytics. No longer is it good enough to just amass your sales team with product information and demos. You must arm them with data-driven sales enablement. All sales support resources must coalesce into an adaptive and progressive supply

One of the key strengths of successful marketers is knowing how to build loyal customers. It is crucial in driving repeat sales, increasing customer lifetime value, and creating brand advocates. A study by Marketing Metrics shows that the likelihood of closing a sale to an existing

The goals of a B2B website go beyond just providing an online marketplace. They should focus on creating a positive customer experience, establishing trust between buyers and sellers, and simplifying the process of managing orders. Research conducted in recent years has examined the role of

Email marketing is one of the most efficient methods to convert leads into customers. Of course, sending out a blast email to their list isn't enough. That's why you must know how to write an effective nurture email sequence that converts. Your marketing efforts shouldn't be random. It should be

A customer timeline is a powerful way to keep track of your customers' activity and engagement with your business across all channels. It allows you to see their interactions with you, when they are most active, and what kind of content they respond to best. It's important to know

Using an account-based marketing funnel is gaining traction for businesses to hone into highly qualified prospects. Digital marketing and analytics have revolutionized the ability of marketers to reach a wide range of customers. However, this has also highlighted that not all leads

Why should you prioritize your B2B customer retention game plan? Customer dissatisfaction can seriously hurt an organization's overall success. It shrinks the customer base, increases reliance on new or volatile customers, and damages the company's reputation over time.  When customers