Digital Marketing Articles

Thought Leadership Marketing has recently become a topic of great conversation in the online arena. Several companies currently in operation strive to be thought leaders; however, only a select few will ever truly live up to their aspirations. This is due to the fact that thought leadership

Brand messaging is one of the most underrated social media marketing practices. In the last five years, social media platforms have added at least a billion users in total. The increase in content produced and the need to curate better feed for users has driven social platforms to reduce organic

Acquiring customers is nice. Retaining customers is good. But turning your customers into brand advocates is best. Word-of-mouth has ‘always’ been one of the cheapest and most efficient forms of advertising. Knowing this fact, even in today’s Internet and technology age, brands, irrespective of

There is so much content out there, now that Google has made the creation of quality content mandatory for high rankings. It means that creating great content solves only half the problem; the real job is getting that content noticed by the right audience at the appropriate time, which is extremely

The relationship between a brand and consumer has changed dramatically thanks to the impact of social media. It has given immense control and power to consumers and large corporations and well-known brands no longer have the so-called upper hand. Top notch executives and business owners have

As you work on perfecting your digital marketing tactics, you have many options available to you. Your goal is to select the tactics that are going to be the most effective for your business and then employ those digital marketing tactics in ways that eventually result in conversions. In order to

Your employees can become an integral part of your marketing campaign through employee engagement programs. Giving them the opportunity to share your content and engage with your audience can be beneficial both for the employees and the company. Benefits of employee advocacy: Amplified

The B2B marketing space is high-strung, binge-creating content. The influx of content online is incredible; over 2 million blog posts are published every day. The prevailing feeling is that many B2B companies are just going through the motions of content creation, without fully understanding what

Have you ever dreamed of becoming a better writer? If so, you're just like me! I've been writing different pieces of papers for many years. However, I always know that improving blog writing skills is a must, no matter how many years you write. Thus, one day I woke up with a brilliant idea to make

Social media automation has got to be one of the most fickle concepts marketers are forced to use. I say forced, because there is no doubt that it is a necessary evil in today's day and age. You may think I am exaggerating, or maybe that I am the worst marketer in the world for admitting that

Marketers work extremely hard at expanding their visibility on social media. Without strategic maneuvers, content reach on social media is limited, also affecting the potential to convert. The reasons for limited reach on social media are simple. Let's consider the scene on Facebook. Too

In the social media age, consumers are more informed than ever. They want to find out what solutions you offer in detail, or even to try them out before they buy. They want to know what the benefits are - experientially. This calls for a sync between Internet of Things (IoT) and social media. The

More often than not, businesses are judged first and foremost by their social media presence. If and when a crisis hits a business, it will very often start (and if not start, at least play out) in the very public sphere of social media. You have no doubt noticed an increase in the amount of PR

Every B2B marketer would love to hit a home run with every piece that they write. They would love for every marketing campaign that they are behind to be a rousing success. Is this likely to happen for anybody? Probably not. There are too many variables to ensure that every effort is a

One of the core aspects of a successful organization is having spot-on marketing to drive a healthy ROI. Sales and marketing have a complex relationship that complement each other, with a common thread binding them: the sales funnel. Because of this, it is extremely important to invest time and

Launching a new venture is tough. Aside from your overactive mind and endless array of ideas, it’s the burning question which keeps you awake at night… “How do I get ‘it’ out there?” That depends entirely on what ‘it’ is. Each startup is different. Fortunately, any business can be simplified

When looking at blogging as a whole, there is one element that everyone can agree as the most important: the content. Quality, style, topic, timeliness and variety are all part of the process of creating an effective blog. But it also touches on social media and engagement, marketing and even

Mobile apps for social media are a great way to manage social media marketing campaigns because of the ease and convenience they bring. Instead of tying you down to your desktops, mobile social media management apps offer a faster way of keeping track and updating your social media pages when you

Influencer outreach — in its simplest form — is the combined effort of businesses and Influencers, usually bloggers, to produce the necessary content at a level of quality that will produce efficacious results. One thing that marketers are well aware of is the fact that building and sustaining

Social media tools can help you become incredibly effective when managing your social media platforms activities. Being efficient, allows you to create more engagement and free more time for personal discussions. In turn engagement and discussions are two of the cornerstones of growing your online

A successful brand ambassadors campaign can help you increase your visibility, make your brand more trustworthy and increase sales. Influencer marketing is all about connecting with the people who already use your product or those who fit the model of your customer. We know that, as a brand, you

Influence marketing has become the new formula for creating dominant online sales and advertising campaign strategies. Where traditional marketing was primarily focused on persuasion, influence marketing is more often related to online influence and advocacy through cross promotion. The online

In today's contemporary world, things are changing at a rate that is quite tricky to keep up with. The speed with which things (technology to be particular) are changing is overwhelming especially to people from the analog generation. The current consumer-tech landscape is hard to keep in tandem

Social media marketing can be a hard thing to grasp, mostly because people think about it in entirely the wrong way.  There are simple ways to utilize social media networking effectively and efficiently and the benefits of this are considerable when compared with other forms of marketing. To start

Social commerce sites are becoming a common way of shopping online as a form of social media marketing. These online shopping sites use technology to bring the social interactions found in physical malls and stores to online shopping. There are group shopping sites that you can get a great price on

Social media has been such a powerful force and has shaped elections, impacted business decisions, and changed the landscape of what news is and how it is reported. The future of social media is an active topic of discussion in schools and businesses around the world. It cannot be ignored, but there

Social media networking sites have become the second largest medium of communications within our world. Over one billion people from around the globe have at least one profile on some social media platform. At least 1 out of every 5 people will visit a social media networking page when they log onto