Digital Marketing Articles

Digital advertising spending worldwide is about to hit $375 million for 2021. A huge chunk of that colossal figure is B2B digital marketing. Where traditional marketing so often focused on B2C marketing, digital marketing opened up new possibilities of reaching businesses thanks to the huge variety

Acquiring customers is nice. Retaining customers is good. But turning your customers into brand advocates is best. Word-of-mouth has ‘always’ been one of the cheapest and most efficient forms of advertising. Knowing this fact, even in today’s Internet and technology age, brands, irrespective of

There is so much content out there, now that Google has made the creation of quality content mandatory for high rankings. It means that creating great content solves only half the problem; the real job is getting that content noticed by the right audience at the appropriate time, which is extremely

The relationship between a brand and consumer has changed dramatically thanks to the impact of social media. It has given immense control and power to consumers and large corporations and well-known brands no longer have the so-called upper hand. Top notch executives and business owners have

As you work on perfecting your digital marketing tactics, you have many options available to you. Your goal is to select the tactics that are going to be the most effective for your business and then employ those digital marketing tactics in ways that eventually result in conversions. In order to

Your employees can become an integral part of your marketing campaign through employee engagement programs. Giving them the opportunity to share your content and engage with your audience can be beneficial both for the employees and the company. Benefits of employee advocacy: Amplified reach

Have you ever dreamed of becoming a better writer? If so, you're just like me! I've been writing different pieces of papers for many years. However, I always know that improving blog writing skills is a must, no matter how many years you write. Thus, one day I woke up with a brilliant idea to make

Social media automation has got to be one of the most fickle concepts marketers are forced to use. I say forced, because there is no doubt that it is a necessary evil in today's day and age. You may think I am exaggerating, or maybe that I am the worst marketer in the world for admitting that

Marketers work extremely hard at expanding their visibility on social media. Without strategic maneuvers, content reach on social media is limited, also affecting the potential to convert. The reasons for limited reach on social media are simple. Let's consider the scene on Facebook. Too many

One of the core aspects of a successful organization is having spot-on marketing to drive a healthy ROI. Sales and marketing have a complex relationship that complement each other, with a common thread binding them: the sales funnel. Because of this, it is extremely important to invest time and

When looking at blogging as a whole, there is one element that everyone can agree as the most important: the content. Quality, style, topic, timeliness and variety are all part of the process of creating an effective blog. But it also touches on social media and engagement, marketing and even

Mobile apps for social media are a great way to manage social media marketing campaigns because of the ease and convenience they bring. Instead of tying you down to your desktops, mobile social media management apps offer a faster way of keeping track and updating your social media pages when you

A successful brand ambassadors campaign can help you increase your visibility, make your brand more trustworthy and increase sales. Influencer marketing is all about connecting with the people who already use your product or those who fit the model of your customer. We know that, as a brand, you

Influence marketing has become the new formula for creating dominant online sales and advertising campaign strategies. Where traditional marketing was primarily focused on persuasion, influence marketing is more often related to online influence and advocacy through cross promotion. The online

Social media marketing can be a hard thing to grasp, mostly because people think about it in entirely the wrong way.  There are simple ways to utilize social media networking effectively and efficiently and the benefits of this are considerable when compared with other forms of

Social commerce sites are becoming a common way of shopping online as a form of social media marketing. These online shopping sites use technology to bring the social interactions found in physical malls and stores to online shopping. There are group shopping sites that you can get a great price on

Social media has been such a powerful force and has shaped elections, impacted business decisions, and changed the landscape of what news is and how it is reported. The future of social media is an active topic of discussion in schools and businesses around the world. It cannot be ignored, but there