Digital Marketing Articles

During the COVID-19 outbreak, many businesses have been forced to change their operational strategies. One of the most significant changes has been the switch to remote work. While this has had some challenges, it's also opened up new opportunities, one of which is fortifying virtual

Are you struggling to get people through your sales funnel? Or have you managed to get them in, but they're not converting? If you're facing any of these sales funnel challenges, then this post is for you. Sales funnels are among the most important aspects of any B2B business, yet they are often

Why account-based experience? Customer experience is never a one-size-fits-all proposition. What appeals to one group of customers may not be relevant to another. You must tailor the experience to the individual customer, considering their needs and preferences. There should be a level of

Customers feel a sense of comfort and trust when they see a familiar brand. They are confident in the quality of the product if they know the company's reputation. Brand recognition is one of the most critical aspects of marketing, as it builds trust between the customer and the company. If

If you want outcomes, you need pragmatic marketing. Most marketing strategies are either too aggressive or not aggressive enough, resulting in a system that is not effective. Many marketers don't realize that there is a Goldilocks zone in marketing aggression - not too little or too much, just

Setting business development goals give you a clear target to aim for, and the satisfaction of achieving them can provide a much-needed boost when times are tough. But you need to make your goals achievable. Unrealistic goals can set you up for setbacks and ultimately lead to demotivation. This

It's common knowledge that the best products don't always make it to the top. Many times great products fail, and companies have to go back to the drawing board because of a lack of strategic marketing. Time and again, the magic is in a product-led marketing strategy that covers all the

What do you know about sponsored content? What are your thoughts on the benefits of sponsored content for B2B businesses? Do you think that sponsored content is a valuable marketing tool? As a business-to-business (B2B) marketer, you may wonder if sponsored content is worth the investment. After

B2B podcast advertising is still a relatively new and untapped market but has huge potential. Podcasting is growing in popularity as a content medium, and businesses are starting to see how valuable it is as a marketing tool. This blog post will guide you to the basics of podcast advertising, so

As businesses increasingly rely on social media for marketing, many find that Twitter is among the most effective platforms. However, many businesses still struggle to develop a successful B2B Twitter Strategy. They are not using it to its full potential. They're tweeting without a plan or only

Brand voice plays a critical role in how a company views its marketing campaigns. It can be the difference between a company that stands out from the competition and one that hardly gets their message heard.  A consistent and well-defined brand voice will help you build trust with your

It's no secret that branded video content is becoming an increasingly important part of online marketing. According to a study by Wyzowl, 86% of businesses now use video as a marketing tool, up from 63% in 2017. And that figure is expected to continue to fatten. So, where do you start if you're

Creating a B2B Ideal Customer Profile is the first step in understanding your target market. Without knowing your ideal customer, it's impossible to know where to allocate your marketing resources or what type of content is relatable to them. Your sales and marketing teams could be targeting the

Instagram is among the most favored social media platforms, with over 800 million active users. If you can leverage Instagram for B2B marketing, you'll find the perfect visual platform to showcase your products and services. You post photos and videos and use IG stories to give your followers a

Customer success is key to a company's long-term success. What's In It For Me (WIIFM)? is a question that every person wants to be answered, and if you can provide them with what they're looking for, you'll have a happy and successful customer base. Think about your product or service from the

Are you happy with the number of leads your business is generating? Perhaps not; that's why you're reading this. You want to see how Conversion Rate Optimization can help you finally convert your website visitors into leads and customers.  Here is how it works, starting with the

A full-scale event marketing plan is essential for any business looking to increase awareness and attendance for their upcoming events. But with so many moving parts, where do you start? And more importantly, how can you be sure that your plan will be successful? This article will walk you

Trade show marketing is great for capturing leads but is a considerable investment. Not only do you have to pay for your booth, but you also have to factor in travel and accommodation costs for your team. And if you're not careful, you can easily waste hours talking to people who aren't interested

What constitutes a "workable" B2B sales strategy? Yes, that's a great question and one you must have an answer to. Every business is unique, with its products, services, target market, and objectives. Depending on the company, what works for one might not work for another. That said, there are

No longer is it good enough to just provide your sales team with product information and demos. Today's modern seller needs access to data and analytics that can help them identify and close deals. You need to arm them with data-driven sales enablement. Your team can hit their targets and close

Marketing has always been about getting your product in front of the right people and funneling them towards making a purchase. But what if the funnel itself is broken? The traditional marketing funnel doesn't seem to work like it used to. Why is that? Could we do something about it, and if so,

Learn how to create an effective account-based marketing funnel that will help you increase sales and better target your customers. With account-based marketing, you can get more out of your customer base by targeting specific accounts with tailored content and offers. This guide will show you

There is no single silver bullet for generating high-quality leads. Lead prospecting is an art form. As with any art form, perfecting it takes time and practice. But with the right lead generation process, you'll see an increase in leads. You'll be able to focus on closing more deals and start

ABM strategy is gaining popularity in recent years. Many businesses have seen success with it and are reaping the rewards.  So how does an account-based marketing strategy help you achieve your business goals? What is Account-Based Marketing? Account-based marketing (ABM) is a form of

The B2B buying process is long, arduous, and filled with potential roadblocks.  The current purchase process is painfully slow. It can take weeks or even months to schedule a meeting, secure a purchase order, and finalize the deal. It lengthens the sales cycle and increases the

It takes a lot to gain a customer's loyalty and even more to keep it. Customer loyalty in B2B is more challenging as businesses are not selling to individuals as consumers but to other businesses. Tech giants have created rabid fans who will do anything to continue using their products and

New customer acquisition is too much of a focus for most businesses. They tend to neglect their existing ones. A customer timeline is a powerful way to keep track of your customers' activity and engagement with your business across all channels. It allows you to see their interactions

You've worked hard to get people to your website, but somehow they're not buying what you're selling. It's incredibly frustrating when you put so much effort into attracting visitors, only to have them leave without taking any action. If only you know how to turn website visitors into

You know that you need to target your audience, you're trying, but somehow it feels like you're just not quite hitting the mark. In that case, you must start doing a target audience analysis. Your content and products can't appeal to your target market if you don't understand them. It's no

A successful webinar campaign can be the key to unlocking new leads and business opportunities, but you must get it right. Just slapping together a few slides and hoping for the best is unlikely to produce the results you're looking for. Without a well-planned and executed B2B webinar strategy,

Email marketing is one of the most efficient methods to convert leads into customers. But what many marketers don't realize is that simply sending out a blast email to their list isn't enough. That's why you must know how to write an effective nurture email sequence that converts. Your marketing

Pipeline Marketing is a critical process for B2B companies. Without a well-oiled pipeline, your business will struggle to grow and scale. You may even find yourself losing leads to competitors who are better organized. In this blog post, we'll walk you through the basics of setting up your

Do you know how to build loyal customers? Do you know how important it is for marketers to know this? Here's why. How would you like to have customers who are so loyal that they practically beg you to do business with you? It's not impossible. It's something that can be learned and put into

Do you wonder why some businesses have an endless stream of customers while others constantly struggle to keep the lights on? The difference often comes down to whether or not they capitalize on the benefits of relationship marketing. Relationship marketing emphasizes creating and maintaining an

The goals of a B2B website are different from consumer-facing websites. While consumers seek information and products to meet their needs, businesses are looking for solutions to their market's problems. That means that B2B websites need to provide a different kind of user experience, one that

Content operations may feel like you're spinning your wheels. You spend hours brainstorming topics, researching sources, writing drafts, and editing them - only to have them fall flat with your audience. Unless the right processes and tools are in place, your content strategy will only lead you

When creating a marketing campaign, it's important to target your audience accurately. It's not a good practice to guesstimate who your buyers are--you must be precise with your B2B buyer persona. It will help you target them more effectively with your marketing campaigns. Let's start with the

Are you looking for techniques to revamp your B2B customer retention game plan? We've outlined six winning customer retention strategies that have been proven to work. You'll also find practical suggestions on how to put each plan into action. Scroll down and get started

It can be said that there are two kinds of people in the business world: those who have the right ax to grind and those who settle with whatever's available. Educational content is one of your most potent weapons. But you need to know how to wield it and take advantage of its blades. If

Coming up with a new and innovative concept is essential to creating inspired and meaningful campaigns. Without successful creative concepts in marketing, your efforts will likely fall flat. Creative thinking is the ability to see things from a different perspective and find ingenious solutions