A brand persona is the set of human-like traits, values, and characteristics a brand adopts to connect emotionally with its audience. It allows your audience to relate to your brand as if it were a person with distinct personalities, values, and quirks. A brand persona provides a
What is the Role of BDR in Sales Development?
BDR in sales stands for Business Development Representative. This role typically falls under sales and marketing teams and is essential for driving a firm's growth and profitability. Business development representatives work closely with marketing teams to ensure that campaigns and initiatives
What is Brand Power and How to Build It?
Brand power is a measure of the strength and value of a brand in the eyes of consumers. A strong brand can command premium prices, foster customer trust, and drive repeat business, resulting in increased revenues and market share. It also provides a competitive edge and can weather crises more
How to Re-Energize Your B2B Trade Show Marketing
Trade show marketing is the promotion of products or services at industry-specific events where businesses set up booths or displays to connect with potential customers, partners, and industry professionals. It is great for capturing leads but is a considerable investment. Not only do you have to
What Is a QBR? A Guide to Mastering Quarterly Reviews
What is a QBR? A QBR, or Quarterly Business Review, is a meeting held every three months between a company and its customers or internal teams to review performance, align on goals, and plan for the future. The primary goals of a QBR are to evaluate progress, address challenges, and strengthen
Sales Collateral: Everything You Must Know
Sales collateral are tools like brochures, presentations, and case studies that educate or persuade potential customers to purchase a product or service. A study shows that sales representatives need more than 17 pieces of content to facilitate the entire sales process. Each must be meaningful
Top Advertising Trends for 2025: What Marketers Need to Watch
As you look ahead to 2025, it's important to recognize the advertising trends that will shape your strategies. The world of ads is changing fast because of two big things: technological advancements and shifting consumer behaviors. The rules of engagement are being rewritten. On the
Sales Enablement Content Strategies for a Winning Sales Team
Sales enablement content is content designed to assist and empower your sales team to sell more effectively. It is your sales team's necessary tools to engage effectively with prospects. Sales reps can conduct more impactful conversations when you provide tailored content that addresses each
Sales Analytics: A Basic Guide to Tools and Techniques
Sales analytics provides insights into sales activities and results to optimize strategies, improve forecasting, and boost revenue. It has profoundly transformed sales strategies in recent years by leveraging vast amounts of data to derive actionable insights. With advanced
What is Product-Led Marketing and How to Do It Right
Product-led marketing is an approach where the product is designed to be its own best advertisement. The best products don't always make it to the top. Many times, great products fail, and companies have to return to the drawing board because of a lack of strategic marketing. Time and again, the
Revenue Intelligence: Transforming Data Into Profitable Insights
Revenue intelligence combines technology and data analysis to help businesses understand and optimize how they generate and increase their income. This intelligence allows for predictive and prescriptive analytics. It helps businesses anticipate market changes, adapt to consumer behavior, and
Principles of Marketing: Understanding and Applying Core Concepts
Principles of Marketing: Understanding and Applying Core Concepts Marketing has undergone significant transformation over the years, propelled by technological advances, shifts in consumer behavior, and changes in the media landscape. However, despite this evolution, the
What Is Precision Marketing: A Basic Guide
Precision marketing is a strategy that uses data to target specific groups of people. One of the key marketing problems is the issue of inefficient and ineffective broad-scale advertising. Targeting specific audiences is challenging due to the need for resources to create and deliver tailored
Pragmatic Marketing: Definition and Framework
The term in pragmatic marketing stems from the philosophy of pragmatism, which emphasizes practical, results-oriented solutions that are effective in real-world applications. It is called "pragmatic" because it prioritizes addressing actual customer and market needs over theoretical or
Inbound vs. Outbound Sales: How to Create a Balanced Strategy
When you consider inbound vs outbound sales, you're weighing two different methods to approaching potential customers. Inbound sales strategies focus on attracting leads through valuable content and engagement, whereas an outbound sales strategy takes a more direct approach, reaching out to
Internal Marketing: Strategies for Engaging Your Team
Internal marketing is an approach a company takes to align, motivate, and empower its employees at all levels to ensure they are engaged, satisfied, and embracing brand advocacy with a unified approach. A business needs a great internal marketing strategy to foster a strong,
Creative Content: How to Capture Attention
Creative content is any form of media or material that is designed to entertain, inform, persuade, or engage its audience through originality and expressiveness. Promotional videos are a vital type of creative content used by companies to communicate and promote their products, services, and overall
Persuasive Advertising: How Ads Shape Consumer Behavior
Persuasive advertising is a strategy of convincing potential customers to avail of a product or service by using messages that appeal to their emotions, needs, or values. Did you know that advertising dates back to ancient civilizations? Merchants would use signs and town criers to promote
Inbound Sales: Maximizing Leads with Strategies That Work
Inbound sales is a sales approach where potential customers come to you, already interested in what you offer, usually because they’ve found value in content or information you’ve shared online. So, it’s not about selling; it’s about solving. It transcends mere transactional exchanges. Inbound
The Complete Guide to the Customer Acquisition Funnel
A customer acquisition funnel is a structured pathway businesses use to convert prospects into customers. In the past few years, the cost of acquiring new customers has risen by about 60%. Marketing is more expensive, customers aren't as trustworthy as modern brands, and sometimes, it makes you
What is Brand Affinity? | Strategies for Increasing It
Brand affinity is a marketing metric that represents a consumer's preference for a particular brand based on shared values and positive interactions with the brand. It taps into the fundamental aspects of human psychology and consumer behavior and capitalizes on the innate human desire for
What is a Sales Deck: A Comprehensive Guide for Success
A sales deck is a pre-designed presentation tool comprised of slides that help sales representatives effectively communicate the features, benefits, and pricing of their offerings. Sales professionals use it during meetings with potential clients to convey the company's value proposition,
Sales Velocity: How to Measure, Interpret, and Increase It?
Sales velocity indicates the health and efficiency of your sales processes. It shows how quickly opportunities turn into revenue, giving you a clear picture of your business’s sustainability and capability to drive growth. It can also help predict future revenues and identify areas that
What Is Value Selling? Process, Framework, and Examples
Value selling is a sales technique that prioritizes understanding and addressing a customer's specific needs and challenges with customized solutions that deliver measurable and meaningful benefits. When a brand understands a customer's needs and demonstrates how a solution addresses those needs,
Field Marketing: The Art of Connecting with Customers in Person
Field marketing is the strategic use of in-person interactions to promote products, gather market intelligence, and establish direct relationships with consumers at public places, events, trade shows, or any other locations where people gather. It aims to personalize the consumer experience,
How to Build an Event Marketing Plan that Drives Results: A Step-by-Step Guide
An event marketing plan is a framework that outlines how to market an event to the intended audience. Consumers are becoming much less responsive to traditional advertising. As marketers face this challenge, studies point toward a need for a more emotionally driven strategy, like event
Enterprise Marketing: A Framework for Successful Campaigns
Enterprise marketing is a comprehensive, organization-wide strategy focused on promoting a large business's products or services. It is not your typical marketing strategy. It requires seamless coordination from all groups within an organization. For large-scale marketing programs like this, a
Demand Generation Marketing: Strategies and Real-World Application
Demand generation marketing is the strategic process of creating and nurturing interest in a product or service with the goal of developing a pipeline of qualified leads that can be converted into customers. Poor demand gen strategies can hurt your business and cause it to crumble. This is
Engagement Marketing: Strategies for Increasing Productive Interactions
Engagement marketing, also known as experiential marketing, is a customer-centric approach where brands create meaningful interactions and experiences with customers. It fosters connections and participation at every touchpoint throughout the customer journey. It hinges on core principles:
Marketing Functions: Exploring the Backbone of Effective Market Penetration
Marketing functions refer to the core activities involved in promoting and delivering products or services to consumers. Just as the backbone supports and connects all elements of the body, marketing involves various functions such as financing, promotion, and selling, making the critical
Content Development Cycle: From Conception to Publication
Content development is the process of researching, creating, refining, and publishing content aimed at providing value to a target audience. So, content creators must understand their target audience, know how they consume content, and create content that serves them best. The content
Unveiling the Power of Brand Advertising: Strategies for 2024
Brand advertising is a long-term marketing strategy focused on building and reinforcing a company's image, identity, and values in the minds of consumers. It can drive brand loyalty by creating emotional connections and reinforcing brand values. It also contributes to increased sales and market
What is Attraction Marketing and How to Implement It?
Attraction marketing is a lead generation strategy where you position yourself or your brand as an expert or authority in your field by consistently offering helpful insights, tips, and resources. With the rise of the internet and social media, consumers have more control over the information
Brand Development: A Comprehensive Guide
Brand development is the systematic management of all aspects of a brand’s presence in the market to align it with the company’s overall business goals. It establishes a unique identity, differentiates a business from competitors through a process called market positioning, and builds a memorable
Advocacy Advertising: The Best Way to Reach Your Customers
Advocacy advertising is the strategic use of marketing and media efforts to communicate a company's commitment to social, environmental, or political causes. In industries emphasizing corporate social responsibility, like consumer goods, such advertising enhances brand reputation and fosters
Top Strategies for Acquisition Marketing
Acquisition marketing refers to strategies and tactics designed to attract and convert new customers. Digitization has revolutionized customer acquisition marketing for businesses in the past twenty years. This new landscape presents both opportunities and challenges for
Marketing Information Management: A Basic Guide for Modern Businesses
Marketing information management involves turning raw numbers into insights that can boost your marketing plans. It’s how you keep your fingers on the pulse of the marketplace. Without proper marketing information management, you’ll be flushed with inaccurate or outdated data that may lead
Competitive Landscape Analysis: A Step-by-Step Guide
Competitive landscape analysis is the process of identifying and evaluating your competitors in the market to understand their strengths, weaknesses, market position, and strategies. This competitive intelligence helps businesses position themselves effectively, identify opportunities, and
7 Steps to Do Better Target Audience Analysis
Target audience analysis is the process of identifying and understanding the specific group of people most likely to be interested in a product, service, or content. You know that you need to target your audience; you're trying, but somehow, it feels like you're just not quite hitting the mark.
What is a Digital Marketing Roadmap and How to Create It?
A digital marketing roadmap is a plan that guides an organization's digital marketing efforts toward its strategic goals. It is a comprehensive, long-term plan outlining the steps and milestones necessary to succeed in the digital field. With a clear roadmap, stakeholders can align their efforts,