Digital Marketing Articles

Are you happy with the number of leads your business is generating? Perhaps not; that's why you're reading this. You want to see how Conversion Rate Optimization can help you finally convert your website visitors into leads and customers.  Here is how it works, starting with the

A full-scale event marketing plan is essential for any business looking to increase awareness and attendance for their upcoming events. But with so many moving parts, where do you start? And more importantly, how can you be sure that your plan will be successful? This article will walk you

What constitutes a "workable" B2B sales strategy? Yes, that's a great question and one you must have an answer to. Every business is unique, with its products, services, target market, and objectives. Depending on the company, what works for one might not work for another. That said, there are

No longer is it good enough to just provide your sales team with product information and demos. Today's modern seller needs access to data and analytics that can help them identify and close deals. You need to arm them with data-driven sales enablement. Your team can hit their targets and close

Marketing has always been about getting your product in front of the right people and funneling them towards making a purchase. But what if the funnel itself is broken? The traditional marketing funnel doesn't seem to work like it used to. Why is that? Could we do something about it, and if so,

Learn how to create an effective account-based marketing funnel that will help you increase sales and better target your customers. With account-based marketing, you can get more out of your customer base by targeting specific accounts with tailored content and offers. This guide will show you

There is no single silver bullet for generating high-quality leads. Lead prospecting is an art form. As with any art form, perfecting it takes time and practice. But with the right lead generation process, you'll see an increase in leads. You'll be able to focus on closing more deals and start

ABM strategy is gaining popularity in recent years. Many businesses have seen success with it and are reaping the rewards.  So how does an account-based marketing strategy help you achieve your business goals? What is Account-Based Marketing? Account-based marketing (ABM) is a form of

The B2B buying process is long, arduous, and filled with potential roadblocks.  The current purchase process is painfully slow. It can take weeks or even months to schedule a meeting, secure a purchase order, and finalize the deal. It lengthens the sales cycle and increases the

It takes a lot to gain a customer's loyalty and even more to keep it. Customer loyalty in B2B is more challenging as businesses are not selling to individuals as consumers but to other businesses. Tech giants have created rabid fans who will do anything to continue using their products and

New customer acquisition is too much of a focus for most businesses. They tend to neglect their existing ones. A customer timeline is a powerful way to keep track of your customers' activity and engagement with your business across all channels. It allows you to see their interactions

You've worked hard to get people to your website, but somehow they're not buying what you're selling. It's incredibly frustrating when you put so much effort into attracting visitors, only to have them leave without taking any action. If only you know how to turn website visitors into

You know that you need to target your audience, you're trying, but somehow it feels like you're just not quite hitting the mark. In that case, you must start doing a target audience analysis. Your content and products can't appeal to your target market if you don't understand them. It's no

Email marketing is one of the most efficient methods to convert leads into customers. But what many marketers don't realize is that simply sending out a blast email to their list isn't enough. That's why you must know how to write an effective nurture email sequence that converts. Your marketing

Do you know how to build loyal customers? Do you know how important it is for marketers to know this? Here's why. How would you like to have customers who are so loyal that they practically beg you to do business with you? It's not impossible. It's something that can be learned and put into

The goals of a B2B website are different from consumer-facing websites. While consumers seek information and products to meet their needs, businesses are looking for solutions to their market's problems. That means that B2B websites need to provide a different kind of user experience, one that

It can be said that there are two kinds of people in the business world: those who have the right ax to grind and those who settle with whatever's available. Educational content is one of your most potent weapons. But you need to know how to wield it and take advantage of its blades. If

You're a content marketer who wants to beat the game of providing relevant content. Why? Because you want this: You want to create content that not only meets the needs of your audience but also ranks high on search engines. You want to provide the correct information at the right time, which

Growing companies are looking to expand their businesses worldwide. But this will be a problem if their content is in one language while their target market speaks in another. Hence the need for a multilingual content marketing strategy.  Multilingual content marketing is the process of

Do you want to be a better writer? It is on you to brush up your content writing skills. Content writing is one of the most valuable skills in today's digital world. It's how you communicate with your customers, and it's essential for any business that wants to succeed online. But writing

Do you want to create valuable content that will help you stand out from the noise? Most people think that they need to be interesting to create quality content. Not quite true! The most successful way to content creation is by being interested in your topic, your audience, and the results you

Is your marketing department wasting time on leads that will not convert?  Your process of qualifying leads must need a little fixing. Imagine having a steady flow of leads coming in without spending hours cold calling or spamming people on social media. It's possible, and you're about to find

What if I tell you that the secret to selling more products and services hides behind conversational marketing social media? Conversational Marketing is a great way to connect with customers and create a personal connection. It can help you build relationships with customers, resulting in more

As a marketer in the business-to-business world, you are likely always looking for new and innovative ways to reach your target audience. Yet whatever type of business you do, your business will always struggle without a solid B2B go-to-market strategy. In this blog post, we have outlined a plan

Have you ever thought about the massive benefits of organic traffic? It's no secret that organic traffic is the best kind of traffic. It converts better than paid ads and is more sustainable in the long run. Increasing your website's organic traffic will improve your ranking in search engine

Social media is a powerful tool for businesses. It can help you reach new customers, connect with your audience, and create a connection with your brand. However, it's not enough to post random content and hope for the best. You need to plan and follow B2B social media best practices if you want to

A demand generation funnel is a template that prospective customers will follow as they go through the different stages of their journey. The purpose of each stage of this funnel is to provide potential buyers with the information and experiences they need to move forward and make a

Deciding which B2B marketing channels to invest in can be a daunting and overwhelming task for sales and marketing teams. Marketing channels are constantly evolving and coinciding with each other. Understandably, we feel uncertain about which one to dedicate a significant amount of time, effort, and

There's no doubt about it: influencers are a powerful tool for B2B marketers. But, finding the right ones can be difficult. Not only do you need to know how to find influencers with a decent-sized following, but they also have to be relevant to your industry and target audience for content marketing

Have you ever wondered what, exactly, falls under the umbrella term of “marketing assets”? After all, isn’t it just a broad catch-all phrase for content? If you’ve written it off as a catchy line of demarcation between media-savvy influencers and a simple, pure brand voice? Wipe your memory –

Small to large-scale business owners worldwide are trying to keep up with today’s fast-paced marketing trends. Trying to stay afloat with all the new, innovative technology can seem daunting, but every company should be aware of specific digital marketing methods, concepts, and technologies. One

It's no secret that the middle of the funnel is an important part of the marketing process. When prospects are in the middle of the funnel, it's your opportunity to keep them engaged and moving closer to a purchase. If you can't keep their attention at this stage, they'll likely disappear and

Marketing OKRs stands for Objectives and Key Results. OKRs are an effective way to set, track, and accomplish your marketing goals. The strategy of identifying and working towards OKRs is one of the best ways to ensure you and your marketing team meet your objectives. It can be daunting at first

SaaS sales funnel changes the way marketing and sales teams interact with each other and customers. Those in business and marketing know the basics of the sales funnel, and with new advancements, more and more people are upgrading to a SaaS sales funnel model. The acronym SaaS stands for a

Generating organic leads is the key to a successful inbound marketing strategy. Paid advertising can sometimes work as an effective way to generate leads quickly. It's not sustainable in the long run, though. You must continue to optimize your ads over time. You might even find that Facebook

Demand gen Vs. lead gen has amounted to a ton of confusion within the last several years, similar terms in name but different in concept. If you read recent marketing literature, you may think they mean the same thing, but this is not true. Is Demand Generation the Same as Lead

Creative content is an integral part of any content strategy. People are drawn to innovative ideas because they do not see them every day. If you want people to engage with your creative content, it has to be innovative enough for people to notice and share it with others. We will discuss how

Power writing is a skill that allows you to write powerfully and persuasively. It helps you communicate effectively and persuade others. Powerful writing is a combination of several skills: (1) The ability to structure ideas logically, and  (2) The ability to organize information into

The B2B customer journey is one of the best tools you can use to understand your customers. A good customer journey map will help you understand your customers and the thought processes they face when buying your product, from pain points and bottlenecks where they leave to good interactions and