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Digital Marketing Articles

Great articles from awesome writers

ABM Strategy: How to Achieve Success with Account-Based Marketing

Ron Sela / Last updated: March 3, 2023

ABM strategy has gained popularity in recent years. ABM is a tailored approach to marketing that helps companies target specific customers, leading to higher conversion rates. It also allows companies to automate many of their tasks. The result is a reduction in costs, a shorter sales cycle, and

How to Re-Energize Your B2B Trade Show Marketing

Ron Sela / Last updated: February 28, 2023

Trade show marketing is great for capturing leads but is a considerable investment. Not only do you have to pay for your booth, but you also have to factor in travel and accommodation costs for your team. And if you're not careful, you can easily waste hours talking to people who aren't

Target Account Selling: A Game-Changing Strategy for B2B Sales

Ron Sela / Last updated: February 26, 2023

Are you looking for a way to increase your sales and take your business to the next level? Well, Target Account Selling might be the answer you've been searching for. This powerful marketing strategy is designed to help you reach new heights with your sales and boost your profits. It’s time to

Content Operations: How to Streamline Your Content Workflow for Maximum Efficiency

Ron Sela / Last updated: February 24, 2023

Content operations may feel like you're spinning your wheels. You spend hours brainstorming topics, researching sources, writing drafts, and editing them—only to have them fall flat with your audience. 91% of B2B marketers use content marketing as part of their overall strategy. It only shows how

Benefits of Relationship Marketing

Ron Sela / Last updated: February 21, 2023

Do you wonder why some businesses have an endless stream of customers while others constantly struggle to keep the lights on? The difference often comes down to whether or not they capitalize on the benefits of relationship marketing. Relationship marketing emphasizes creating and maintaining an

The Power of Instagram for B2B Businesses

Ron Sela / Last updated: February 17, 2023

Instagram is among the most favored social media platforms, with around 1.2 billion users in 2022. If you can leverage Instagram for B2B marketing, you'll find the perfect visual platform to showcase your products and services. According to TrackMaven's research, Instagram fosters the highest

The WIIFM Approach to Customer Success

Ron Sela / Last updated: February 14, 2023

Customer success is key to a company's long-term success. "What's In It For Me" (WIIFM) is a question that every person wants to be answered, and if you can provide them with what they're looking for, you'll have a happy and successful customer base. Think about your product or service from the

7 B2B Social Media Best Practices for Generating Leads

Ron Sela / Last updated: February 10, 2023

Social media is a powerful tool for businesses. It can help you reach new customers, connect with your audience, and create a connection with your brand. However, it's not enough to post random content and hope for the best. You need to plan and follow B2B social media best practices if you want to

How to Create Valuable Content

Ron Sela / Last updated: February 7, 2023

Do you want to be the website that readers feel lucky to find? Create valuable content that makes one's day better just by reading it. In other words, don't write a bunch of fluff. Provide information so useful and interesting they can't wait for the next one. The most successful way to content

7 Steps to Do Better Target Audience Analysis

Ron Sela / Last updated: February 3, 2023

You know that you need to target your audience; you’re trying, but somehow it feels like you’re just not quite hitting the mark. In that case, you must start doing a target audience analysis. Your content and products can’t appeal to your target market if you don’t understand them. It’s no

B2B Sales Strategy that Works

Ron Sela / Last updated: January 31, 2023

What constitutes an effective B2B sales strategy? Yes, that's a great question and one you must have an answer to. As technology rapidly advances, so do the tactics and strategies needed for successful sales in a B2B context. Every business is unique, with its products, services, target

Wakeup Call: It’s time to Create Your B2B Ideal Customer Profile

Ron Sela / Last updated: January 27, 2023

Creating a B2B Ideal Customer Profile is the first step in understanding your target market. Without knowing your ideal customer, it's impossible to know where to allocate your marketing resources or what type of content is relatable to them. Your sales and marketing teams could be targeting the

Create the Perfect Event Marketing Plan in 10 Foolproof Steps

Ron Sela / Last updated: January 24, 2023

Consumers are becoming much less responsive to traditional advertising. As marketers face this challenge, studies point toward a need for a more emotionally-driven strategy, like an event marketing plan. Another study finds that experiential events have a short-term impact but

How to Streamline Your B2B Buying Process

Ron Sela / Last updated: January 20, 2023

Understanding the B2B buying process is important not only for lead generation and customer acquisition but also for maintaining long-term relationships. As the process is different from the B2C buying process, B2B buying behavior also differs dramatically from that of consumers. Discerning the

The Most Effective Lead Prospecting Tactics

Ron Sela / Last updated: January 17, 2023

Lead prospecting is the fuel to power your sales engine. A steady flow of promising prospects upholds your pipeline and keeps you moving forward in sales. To drive success, you need carefully crafted approaches that uncover fresh opportunities quickly and effectively. Different strategies may

How to Develop an Accurate B2B Buyer Persona that Converts

Ron Sela / Last updated: January 13, 2023

Creating a B2B buyer persona is essential for your marketing strategy. It allows companies to gain insights into their target customer's buying behavior, preferences, and motivations, enabling them to tailor their campaigns to serve their customer base better. Certainly, digital technologies and

Presales VS Sales: Understanding the Differences and Importance

Ron Sela / Last updated: January 10, 2023

You might have come across the phrase "sales vs. presales" and wondered what the difference is. Don't they both do the same thing? Do they have different goals and roles? It's no secret that refining the sales process is essential to a company's success. But what is less known is that presales -

Pipeline Marketing in the B2B World

Ron Sela / Last updated: January 6, 2023

Success in sales requires an up-to-date understanding of leads and their status. A good system should allow you to prioritize prospects according to potential value or conversion likelihood, as well as track the progress and performance of your team for accurate forecasts. There should be no

A Step-by-Step Guide to Qualifying Leads

Ron Sela / Last updated: January 3, 2023

Companies always look for effective ways to counterbalance the natural customer attrition rate. However, customer acquisition is arduous and time-consuming. Companies mostly rely on prospecting initiatives like cold calling to fill the gap left by lost customers. What's more, determining which

How to Increase Conversions with Behavioral Retargeting

Ron Sela / Last updated: December 30, 2022

The past few years have seen a profound transformation within the advertising industry due to advances in social media networks, mobile device applications, and customer behavior tracking. Companies like Facebook and Google have unprecedented access to vast amounts of personal information on

Customer Loyalty in B2B: Programs and Strategies

Ron Sela / Last updated: December 27, 2022

It takes a lot to gain a customer's loyalty and even more to keep it. Establishing customer loyalty in B2B is more challenging because of the complexity of the buying process. Tech giants have cultivated an incredibly loyal customer base whose enthusiasm and commitment have helped to shape the

Improve Your Content Writing Skills Today

Ron Sela / Last updated: December 23, 2022

Do you want to write better? It is on you to brush up on your content writing skills. Content writing is one of the most valuable communication skills in today's digital world. And though some argue that writers are "born," recent studies suggest that skills are 30% genetics and 70% learned. So,

How to Develop a Winning B2B Go-To-Market Strategy

Ron Sela / Last updated: December 20, 2022

Whatever type of business you do, your business will always struggle without a solid B2B go-to-market strategy. It is a key element for planning and launching marketing activities so that you can target, reach, and convert leads into profitable customers. As a marketer, you are likely always

The Power of Storytelling in Marketing: What It Is and How to Make It Work for Your Brand

Ron Sela / Last updated: December 16, 2022

From bedtime stories as children to commitments that shape our lives, storytelling is integral in passing experience and information. Through narratives of triumphs, hardships, and common life events, we can better relate with each other, giving products or brands a chance to achieve significance

Create a B2B Webinar Strategy that Converts High-Value Leads

Ron Sela / Last updated: December 13, 2022

B2B marketing and sales executives have identified webinars as the top choice for finding high-quality leads. With 73% of leaders agreeing, not employing a B2B webinar strategy in your marketing is leaving money on the table. A successful webinar campaign can be the key to unlocking new leads

Benefits of Organic Traffic: Tips to Increase Your Rankings

Ron Sela / Last updated: December 9, 2022

The benefits of organic traffic are the holy grail of digital marketing. They come from a highly targeted and cost-effective source of traffic. Organic search listings are highly valued for their perceived 'editorial integrity.' A study substantiates this finding, with

The Better Alternative to Traditional Marketing Funnel

Ron Sela / Last updated: December 6, 2022

The traditional marketing funnel was first developed by Elias St. Elmo Lewis in 1898. It is based on the idea that marketing should be a cycle of attraction, conversion, and retention. The funnel focuses on just one stage of the process at a time. However, marketing has evolved significantly

Data-Driven Sales Enablement: 10 Must-Haves for Today’s Modern Seller

Ron Sela / Last updated: December 2, 2022

Today's modern seller needs access to data and analytics. No longer is it good enough to just amass your sales team with product information and demos. You must arm them with data-driven sales enablement. All sales support resources must coalesce into an adaptive and progressive supply

Relevant Content: Matching Your Content with Search Intent

Ron Sela / Last updated: November 29, 2022

You're a content marketer who wants to beat the game of providing the most relevant content. Why? Because you want this: No content marketing trick will ever work as effectively as content relevance. It mediates a long-term relationship with customers founded on trust and value. Let us

How to Build Loyal Customers: Insights from the Pros

Ron Sela / Last updated: November 25, 2022

One of the key strengths of successful marketers is knowing how to build loyal customers. It is crucial in driving repeat sales, increasing customer lifetime value, and creating brand advocates. A study by Marketing Metrics shows that the likelihood of closing a sale to an existing

Multilingual Content Marketing: Definition, Benefits, Strategy

Ron Sela / Last updated: November 22, 2022

Growing companies are looking to expand their businesses worldwide. But they will have a problem if their content is in one language while their target market speaks in another. Hence the need for a multilingual content marketing strategy.  Multilingual content marketing is the process of

Leveraging Conversational Marketing Social Media

Ron Sela / Last updated: November 18, 2022

What if I tell you that the secret to selling more products and services hides behind conversational marketing social media? Conversational Marketing is a great way to connect with customers and create a personal connection. It can help you build relationships with customers, resulting in more

What are the Goals of a B2B Website and How to Achieve Them?

Ron Sela / Last updated: November 15, 2022

The goals of a B2B website go beyond just providing an online marketplace. They should focus on creating a positive customer experience, establishing trust between buyers and sellers, and simplifying the process of managing orders. Research conducted in recent years has examined the role of

How to Write an Effective Nurture Email Sequence

Ron Sela / Last updated: November 11, 2022

Email marketing is one of the most efficient methods to convert leads into customers. Of course, sending out a blast email to their list isn't enough. That's why you must know how to write an effective nurture email sequence that converts. Your marketing efforts shouldn't be random. It should be

What is a Customer Timeline, and Why Is It Essential for Your Business?

Ron Sela / Last updated: November 8, 2022

A customer timeline is a powerful way to keep track of your customers' activity and engagement with your business across all channels. It allows you to see their interactions with you, when they are most active, and what kind of content they respond to best. It's important to know

How to Turn Website Visitors into Sales

Ron Sela / Last updated: November 4, 2022

You've worked hard to get people to your website, but somehow they're not buying what you're selling. If only you know how to turn website visitors into sales. It's incredibly frustrating when you put so much effort into attracting visitors, only to have them leave without taking any

How to Create an Effective Account-Based Marketing Funnel

Ron Sela / Last updated: November 1, 2022

Using an account-based marketing funnel is gaining traction for businesses to hone into highly qualified prospects. Digital marketing and analytics have revolutionized the ability of marketers to reach a wide range of customers. However, this has also highlighted that not all leads

The 6 Winning B2B Customer Retention Strategies

Ron Sela / Last updated: October 28, 2022

Why should you prioritize your B2B customer retention game plan? Customer dissatisfaction can seriously hurt an organization's overall success. It shrinks the customer base, increases reliance on new or volatile customers, and damages the company's reputation over time.  When customers

How To Find Brand Ambassadors Perfect for Your Business

Ron Sela / Last updated: October 25, 2022

Finding the right people to work with your brand is very consequential. There is no allowing a middle ground between success and failure. You want passionate, influential people who will fit your company culture well. But do you know how to find brand ambassadors? Do you know how to work with

Upper Funnel Marketing Strategy: How to Attract More Quality Leads

Ron Sela / Last updated: October 21, 2022

You may be attracting pools of prospects, but you won't get far if they're not the right ones. The goal at the top of the funnel is to draw as many prospects in, but not just any prospect. They must be high-quality — those with a high potential to convert. So you must optimize your upper funnel

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