Have you ever thought about the massive benefits of organic traffic?
It’s no secret that organic traffic is the best kind of traffic. It converts better than paid ads and is more sustainable in the long run.
Increasing your website’s organic traffic will improve your ranking in search engine results pages (SERPs). It will also attract more visitors to your site. As a result, you may see an increase in sales or leads generated from your website.
Learn about the 7 benefits of organic traffic and how to achieve them for your business.
What is Organic Traffic?
Organic traffic is the holy grail of digital marketing. In essence, organic traffic is the unpaid traffic that comes to your website from search engines like Google and Bing. It s called “organic” for that very reason. And yes, it is considered more valuable than paid or referral traffic.
What is Organic Search?
Organic search is an inbound marketing strategy. It refers to the process of earning a natural, or unpaid, placement on search engine results pages (SERPs). The main target of organic search is to improve a website’s visibility in SERPs. Optimizing its content and structure for relevance to a specific keyword helps achieve this.
Paid Search vs. Organic Search
What is a Paid Search
Paid Search (PPC) enables businesses to target potential customers already interested in what they have to offer. Paid ads appear at the top of search engine results pages (SERPs), meaning they’re likely to be seen by more people than unpaid search results.
And because users typically only look at the first few results on a page, businesses paying for ads have a better chance of being seen.
However, paid advertising can be pretty expensive, and if you’re not careful, you can easily spend more on your PPC campaigns than you’re earning in return.
What is an Organic Search
On the other hand, organic search is a long-term strategy that focuses on improving your website’s ranking on SERPs.
While it can take longer to see results from organic search, it can be well worth the effort since you’ll eventually get more traffic (and potentially conversions) from organic search than you would from paid traffic.
Benefits of Organic Traffic for Your Digital Marketing Strategy:
Organic Search Traffic Leads to High Qualified Prospects
The first benefit of organic traffic is that it leads to high-qualified prospects. When users search for something related to your products or services and find your website in the top results, they are more likely to reach out to you.
It is because users who find your website organically are more likely to be interested in your products or services than those who discover your website through paid ads.
Organic Search is Sustainable and Cost-Effective
Another benefit of organic traffic is that it is sustainable and cost-effective. Once you’ve achieved a good ranking in the SERPs, your website will continue to receive organic traffic without you having to pay for it.
Organic Search Traffic Gives a Competitive Edge in Your Marketing Strategy
Organic traffic gives you a competitive edge in your marketing strategy. If your competitors are not ranking well organically, you have the opportunity to steal market share from them.
Organic Traffic Helps You Increase Brand Awareness
Organic traffic also helps you increase brand awareness. Users will start to recognize your brand when they see your website in the top results for their search queries.
It is important because it can help you build trust with potential customers and improve your chances of converting them into paying customers.
Organic Traffic Builds Credibility that Wins Over Loyal Customers
Organic traffic also helps you build credibility with potential customers. When users see your website ranking well for their search queries, they will start to see you as a trustworthy source of information.
It is important because it can help you win over loyal customers who are more likely to purchase from you in the future.
Organic Traffic Brings Better ROI in the Long Term
Organic traffic is important because it brings better ROI in the long term. Paid traffic generates immediate results, but it can be expensive and doesn’t always lead to conversions.
On the other hand, organic traffic is free, and it can help you build a sustainable online business that will continue to generate results long after you stop paying for it.
Organic Traffic Results in More Conversions than Paid Traffic
Organic traffic results in more conversions than paid traffic. It is because users who find your website organically are more likely to be interested in your products or services than those who find your website through paid ads.
How to Increase Organic Traffic?
Now that you know the benefits of organic traffic, you’re probably wondering how you can increase it.
Here are a few tips:
Search engine optimization (SEO) is optimizing a website for Google search to earn higher web traffic levels and improve the visibility of the site.
One of the best ways to increase organic traffic is to improve your website’s organic SEO.
Choosing the right keywords, creating quality content, and building links are building blocks to boost your organic SEO.
Inbound Marketing Strategy
Inbound marketing is an SEO technique that focuses on creating quality content that attracts people to your business and helps you build relationships with them over time. Rather than buying ads or trying to “push” your products and services onto people, inbound marketing focuses on attracting customers through great content and nurturing those relationships until they’re ready to buy.
High-quality content is one that provides value to the reader. It is well-written, informative, and engaging. The content should be relevant to the reader’s interests and tailored to their needs.
Quality content is shareable. Readers will likely like, share, and comment on it. It helps spread the word about the content and encourages others to check it out.
Create a mobile-friendly website design
With an estimated 60% of web traffic coming from mobile devices, creating a mobile-friendly website design is essential. A responsive or adaptive website design will ensure that your site looks great and functions properly on all devices, from smartphones to tablets to laptops.
A mobile-friendly website design is important for several reasons:
- It ensures that your visitors have a good experience on your site no matter what device they use.
- It makes it easier for visitors to find what they’re looking for on your site.
- It helps your search rankings since Google now favors sites with mobile-friendly designs.
- It helps you avoid the “Mobilegeddon” penalty, which could significantly drop your search engine rankings.
Use well-researched keywords
Right Keywords improve your chances of being found online – if you want people to be able to find your content easily, then using relevant keywords is vital. When potential customers search for information online, they will use specific keywords related to their query. If your content includes those exact keywords, it is more likely to appear in the search results.
Navigational keywords help users find specific websites or pages within a website. These keywords are typically entered into search engines when users are looking for a particular site or page and can be quite valuable in driving traffic to these areas of a website.
On the other hand, informational keywords are terms that users enter into search engines when looking for specific information. These keywords can be quite helpful in driving traffic to websites or pages that offer this type of information.
There are a few things to note when using keywords:
Use relevant keywords: make sure the navigational keywords you use are relevant to the website or page you’re trying to promote. If not, users will likely go to a different site entirely.
Use descriptive keywords: rather than simply using your brand name as a navigational keyword, try to be more descriptive and use terms that accurately describe what users will find on your website or page.
Use various keywords: don’t just rely on one or two navigational keywords; mix things up and use a variety of them to ensure you’re reaching the widest audience possible.
Building backlinks is an essential part of any SEO strategy. Incoming links from high-quality websites improve your site’s visibility and organic search traffic. Backlinks can also help build relationships with other web owners and establish yourself as an authority in your industry.
One common backlinking method is to guest blog on another site or write informative articles that can be published on other websites. You can also participate in online forums and discussion groups or reach out to other businesses in your field to collaborate on projects.
Technical SEO is the optimization of a website to improve its performance in SERPs.
It is a subset of SEO that encompasses all the factors influencing a search engine’s ability to crawl, index, and render a page. Technical SEO includes site architecture, sitemaps, robots.txt files, metatags, and canonical.
On-page SEO is optimizing individual web pages to rank higher and earn more traffic in search engines. It involves improving a webpage’s content, HTML structure, and associated meta titles and meta descriptions to better match what users are searching for.
On-page SEO is one of the most important factors driving organic traffic. While off-page SEO activities like link building are important, on-page optimization is essential for making sure your website can be found by potential customers and earning the highest click-through rates (CTRs) possible.
When users search for related keywords on social media sites, your business’s name and website may appear in the results. Social media helps build credibility and trust for your brand. If potential customers see that others are positively talking about your business, they’re more likely to visit your website and consider using your products or services.
There are many ways to have a strong online presence. Some standard methods include creating informative and shareable content, using social media ads, and participating in online forums and discussion groups.
Email Marketing Campaign
Email marketing can be an effective way to promote your website and increase your visibility in search engines.
To this end, you need a strategy that responds to the needs and preferences of your market.
Segmenting your email list so you can send more targeted, relevant messages is important. Once you’ve segmented your list, you can start planning your email campaigns. Consider your overall goal of the campaign, the call to action, and the necessary information and content for each email. It’s also important to think about the timing of your emails and how often you should be sending messages.
Guest Post on Other Websites
Guest posting is a great way to get your name and website in front of more people. When you guest post on another website, you will be able to include a link back to your website.
It is a great way to increase organic traffic because it will help you attract more visitors from the website where you guest-posted.
Enjoying the benefits of organic traffic is what all website owners strive for. Organic traffic represents real, interested people who are already drawn to what you offer. It is a great method to generate leads and win prospective customers, eventually increasing sales.
If you focus on creating great content, improving your SEO strategy, building high-quality backlinks, and using social media, you can build your brand and increase your visibility in search engines.
These are all excellent ways to drive organic traffic to your website.
Here are other questions related to organic traffic that we have not discussed in the article.
Organic strategy is the term used for marketing techniques that do not involve traditional advertising. Organic strategies rely on generating word-of-mouth buzz and building relationships with customers rather than buying ads. Common organic strategies include providing free samples, developing customer loyalty programs, and engaging in social media marketing.
Organic marketing can be a more expensive strategy in the short term, but it often produces better results in the long run. Because organic customers are more likely to be loyal and refer others, they are more valuable than customers acquired through traditional advertising methods.
Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It is the most widely used web analytics service on the Internet. Google Analytics is now also available for mobile apps.
Check your website’s “bounce rate” and make changes to decrease the number of people who leave your website after viewing only one page. A high bounce rate can signify that your website isn’t providing visitors with what they’re looking for, so make sure your content is relevant and helpful.
Use the “Behaviour > Site Content > All Pages” report to see which pages on your website are most popular (and least popular). Then, focus on creating more content that is likely to be popular with your audience.
Use the “Acquisition > Channels > Organic Search” report to see which keywords people are using to find your website. Then, focus on creating content that is optimized for those keywords.
Use the “Acquisition > Campaigns > All Traffic > Source/Medium” report to see which referral sources are sending the most traffic to your website. Then, focus on building relationships with those referral sources.
Organic Advertising is a form of marketing that doesn’t rely on traditional advertising methods like television commercials, radio ads, or magazine/newspaper advertisements.
Organic advertising instead focuses on creating unique, interesting content that people can share on social media networks like Facebook and Twitter. This type of advertising is often called “guerrilla marketing” because it’s designed to be sneaky and surprising.