Pipeline Gap Analysis
Your board approved the number. Now you have to deliver it.
A structured diagnostic for B2B marketing leaders who need to know whether their current demand system can produce the pipeline target the business expects.
What this is
The Pipeline Gap Analysis is a paid diagnostic. We examine your pipeline target, your current demand architecture, and the conversion assumptions your model relies on. Then we identify where the model is most likely to break.
The deliverable is a one-page gap memo. It identifies the primary constraint, explains why it matters, and defines the three actions most likely to reduce the gap.
The number may be approved. The system still has to prove it can support it.
$1,500 – $2,500. Scope confirmed on the fit call.
Who this is for
This is useful when:
- The board has approved a pipeline or revenue target that depends on marketing contribution
- Your current demand model relies on assumptions that have not been pressure-tested
- Paid, organic, partner, outbound, or event channels are expected to produce more than they currently do
- Sales and marketing agree on the target, but not on whether the system can support it
- You need a clear view of the constraint before changing budget, channels, team structure, or targets
This is not useful when:
- You need campaign execution
- You want a full go-to-market strategy
- You are looking for channel-specific optimization
- You do not have a pipeline target, revenue target, or demand model to examine
What we cover in 30 minutes
Covered
- Your pipeline target and the math behind it
- Current demand sources and volume
- Conversion rates and where they break
- Sales cycle length and timing assumptions
- Where your model is most exposed
Not covered
- Channel-by-channel recommendations
- Campaign teardown or creative review
- A free audit or tactical plan
- A pitch for ongoing work
Book a Fit Call
This is a fit call, not a discovery call. We use it to confirm whether the Pipeline Gap Analysis is the right next step for your situation. If it is, we agree on scope and proceed.
After booking, you’ll receive a short intake form. It takes 10 minutes and makes the call significantly more useful.
What to expect
You’ll walk me through your pipeline target and current demand model. I’ll ask diagnostic questions and tell you directly whether the analysis will produce a useful answer for your situation. You leave knowing whether the Pipeline Gap Analysis is worth doing, where the likely risk sits, and what the paid diagnostic would examine.
Prefer to check fit first? Message me on WhatsApp.