Explore Top Digital Marketing Articles for B2B Strategies

Marketing vs. advertising: these terms are often used interchangeably, yet they hold distinct roles in the grand scheme of attracting and retaining customers. So, how do these roles differ and complement each other in driving your business's success? To fully leverage each for maximum impact, you

Corporate advertising in 2024 continues to be dominated by digital strategies, with a significant emphasis on social media, video content, and influencer marketing. The rise of digital audio advertising further highlights the diversification of channels that companies are leveraging to reach their

When is the best time to use cluster analysis for segmentation? When you're trying to make sense of large datasets, cluster analysis is a great tool for segmentation. Grouping similar data points shows patterns that can help you tailor marketing strategies and improve customer service. Now, there

When you're trying to close a deal with a company, you'll often run into a buying committee. This is a group that makes purchasing decisions together. The committee usually includes different roles like decision-makers, influencers, and gatekeepers. Each person has their own agenda and concerns.

Engagement marketing, also known as experiential marketing, places a high value on creating meaningful interactions between a brand and its market. It hinges on core principles: personalized communication, customer involvement, and brand relationship building. Personalized communication

Revenue Intelligence transforms raw data into actionable insights by leveraging advanced analytics and artificial intelligence to mine and interpret large datasets. This intelligence allows for predictive and prescriptive analytics. It helps businesses anticipate market changes, adapt to consumer

Differentiated marketing strategies allow businesses to appeal more precisely to the specific needs and preferences of different market segments. By addressing the unique characteristics of each segment, companies can optimize their products and messaging. This leads to more effective marketing

Trigger marketing is significantly more effective than general blast emails. According to a Blueshift Report, trigger-based marketing emails can be up to 497% more effective. This underscores the importance of timely and relevant communication. Trigger-based

SaaS marketing focuses on digital, highly scalable products. This model leverages the product itself as the main vehicle for growth. Given that the product is digital and delivered online, it heavily relies on digital channels to reach potential customers.  Concurrently, successful SaaS

Interactive marketing revolutionizes the way businesses connect with their customers. It fosters a dynamic conversation that caters to individual needs and preferences.  But what makes this approach truly transformative?  For businesses, it's the ability to glean real-time

Why do you need cross-channel marketing? With the evolution of marketing channels from traditional print and broadcast media to digital marketing platforms and emerging technologies, consumers now engage with brands across many touchpoints.  This fragmentation of consumer attention

A business needs a great internal marketing strategy to foster a strong, cohesive company culture that aligns employees with its mission, values, and goals. This alignment leads to a more cohesive corporate culture, higher job satisfaction, and increased productivity

Just as the backbone supports and connects all elements of the body, marketing functions make the critical framework for any successful business venture.  Marketing connects businesses to their customers, effectively communicating the value of products or services. Without it, you

Marketing ops has evolved significantly from a primarily back-office function focused on managing budgets and marketing resources to a strategic pillar within organizations.  Certainly, this transformation has been greatly accelerated by digital advancements, which have placed marketing