Instagram is among the most favored social media platforms, with over 800 million active users. If you can leverage Instagram for B2B marketing, you'll find the perfect visual platform to showcase your products and services. You post photos and videos and use IG stories to give your followers a
The WIIFM Approach to Customer Success
Customer success is key to a company's long-term success. What's In It For Me (WIIFM)? is a question that every person wants to be answered, and if you can provide them with what they're looking for, you'll have a happy and successful customer base. Think about your product or service from the
Generate More Leads with B2B Conversion Rate Optimization
Are you happy with the number of leads your business is generating? Perhaps not; that's why you're reading this. You want to see how Conversion Rate Optimization can help you finally convert your website visitors into leads and customers. Here is how it works, starting with the
How to Re-Energize Your B2B Trade Show Marketing
Trade show marketing is great for capturing leads but is a considerable investment. Not only do you have to pay for your booth, but you also have to factor in travel and accommodation costs for your team. And if you're not careful, you can easily waste hours talking to people who aren't interested
How to Create an Effective Account-Based Marketing Funnel
Learn how to create an effective account-based marketing funnel that will help you increase sales and better target your customers. With account-based marketing, you can get more out of your customer base by targeting specific accounts with tailored content and offers. This guide will show you
ABM Strategy: How to Achieve Success with Account-Based Marketing
ABM strategy is gaining popularity in recent years. Many businesses have seen success with it and are reaping the rewards. So how does an account-based marketing strategy help you achieve your business goals? What is Account-Based Marketing? Account-based marketing (ABM) is a form of
What is a Customer Timeline, and Why Is It Essential for Your Business?
New customer acquisition is too much of a focus for most businesses. They tend to neglect their existing ones. A customer timeline is a powerful way to keep track of your customers' activity and engagement with your business across all channels. It allows you to see their interactions
How to Turn Website Visitors into Sales
You've worked hard to get people to your website, but somehow they're not buying what you're selling. It's incredibly frustrating when you put so much effort into attracting visitors, only to have them leave without taking any action. If only you know how to turn website visitors into
How to Write an Effective Nurture Email Sequence
Email marketing is one of the most efficient methods to convert leads into customers. But what many marketers don't realize is that simply sending out a blast email to their list isn't enough. That's why you must know how to write an effective nurture email sequence that converts. Your marketing
How to Build Loyal Customers: Insights from the Pros
One of the key strengths of successful marketers is knowing how to build loyal customers. It is crucial in driving repeat sales, increasing customer lifetime value, and creating brand advocates. A study by Marketing Metrics shows that the likelihood of closing a sale to an existing
Benefits of Relationship Marketing
Do you wonder why some businesses have an endless stream of customers while others constantly struggle to keep the lights on? The difference often comes down to whether or not they capitalize on the benefits of relationship marketing. Relationship marketing emphasizes creating and maintaining an
What are the Goals of a B2B Website and How to Achieve Them?
The goals of a B2B website are different from consumer-facing websites. While consumers seek information and products to meet their needs, businesses are looking for solutions to their market's problems. That means that B2B websites need to provide a different kind of user experience, one that
Content Operations: How to Streamline Your Content Workflow for Maximum Efficiency
Content operations may feel like you're spinning your wheels. You spend hours brainstorming topics, researching sources, writing drafts, and editing them - only to have them fall flat with your audience. Unless the right processes and tools are in place, your content strategy will only lead you
The 6 Winning B2B Customer Retention Strategies
Are you looking for techniques to revamp your B2B customer retention game plan? We've outlined six winning customer retention strategies that have been proven to work. You'll also find practical suggestions on how to put each plan into action. Scroll down and get started
Creating Educational Content for Marketing
Educational content is one of your most potent weapons. While two-thirds of content marketing programs place their organization's promotion first, the top performers prioritize audience needs. That extra effort pays off. 88% of high-performing teams focus on providing quality information over
How to Develop Creative Concepts in Marketing
Coming up with a new and innovative concept is necessary for creating inspired and meaningful campaigns. Without thoroughgoing creative concepts in marketing, your efforts will likely fall flat. Creative thinking is the ability to see things from a different perspective and find ingenious
Relevant Content: Matching Your Content with Search Intent
You're a content marketer who wants to beat the game of providing the most relevant content. Why? Because you want this: No content marketing trick will ever work as effectively as content relevance. It mediates a long-term relationship with customers founded on trust and value. Let us
A Cause Marketing Strategy That Will Make a Difference
Most people think any cause marketing strategy is only for charities and nonprofits. But that's not true! Cause marketing can be used by any business, large or small, to create a positive impact in the world. Being socially responsible is essential to today's consumers, so businesses need to get
Multilingual Content Marketing: Definition, Benefits, Strategy
Growing companies are looking to expand their businesses worldwide. But they will have a problem if their content is in one language while their target market speaks in another. Hence the need for a multilingual content marketing strategy. Multilingual content marketing is the process of
Proximity Marketing: Definition, Types, and Strategy
It's no secret that technology constantly evolves and changes, and it can be hard to keep up with the latest trends. One of the newer terms in the marketing world is "proximity marketing." You may ask, "What is proximity-based marketing? How could it benefit my business?" We can help provide answers
Purpose-Driven Marketing: Branding, Strategy, and Campaigns
Your purpose is what gives life to marketing. It is the starting point, the North Star, that guides all your decisions. Purpose-driven marketing will inspire customers to buy into your vision. When you're clear on your purpose, your marketing will be more calculated and effective. You'll know
How to Create Valuable Content
Do you want to be the website that readers feel lucky to find? Create valuable content that makes one's day better just by reading it. In other words, don't write a bunch of fluff. Provide information so useful and interesting they can't wait for the next one. The most successful way to content
Introducing Gated Content: What It Is and How to Use It
Did you know that the advantages of gated content go beyond simply generating leads? Gated content is a smart way to secure that traffic only flows one way - towards your site. It can help you learn about what people are interested in on the internet and lets them stay as long as they want! It's
Sales and Marketing Alignment Best Practices
Too often, businesses struggle to create sales and marketing alignment. These two departments work at cross-purposes instead of in tandem. They tend to battle for control over leads and customers. It can be frustrating when sales and marketing teams are out of sync. Marketing spends a lot of time
Leveraging Conversational Marketing Social Media
What if I tell you that the secret to selling more products and services hides behind conversational marketing social media? Conversational Marketing is a great way to connect with customers and create a personal connection. It can help you build relationships with customers, resulting in more
How to Provide the Best B2B Customer Experience
The line between business success and failure is very thin. Well, your goal is not just to survive but thrive, right? Now, providing the best possible B2B customer experience can be your whip hand if you know how to swing it. And that is what you will find in these pages—the strategy for
One to One Marketing: All You Need to Know
Almost every business engages in marketing, whether a startup or an established enterprise. Traditionally, there have been a few main types of marketing: mass marketing, direct marketing, and digital marketing. In recent years, however, a new type of marketing has emerged: one-to-one
7 B2B Social Media Best Practices for Generating Leads
Social media is a powerful tool for businesses. It can help you reach new customers, connect with your audience, and create a connection with your brand. However, it's not enough to post random content and hope for the best. You need to plan and follow B2B social media best practices if you want to
Environmental Marketing Strategies
With the growing public concern about climate change and other environmental issues, environmental marketing is becoming increasingly important for businesses and organizations. This post will show you how promoting the environmental benefits of your products or services can differentiate you
Demand Generation Funnel: How to Create and Optimize Your Own
A demand generation funnel is a template that prospective customers will follow as they go through the different stages of their journey. The purpose of each stage of this funnel is to provide potential buyers with the information and experiences they need to move forward and make a
B2B Community Management: A Guide for Managers
What are your thoughts on building and sustaining a B2B community management for your business? Do you know the benefits of creating and fostering communities among your customers and prospects? What are the best methods to manage online communities? How can you make sure your B2B community
Online and Offline Digital Marketing
These days, it is digital marketing that rules the roost. With the rise of the internet, marketing has taken on many different forms. Hence, in place of traditional marketing methods, SEO, social media marketing, and content marketing have taken over. However, even though online digital
15 Intelligent B2B Marketing Channels for Your Business
Deciding which B2B marketing channels to invest in can be a daunting and overwhelming task for sales and marketing teams. Marketing channels are constantly evolving and coinciding with each other. Understandably, we feel uncertain about which one to dedicate a significant amount of time, effort, and
How to Find B2B Influencers: The Ultimate Guide
There's no doubt about it: influencers are a powerful tool for B2B marketers. But, finding the right ones can be difficult. Not only do you need to know how to find influencers with a decent-sized following, but they also have to be relevant to your industry and target audience for content marketing
Marketing Assets: How They Can Help Your Business Strategy
Have you ever wondered what, exactly, falls under the umbrella term of “marketing assets”? After all, isn’t it just a broad catch-all phrase for content? If you’ve written it off as a catchy line of demarcation between media-savvy influencers and a simple, pure brand voice? Wipe your memory –
Lead Generation Using AI: The Future of Marketing
Small to large-scale business owners worldwide are trying to keep up with today’s fast-paced marketing trends. Trying to stay afloat with all the new, innovative technology can seem daunting, but every company should be aware of specific digital marketing methods, concepts, and technologies. One
B2B Sales Cycle: Everything You Need to Know
The B2B sales cycle is an important process in closing deals with other businesses. Understanding the steps involved in the cycle can help you plan and execute your sales efforts and optimize your chances of success. Yes, there are challenges, but there are tactics to shorten and simplify the
Mid-Funnel Marketing: How to Keep Your Prospects Engaged
It's no secret that the middle of the funnel is an important part of the marketing process. When prospects are in the middle of the funnel, it's your opportunity to keep them engaged and moving closer to a purchase. If you can't keep their attention at this stage, they'll likely disappear and
The Basics of Reactive Marketing Strategy
Business success is reliant on a well-defined marketing strategy. An excellent strategy is a mix of different marketing tactics (such as digital advertising, social media marketing, and proactive approach) that work together to achieve common business goals. A reactive marketing strategy is one that
Marketing OKRs: How to Set and Achieve Marketing Goals
Marketing OKRs stands for Objectives and Key Results. OKRs are an effective way to set, track, and accomplish your marketing goals. The strategy of identifying and working towards OKRs is one of the best ways to ensure you and your marketing team meet your objectives. It can be daunting at first