Digital Marketing Articles

You're a content marketer who wants to beat the game of providing relevant content. Why? Because you want this: You want to create content that not only meets the needs of your audience but also ranks high on search engines. You want to provide the correct information at the right time, which

Most people think any cause marketing strategy is only for charities and nonprofits. But that's not true! Cause marketing can be used by any business, large or small, to create a positive impact in the world. Being socially responsible is essential to today's consumers, so businesses need to get

Growing companies are looking to expand their businesses worldwide. But this will be a problem if their content is in one language while their target market speaks in another. Hence the need for a multilingual content marketing strategy.  Multilingual content marketing is the process of

It's no secret that technology constantly evolves and changes, and it can be hard to keep up with the latest trends. One of the newer terms in the marketing world is "proximity marketing." You may ask, "What is proximity-based marketing? How could it benefit my business?" We can help provide answers

Do you want to be a better writer? It is on you to brush up your content writing skills. Content writing is one of the most valuable skills in today's digital world. It's how you communicate with your customers, and it's essential for any business that wants to succeed online. But writing

Your purpose is what gives life to marketing. It is the starting point, the North Star, that guides all your decisions. Purpose-driven marketing will inspire customers to buy into your vision. When you're clear on your purpose, your marketing will be more calculated and effective. You'll know

Do you want to create valuable content that will help you stand out from the noise? Most people think that they need to be interesting to create quality content. Not quite true! The most successful way to content creation is by being interested in your topic, your audience, and the results you

Did you know that the advantages of gated content go beyond simply generating leads? Gated content is a smart way to secure that traffic only flows one way - towards your site. It can help you learn about what people are interested in on the internet and lets them stay as long as they want! It's

Is your marketing department wasting time on leads that will not convert?  Your process of qualifying leads must need a little fixing. Imagine having a steady flow of leads coming in without spending hours cold calling or spamming people on social media. It's possible, and you're about to find

Too often, businesses struggle to create sales and marketing alignment. These two departments work at cross-purposes instead of in tandem. They tend to battle for control over leads and customers. It can be frustrating when sales and marketing teams are out of sync. Marketing spends a lot of time

What if I tell you that the secret to selling more products and services hides behind conversational marketing social media? Conversational Marketing is a great way to connect with customers and create a personal connection. It can help you build relationships with customers, resulting in more

You might have come across the phrase "sales vs. presales" and wondered what the difference is. Don't they both do the same thing? Do they have different roles? It's no secret that the sales process is essential to a company's success. But what is less known is that presales - the process of

As a marketer in the business-to-business world, you are likely always looking for new and innovative ways to reach your target audience. Yet whatever type of business you do, your business will always struggle without a solid B2B go-to-market strategy. In this blog post, we have outlined a plan

The line between business success and failure is very thin. Well, your goal is not just to survive but thrive, right? Now, providing the best possible B2B customer experience can be your whip hand if you know how to swing it. And that is what you will find in these pages—the strategy for

Have you ever thought about the massive benefits of organic traffic? It's no secret that organic traffic is the best kind of traffic. It converts better than paid ads and is more sustainable in the long run. Increasing your website's organic traffic will improve your ranking in search engine

Almost every business engages in marketing, whether a startup or an established enterprise. Traditionally, there have been a few main types of marketing: mass marketing, direct marketing, and digital marketing. In recent years, however, a new type of marketing has emerged: one-to-one

Social media is a powerful tool for businesses. It can help you reach new customers, connect with your audience, and create a connection with your brand. However, it's not enough to post random content and hope for the best. You need to plan and follow B2B social media best practices if you want to

A demand generation funnel is a template that prospective customers will follow as they go through the different stages of their journey. The purpose of each stage of this funnel is to provide potential buyers with the information and experiences they need to move forward and make a

Deciding which B2B marketing channels to invest in can be a daunting and overwhelming task for sales and marketing teams. Marketing channels are constantly evolving and coinciding with each other. Understandably, we feel uncertain about which one to dedicate a significant amount of time, effort, and

There's no doubt about it: influencers are a powerful tool for B2B marketers. But, finding the right ones can be difficult. Not only do you need to know how to find influencers with a decent-sized following, but they also have to be relevant to your industry and target audience for content marketing

Have you ever wondered what, exactly, falls under the umbrella term of “marketing assets”? After all, isn’t it just a broad catch-all phrase for content? If you’ve written it off as a catchy line of demarcation between media-savvy influencers and a simple, pure brand voice? Wipe your memory –

Small to large-scale business owners worldwide are trying to keep up with today’s fast-paced marketing trends. Trying to stay afloat with all the new, innovative technology can seem daunting, but every company should be aware of specific digital marketing methods, concepts, and technologies. One

It's no secret that the middle of the funnel is an important part of the marketing process. When prospects are in the middle of the funnel, it's your opportunity to keep them engaged and moving closer to a purchase. If you can't keep their attention at this stage, they'll likely disappear and

Marketing OKRs stands for Objectives and Key Results. OKRs are an effective way to set, track, and accomplish your marketing goals. The strategy of identifying and working towards OKRs is one of the best ways to ensure you and your marketing team meet your objectives. It can be daunting at first

SaaS sales funnel changes the way marketing and sales teams interact with each other and customers. Those in business and marketing know the basics of the sales funnel, and with new advancements, more and more people are upgrading to a SaaS sales funnel model. The acronym SaaS stands for a

Generating organic leads is the key to a successful inbound marketing strategy. Paid advertising can sometimes work as an effective way to generate leads quickly. It's not sustainable in the long run, though. You must continue to optimize your ads over time. You might even find that Facebook

Demand gen Vs. lead gen has amounted to a ton of confusion within the last several years, similar terms in name but different in concept. If you read recent marketing literature, you may think they mean the same thing, but this is not true. Is Demand Generation the Same as Lead

Creative content is an integral part of any content strategy. People are drawn to innovative ideas because they do not see them every day. If you want people to engage with your creative content, it has to be innovative enough for people to notice and share it with others. We will discuss how

Power writing is a skill that allows you to write powerfully and persuasively. It helps you communicate effectively and persuade others. Powerful writing is a combination of several skills: (1) The ability to structure ideas logically, and  (2) The ability to organize information into

The B2B customer journey is one of the best tools you can use to understand your customers. A good customer journey map will help you understand your customers and the thought processes they face when buying your product, from pain points and bottlenecks where they leave to good interactions and

Facebook, Twitter, Instagram, Pinterest, LinkedIn, the list goes on and on of the different digital media channels out there, and these are just the social ones. As media continues to grow, it can be hard to keep up. A busy brand doesn’t have the time for that. Understandable. Wouldn’t it be

User acquisition is vital to the process of building your business. You need new users to install your app, create an eCommerce account, start a free trial of your SaaS product, or play their first game. In essence, this type of customer acquisition refers to a process that becomes a key

Enterprise marketing is not your typical marketing strategy. It requires seamless coordination from all groups within an organization. For large-scale marketing programs like this, a company needs consistency through every customer interaction and piece of content. So, how does a company go about

Social media tactics are a great way to reach the billions of people worldwide who log on to various social media platforms each day. These platforms allow users from all over the world to connect and share stories, make new friends, and find new interests. What does that mean for you as a

Purchase Intent or buyer's intent is a total game-changer when it comes to marketing your product or service. Imagine having the advantage of targeting customers you know are ready to buy? You can create a more personalized experience for them by packaging your product accordingly. This means

User engagement is the process of customers interacting with one's brand. How a customer interacts with one's website and application will determine the success of their business.  Metrics like how many sales one achieves and the number of positive reviews they receive help business owners

SaaS content marketing is an effective way to increase leads and sales for your business. The reason is that it allows you to establish trust through education. People are more likely to buy after receiving education about a product or service. Content marketing provides an opportunity for you to