Digital Marketing Articles

How does B2B marketing automation help in lead generation? Fact 1: There is no magic trick to "automatically" turn leads into customers. Fact 2: There are ways to automate processes leading to optimized lead generation and shorter sales cycles. Automation helps businesses track data and

In today's economy, surviving on your own is not easy. Even the largest, most successful companies form partnerships with other businesses to expand their reach and increase profits. But before you can form a strategic collaboration, you need to understand what makes partnership marketing

Marketing is gaining profit by exchanging products or services for money. It's an essential function in any business and can be broken down into a few basic steps. That's marketing basics. To guarantee a successful marketing campaign, you must understand these steps and how they work together.

Revenue Operations is an essential function within any company. It is responsible for forecasting and achieving revenue targets, as well as maximizing the efficiency and effectiveness of sales and marketing operations. This article will discuss how RevOps can help your business achieve its

Understanding the dynamics of virtual marketing. During the COVID-19 outbreak, many businesses have been forced to change their operational strategies. One of the most significant changes has been the switch to remote work. While this has had some challenges, it's also opened up new

Why account-based experience? Because a new study by Epsilon reveals that brands that cater to personalized experiences are more likely to capture customer attention, with an astounding 80% of consumers making purchases. But it's not just a preference. Research from McKinsey also shows that

If you want outcomes, you need pragmatic marketing. Most marketing strategies are either too aggressive or not aggressive enough, resulting in a system that is not effective. Many marketers don't realize that there is a Goldilocks zone in marketing aggression - not too little or too much, just

Setting business development goals gives you a clear target to aim for, and the satisfaction of achieving them can provide a much-needed boost when times are tough. But you need to make your goals achievable. Unrealistic goals can set you up for setbacks and ultimately lead to

The best products don't always make it to the top. Many times, great products fail, and companies have to return to the drawing board because of a lack of strategic marketing. Time and again, the magic is in a product-led marketing strategy that covers all the bases. This read provides a detailed

What are your thoughts on the benefits of sponsored content for B2B businesses? Imagine showcasing your business content to a new audience without lifting a finger. Sponsored content is engaging and informative marketing pieces written and published by a third party. It gives you the ultimate

B2B podcast advertising is still a relatively new and untapped market but has huge potential. Podcasting is growing in popularity as a content medium, and businesses are starting to see how valuable it is as a marketing tool. This blog post will guide you to the basics of podcast advertising, so

The B2B Twitter strategy has rapidly become one of the most popular techniques for connecting with customers, hosting crowdfunds, sharing information, and marketing products. As businesses increasingly rely on social media for marketing, many find that Twitter is among the most effective social

It's no secret that branded video content is becoming an increasingly important part of online marketing. According to a study by Wyzowl, 86% of businesses now use video as a marketing tool, up from 63% in 2017. And that figure is expected to continue to fatten. So, where do you start if you're

Most people think any cause marketing strategy is only for charities and nonprofits. But that's not true! Cause marketing can be used by any business, large or small, to create a positive impact in the world. Being socially responsible is essential to today's consumers, so businesses need to get

Have you ever received a push notification on your smartphone while browsing a shopping mall or a supermarket? Or a personalized message promoting a nearby restaurant or café when you're in a new city? Well, that's proximity marketing for you. You may ask, "What is proximity-based marketing? How

Your purpose is what gives life to marketing. It is the starting point, the North Star, that guides all your decisions. Purpose-driven marketing will inspire customers to buy into your vision. When you're clear on your purpose, your marketing will be more calculated and effective. You'll know

Did you know that the advantages of gated content go beyond simply generating leads? Gated content is a smart way to secure that traffic only flows one way - toward your site. It can help you learn about what people are interested in on the internet and lets them stay as long as they

Too often, businesses struggle to create sales and marketing alignment. These two departments work at cross-purposes instead of in tandem. They tend to battle for control over leads and customers. It can be frustrating when sales and marketing teams are out of sync. Marketing spends a lot of time

The line between business success and failure is very thin. Well, your goal is not just to survive but thrive, right? Now, providing the best possible B2B customer experience can be your whip hand if you know how to swing it. And that is what you will find on these pages—the strategy for

Imagine being able to tailor your products or services to fit each customer's needs, like a bespoke suit made to perfection. This is the essence of one-to-one marketing. It's not just about selling a product or service. It's about building a relationship that gets smarter with every interaction.

With the growing public concern about climate change and other environmental issues, environmental marketing is becoming increasingly relevant for businesses and organizations. In fact, the global green technology and sustainability market is forecast to grow to approximately 35.5 billion U.S.

What are your thoughts on building and sustaining a B2B community management for your business? As the former Arsenal manager Arsene Wenger once said: "A manager is a guide. He takes a group of people and says, 'With you, I can make us a success; I can show you the way.'" Do you know the

These days, it is digital marketing that rules the roost. With the rise of the internet, marketing has taken on many different forms. Hence, in place of traditional marketing methods, SEO, social media marketing, and content marketing have taken over.  However, even though online digital

Deciding which B2B marketing channels to invest in can be a daunting and overwhelming task for sales and marketing teams. Marketing channels are constantly evolving and coinciding with each other. Understandably, we feel uncertain about which one to dedicate a significant amount of time, effort, and

Have you ever wondered what, exactly, falls under the umbrella term of “marketing assets”? After all, isn’t it just a broad catch-all phrase for content? If you’ve written it off as a catchy line of demarcation between media-savvy influencers and a simple, pure brand voice? Wipe your memory –

The B2B sales cycle is an important process in closing deals with other businesses. Understanding the steps involved in the cycle can help you plan and execute your sales efforts and optimize your chances of success. Yes, there are challenges, but there are tactics to shorten and simplify the