Digital Marketing Articles

Instagram is among the most favored social media platforms, with over 800 million active users. If you can leverage Instagram for B2B marketing, you'll find the perfect visual platform to showcase your products and services. You post photos and videos and use IG stories to give your followers a

Customer success is key to a company's long-term success. What's In It For Me (WIIFM)? is a question that every person wants to be answered, and if you can provide them with what they're looking for, you'll have a happy and successful customer base. Think about your product or service from the

Trade show marketing is great for capturing leads but is a considerable investment. Not only do you have to pay for your booth, but you also have to factor in travel and accommodation costs for your team. And if you're not careful, you can easily waste hours talking to people who aren't interested

Learn how to create an effective account-based marketing funnel that will help you increase sales and better target your customers. With account-based marketing, you can get more out of your customer base by targeting specific accounts with tailored content and offers. This guide will show you

ABM strategy is gaining popularity in recent years. Many businesses have seen success with it and are reaping the rewards.  So how does an account-based marketing strategy help you achieve your business goals? What is Account-Based Marketing? Account-based marketing (ABM) is a form of

New customer acquisition is too much of a focus for most businesses. They tend to neglect their existing ones. A customer timeline is a powerful way to keep track of your customers' activity and engagement with your business across all channels. It allows you to see their interactions

Email marketing is one of the most efficient methods to convert leads into customers. But what many marketers don't realize is that simply sending out a blast email to their list isn't enough. That's why you must know how to write an effective nurture email sequence that converts. Your marketing

One of the key strengths of successful marketers is knowing how to build loyal customers. It is crucial in driving repeat sales, increasing customer lifetime value, and creating brand advocates. A study by Marketing Metrics shows that the likelihood of closing a sale to an existing

Do you wonder why some businesses have an endless stream of customers while others constantly struggle to keep the lights on? The difference often comes down to whether or not they capitalize on the benefits of relationship marketing. Relationship marketing emphasizes creating and maintaining an

The goals of a B2B website are different from consumer-facing websites. While consumers seek information and products to meet their needs, businesses are looking for solutions to their market's problems. That means that B2B websites need to provide a different kind of user experience, one that

Content operations may feel like you're spinning your wheels. You spend hours brainstorming topics, researching sources, writing drafts, and editing them - only to have them fall flat with your audience. Unless the right processes and tools are in place, your content strategy will only lead you

Are you looking for techniques to revamp your B2B customer retention game plan? We've outlined six winning customer retention strategies that have been proven to work. You'll also find practical suggestions on how to put each plan into action. Scroll down and get started

Most people think any cause marketing strategy is only for charities and nonprofits. But that's not true! Cause marketing can be used by any business, large or small, to create a positive impact in the world. Being socially responsible is essential to today's consumers, so businesses need to get

It's no secret that technology constantly evolves and changes, and it can be hard to keep up with the latest trends. One of the newer terms in the marketing world is "proximity marketing." You may ask, "What is proximity-based marketing? How could it benefit my business?" We can help provide answers

Your purpose is what gives life to marketing. It is the starting point, the North Star, that guides all your decisions. Purpose-driven marketing will inspire customers to buy into your vision. When you're clear on your purpose, your marketing will be more calculated and effective. You'll know

Did you know that the advantages of gated content go beyond simply generating leads? Gated content is a smart way to secure that traffic only flows one way - towards your site. It can help you learn about what people are interested in on the internet and lets them stay as long as they want! It's

Too often, businesses struggle to create sales and marketing alignment. These two departments work at cross-purposes instead of in tandem. They tend to battle for control over leads and customers. It can be frustrating when sales and marketing teams are out of sync. Marketing spends a lot of time

The line between business success and failure is very thin. Well, your goal is not just to survive but thrive, right? Now, providing the best possible B2B customer experience can be your whip hand if you know how to swing it. And that is what you will find in these pages—the strategy for

Almost every business engages in marketing, whether a startup or an established enterprise. Traditionally, there have been a few main types of marketing: mass marketing, direct marketing, and digital marketing. In recent years, however, a new type of marketing has emerged: one-to-one

With the growing public concern about climate change and other environmental issues, environmental marketing is becoming increasingly important for businesses and organizations. This post will show you how promoting the environmental benefits of your products or services can differentiate you

What are your thoughts on building and sustaining a B2B community management for your business? Do you know the benefits of creating and fostering communities among your customers and prospects? What are the best methods to manage online communities? How can you make sure your B2B community

These days, it is digital marketing that rules the roost. With the rise of the internet, marketing has taken on many different forms. Hence, in place of traditional marketing methods, SEO, social media marketing, and content marketing have taken over.  However, even though online digital

Deciding which B2B marketing channels to invest in can be a daunting and overwhelming task for sales and marketing teams. Marketing channels are constantly evolving and coinciding with each other. Understandably, we feel uncertain about which one to dedicate a significant amount of time, effort, and

Have you ever wondered what, exactly, falls under the umbrella term of “marketing assets”? After all, isn’t it just a broad catch-all phrase for content? If you’ve written it off as a catchy line of demarcation between media-savvy influencers and a simple, pure brand voice? Wipe your memory –

The B2B sales cycle is an important process in closing deals with other businesses. Understanding the steps involved in the cycle can help you plan and execute your sales efforts and optimize your chances of success. Yes, there are challenges, but there are tactics to shorten and simplify the

Business success is reliant on a well-defined marketing strategy. An excellent strategy is a mix of different marketing tactics (such as digital advertising, social media marketing, and proactive approach) that work together to achieve common business goals. A reactive marketing strategy is one that

Marketing OKRs stands for Objectives and Key Results. OKRs are an effective way to set, track, and accomplish your marketing goals. The strategy of identifying and working towards OKRs is one of the best ways to ensure you and your marketing team meet your objectives. It can be daunting at first