Sales collateral plays a crucial role in the marketing and sales process, serving as a valuable tool for educating and persuading potential customers. A study shows that sales representatives need more than 17 pieces of content to facilitate the entire sales process. Each must be meaningful and
What is a Sales Deck: A Comprehensive Guide for Success
Imagine you're on a stage, the spotlight focused on you, and in your hands is the most powerful tool: your sales deck. Picture it as the script for your grand performance. It tells your company's story, illustrates its value proposition, and presents its solutions or products
A Public Relations Campaign that Converts | Examples and Hacks
A public relations campaign can shape perceptions, build reputations, and influence consumer behavior. It is an effective tool for companies looking to increase their visibility or reach a wider audience. PR campaigns can also help to create a positive brand image and restore trust in a brand
How To Improve Your Corporate Sales Processes
You're no stranger to the world of corporate sales. You know it's a complex ecosystem that requires understanding your product or service and mastering the art of relationship building, negotiation, and strategic planning. But in this rapidly evolving business landscape, merely knowing isn't
What is Sales Acceleration?
Your sales process is one key aspect that can make or break your success. Sales acceleration automates and streamlines the entire sales cycle so that every stage works smoothly together. Traditional sales processes often involve a longer timeframe as they follow a linear sequence of
What is a Sales Page, and How to Make It High-Converting?
How do you ensure that potential customers not only visit your sales page but also feel compelled to hit that 'buy now' button? The answer lies in having a high-converting sales page. Landing page conversion rates average 2.35%, but the top 25% convert at 5.31%. A high-converting sales
Sales Quota: How to Set and Achieve
Whether you're part of a large corporation or a small business owner, chances are you'll encounter a sales quota in your professional journey. It is an important benchmark that helps individuals and teams understand precisely what they need to achieve. Sales quotas are essential tools
Advertising Copy: A Guide to Writing Effective Unforgettable Ads
How are you doing with your advertising copy? The average person is exposed to 4,000-10,000 ads per day. Even children are exposed to nearly a brand a minute, or 554 brands, over the course of a 10-hour day. Evidently, the competition is fierce. Businesses constantly
How to Create and Implement ICP Sales Strategy
ICP in sales is a detailed description of a company or individual who would get the most value out of your product or service and provides significant value to your company in return. It results from analyses of complaints and past successes. It distinguishes the target market, finds out the
Inbound vs. Outbound Sales: How to Create a Balanced Strategy
Inbound vs. outbound sales, which one is right for you? Should you integrate? How? Inbound and outbound sales are two diverse strategies for selling products or services businesses use daily. Each has its unique approach and methodology, making it a little confusing when deciding which is best
B2B Public Relations Strategies
B2B public relations (PR) is a type of marketing that focuses on the relationships between businesses and their target companies. It is essential for B2B companies as it enables reputation management, builds credibility, fosters relationship-building, establishes thought leadership,
Advertising Effectiveness: Techniques and Measurement
Advertising has these main objectives: create awareness, shape consumer perception, and drive conversion. You can measure advertising effectiveness by how well it achieves these objectives. This article will dive deep into the concept of advertising effectiveness - what it is, why it's
How to Use the PESO Model for Public Relations Marketing
Gini Dietrich, founder and CEO of Spin Sucks, created a framework that revolutionized the way organizations approach integrated communication strategies. It is the PESO model, which stands for Paid, Earned, Shared, and Owned media. These four types of media should ideally work together
Franchise Advertising: The Franchisor and Franchisee’s Guide
Franchise advertising is a symbiotic relationship between a franchisor and a business owner. Both share a vested interest in the success of the franchise. A franchisor is an entity or company that owns and develops a successful business concept, brand, and operating system. They have established
What is Enterprise Sales? Basic Guide for 2023
What is enterprise sales, and why should it matter to you? Enterprise sales refers to a specific type of selling that focuses on large-scale businesses or organizations. It involves selling products or services to these enterprises, which often have complex needs and require tailored
CRO Marketing Strategies: A Guide for Digital Marketers
Conversion rate is a critical metric in digital marketing and e-commerce because it reflects business growth and profitability. CRO marketing strategies focus on improving this metric by resolving issues that prevent website visitors from converting. The goal of CRO is simple: increase
What is Sponsorship Marketing? – Why You Should Start Leveraging It
In the business world, marketing and sponsorship have become inseparable allies. Sponsorship marketing has provided companies with unparalleled exposure since its shift from a philanthropic orientation to a profit-driven orientation. Take a look at this statistic. The global
What is a Marketing Coach? (Why You Might Need One)
The concept of a marketing coach is not novel, but its significance has surged with the increasing complexity of contemporary marketing landscapes. A marketing coach is an expert who guides businesses to devise and execute effective strategies to reach their target audience, enhance
What is Behavioral Marketing? | Types, Tools, Strategies
Marketing has evolved significantly with the advent of digital technologies. Technology birthed new tactics to reach consumers more effectively. One approach that has gained prominence in recent years is behavioral marketing. Behavioral marketing seeks to understand consumer habits and
What is Institutional Advertising? | Types and Strategies
Institutional advertising gained traction as more and more companies sought to show their commitment to social responsibility, innovation, quality, and other desirable attributes. These advertisements don't directly promote any offering but aim to foster goodwill, enhance brand reputation, and
The Basics of Informative Advertising
Whether you realize it or not, you've likely encountered informative advertising in your everyday life. It's advertising that aims to educate potential customers about a product or service, providing them with the information they need to make an informed decision. Not only does
Creative Digital Marketing: Ideas for Creative Success
We always hear the saying, 'Think outside the box.' Well, in digital marketing, it's high time to take that idea to heart and cultivate creative digital marketing ideas. As you navigate this competitive landscape, keeping up with trends and standing out from the crowd is crucial. It's so easy to
Tech Marketing: Definition, Roles, and Strategies
Tech marketing has permeated every aspect of our lives. We see the world persistently advancing from social media and e-commerce to artificial intelligence and virtual reality. There is no stopping it. And there is no better choice than to adapt to new technology and the way it affects our
Marketing Consultant: Why, How, and When to Hire One
Should you hire a marketing consultant? Consulting is among the highest in-demand marketing services. The global marketing consulting market is expected to expand to $28.04 billion by 2027. The most common marketing consulting services are: In this article, we'll explore what a marketing
What is Corporate Marketing? (With Strategies for Improvement)
Corporate marketing is a philosophy that focuses on customers, stakeholders, society, and ethical responsibility. It's embraced throughout an organization and becomes a part of its culture. A corporate marketing strategy centers on a cohesive narrative that ties together all aspects of a
Multicultural Marketing: Maximizing Growth Beyond Borders
Multicultural marketing is no longer just an option. By 2045, the United States is projected to become a majority-minority nation. That means over half its population will belong to non-white racial and ethnic groups. This inevitable shift in demographics calls for businesses to reevaluate their
The Essentials of Content Engagement
Content engagement influences purchase decisions. A study by MIG and OneSpot showed that 78% of consumers testify that personally relevant content increases their purchase intent. Since content relevance drives engagement, it's clear that engaging content that meets the needs and desires of the
What is Vertical Marketing: A Guide to Success
Vertical marketing is a strategy that focuses on catering to specific industries or market segments rather than appealing to a broad range of consumers. By doing so, businesses can create tailored solutions for their client's unique needs and establish themselves as experts within those
Content Promotion: A Guide for Maximizing Reach and Conversions
Content promotion seals the deal on your hard work. As marketers, we constantly create valuable and relevant content for our target audience. However, that's only half the battle won. No matter how amazing and informative your content may be, it'll barely make an impact if it doesn't reach the
Affinity Marketing: Strategies for Leveraging It
Isn't it amazing how our interests, preferences, or purchasing decisions can be influenced by the people and brands we trust the most? It's a marketing strategy known as affinity marketing. Affinity marketing leverages existing relationships between customers and well-respected organizations or
Content Optimization: Principles & Strategies
Content optimization is a critical aspect of running successful content marketing operations. In the ever-evolving digital landscape, where content is abundant and attention spans are short, you must shoot for maximum engagement and visibility. According to a study, 75% of users never scroll past
ABM Strategy: How to Achieve Success with Account-Based Marketing
ABM strategy has gained popularity in recent years. ABM is a tailored approach to marketing that helps companies target specific customers, leading to higher conversion rates. It also allows companies to automate many of their tasks. The result is a reduction in costs, a shorter sales cycle, and
How to Re-Energize Your B2B Trade Show Marketing
Trade show marketing is great for capturing leads but is a considerable investment. Not only do you have to pay for your booth, but you also have to factor in travel and accommodation costs for your team. And if you're not careful, you can easily waste hours talking to people who aren't
Target Account Selling: A Game-Changing Strategy for B2B Sales
Are you looking for a way to increase your sales and take your business to the next level? Well, Target Account Selling might be the answer you've been searching for. This powerful marketing strategy is designed to help you reach new heights with your sales and boost your profits. It’s time to
Content Operations: How to Streamline Your Content Workflow for Maximum Efficiency
Content operations may feel like you're spinning your wheels. You spend hours brainstorming topics, researching sources, writing drafts, and editing them—only to have them fall flat with your audience. 91% of B2B marketers use content marketing as part of their overall strategy. It only shows how
Benefits of Relationship Marketing
Do you wonder why some businesses have an endless stream of customers while others constantly struggle to keep the lights on? The difference often comes down to whether or not they capitalize on the benefits of relationship marketing. Relationship marketing emphasizes creating and maintaining an
The Power of Instagram for B2B Businesses
Instagram is among the most favored social media platforms, with around 1.2 billion users in 2022. If you can leverage Instagram for B2B marketing, you'll find the perfect visual platform to showcase your products and services. According to TrackMaven's research, Instagram fosters the highest
The WIIFM Approach to Customer Success
Customer success is key to a company's long-term success. "What's In It For Me" (WIIFM) is a question that every person wants to be answered, and if you can provide them with what they're looking for, you'll have a happy and successful customer base. Think about your product or service from the
7 B2B Social Media Best Practices for Generating Leads
You need to plan and follow B2B social media best practices to see actual results. Social media is a powerful tool for businesses. It can help you reach new customers, connect with your audience, and create a connection with your brand. However, posting random content and hoping for the best is
How to Create Valuable Content
Do you want to be the website that readers feel lucky to find? Create valuable content that makes one's day better just by reading it. In other words, don't write a bunch of fluff. Provide information so useful and interesting they can't wait for the next one. The most successful way to content