Consumers are becoming much less responsive to traditional advertising. As marketers face this challenge, studies point toward a need for a more emotionally-driven strategy, like an event marketing plan. Another study finds that experiential events have a short-term impact but
How to Streamline Your B2B Buying Process
Understanding the B2B buying process is important not only for lead generation and customer acquisition but also for maintaining long-term relationships. As the process is different from the B2C buying process, B2B buying behavior also differs dramatically from that of consumers. Discerning the
The Most Effective Lead Prospecting Tactics
Lead prospecting is the fuel to power your sales engine. A steady flow of promising prospects upholds your pipeline and keeps you moving forward in sales. To drive success, you need carefully crafted approaches that uncover fresh opportunities quickly and effectively. Different strategies may
How to Develop an Accurate B2B Buyer Persona that Converts
Creating a B2B buyer persona is essential for your marketing strategy. It allows companies to gain insights into their target customer's buying behavior, preferences, and motivations, enabling them to tailor their campaigns to serve their customer base better. Certainly, digital technologies and
Presales VS Sales: Understanding the Differences and Importance
You might have come across the phrase "sales vs. presales" and wondered what the difference is. Don't they both do the same thing? Do they have different goals and roles? It's no secret that refining the sales sequence is essential to a company's success. But what is less known is that presales -
Pipeline Marketing in the B2B World
Success in sales requires an up-to-date understanding of leads and their status. A good system should allow you to prioritize prospects according to potential value or conversion likelihood, as well as track the progress and performance of your team for accurate forecasts. There should be no
A Step-by-Step Guide to Qualifying Leads
Companies always look for effective ways to counterbalance the natural customer attrition rate. However, customer acquisition is arduous and time-consuming. Companies mostly rely on prospecting initiatives like cold calling to fill the gap left by lost customers. What's more, determining which
How to Increase Conversions with Behavioral Retargeting
The past few years have seen a profound transformation within the advertising industry due to advances in social media networks, mobile device applications, and customer behavior tracking. Companies like Facebook and Google have unprecedented access to vast amounts of personal information on
Customer Loyalty in B2B: Programs and Strategies
It takes a lot to gain a customer's loyalty and even more to keep it. Establishing customer loyalty in B2B is more challenging because of the complexity of the buying process. Tech giants have cultivated an incredibly loyal customer base whose enthusiasm and commitment have helped to shape the
Improve Your Content Writing Skills Today
Do you want to write better? It is on you to brush up on your content writing skills. Content writing is one of the most valuable communication skills in today's digital world. And though some argue that writers are "born," recent studies suggest that skills are 30% genetics and 70% learned. So,
How to Develop a Winning B2B Go-To-Market Strategy
Whatever type of business you do, your business will always struggle without a solid B2B go-to-market strategy. It is a key element for planning and launching marketing activities so that you can target, reach, and convert leads into profitable customers. As a marketer, you are likely always
The Power of Storytelling in Marketing: What It Is and How to Make It Work for Your Brand
From bedtime stories as children to commitments that shape our lives, storytelling is integral in passing experience and information. Through narratives of triumphs, hardships, and common life events, we can better relate with each other, giving products or brands a chance to achieve significance
Create a B2B Webinar Strategy that Converts High-Value Leads
B2B marketing and sales executives have identified webinars as the top choice for finding high-quality leads. With 73% of leaders agreeing, not employing a B2B webinar strategy in your marketing is leaving money on the table. A successful webinar campaign can be the key to unlocking new leads
Benefits of Organic Traffic: Tips to Increase Your Rankings
The benefits of organic traffic are the holy grail of digital marketing. They come from a highly targeted and cost-effective source of traffic. Organic search listings are highly valued for their perceived 'editorial integrity.' A study substantiates this finding, with
The Better Alternative to Traditional Marketing Funnel
The traditional marketing funnel was first developed by Elias St. Elmo Lewis in 1898. It is based on the idea that marketing should be a cycle of attraction, conversion, and retention. The funnel analysis focuses on just one stage of the process at a time. However, marketing has evolved
Data-Driven Sales Enablement: 10 Must-Haves for Today’s Modern Seller
Today's modern seller needs access to data and analytics. No longer is it good enough to just amass your sales team with product information and demos. You must arm them with data-driven sales enablement. All sales support resources must coalesce into an adaptive and progressive supply
Relevant Content: Matching Your Content with Search Intent
You're a content marketer who wants to beat the game of providing the most relevant content. Why? Because you want this: No content operations trick will ever work as effectively as content relevance. It mediates a long-term relationship with customers founded on trust and value. Let us
How to Build Loyal Customers: Insights from the Pros
One of the key strengths of successful marketers is knowing how to build loyal customers. It is crucial in driving repeat sales, increasing customer lifetime value, and creating brand advocates. A study by Marketing Metrics shows that the likelihood of closing a sale to an existing
Multilingual Content Marketing: Definition, Benefits, Strategy
Growing companies are looking to expand their businesses worldwide. But they will have a problem if their content is in one language while their target market speaks in another. Hence the need for a multilingual content marketing strategy. Multilingual content marketing is the process of
Leveraging Conversational Marketing Social Media
What if I tell you that the secret to selling more products and services hides behind conversational marketing social media? Conversational marketing is a great way to connect with customers and create a personal connection. It can help you build relationships with customers, resulting in more
What are the Goals of a B2B Website and How to Achieve Them?
The goals of a B2B website go beyond just providing an online marketplace. They should focus on creating a positive customer experience, establishing trust between buyers and sellers, and simplifying the process of managing orders. Research conducted in recent years has examined the role of
How to Write an Effective Nurture Email Sequence
Email marketing is one of the most efficient methods to convert leads into customers. Of course, sending out a blast email to their list isn't enough. That's why you must know how to write an effective nurture email sequence that converts. Your marketing efforts shouldn't be random. It should be
What is a Customer Timeline, and Why Is It Essential for Your Business?
A customer timeline is a powerful way to keep track of your customers' activity and engagement with your business across all channels. It allows you to see their interactions with you, when they are most active, and what kind of content they respond to best. It's important to know
How to Turn Website Visitors into Sales
You've worked hard to get people to your website, but somehow they're not buying what you're selling. If only you know how to turn website visitors into sales. It's incredibly frustrating when you put so much effort into attracting visitors, only to have them leave without taking any
How to Create an Effective Account-Based Marketing Funnel
Using an account-based marketing funnel is gaining traction for businesses to hone into highly qualified prospects. Digital marketing and analytics have revolutionized the ability of marketers to reach a wide range of customers. However, this has also highlighted that not all leads
The 6 Winning B2B Customer Retention Strategies
Why should you prioritize your B2B customer retention game plan? Customer dissatisfaction can seriously hurt an organization's overall success. It shrinks the customer base, increases reliance on new or volatile customers, and damages the company's reputation over time. When customers
How To Find Brand Ambassadors Perfect for Your Business
Do you know how to find brand ambassadors? Do you know how to work with them? Finding the right people to work with your brand is very consequential. There is no allowing a middle ground between success and failure. You want passionate, influential people who will fit your company culture
Upper Funnel Marketing Strategy: How to Attract More Quality Leads
You may be attracting pools of prospects, but you won't get far if they're not the right ones. The goal at the top of the funnel is to draw as many prospects in, but not just any prospect. They must be high-quality — those with a high potential to convert. So you must optimize your upper funnel
B2B Marketing Automation: How To Generate Qualified Leads
How does B2B marketing automation help in lead generation? Fact 1: There is no magic trick to "automatically" turn leads into customers. Fact 2: There are ways to automate processes leading to optimized lead generation and shorter sales cycles. Automation helps businesses track data and
How to Make Your Partnership Marketing Effective
In today's economy, surviving on your own is not easy. Even the largest, most successful companies form partnerships with other businesses to expand their reach and increase profits. But before you can form a strategic collaboration, you need to understand what makes partnership marketing
Marketing Basics: The Essentials You Must Know
Marketing is gaining profit by exchanging products or services for money. It's an essential function in any business and can be broken down into a few basic steps. That's marketing basics. To guarantee a successful marketing campaign, you must understand these steps and how they work together.
Revenue Operations: Best Practices From the Experts
Revenue Operations is an essential function within any company. It is responsible for forecasting and achieving revenue targets, as well as maximizing the efficiency and effectiveness of sales and marketing operations. This article will discuss how RevOps can help your business achieve its
B2B Social Selling Tools and Tips
B2B sales professionals have long known that personal relationships are key to closing deals. This has meant face-to-face meetings and phone calls in the past, but in today's digital age, there is a new kind of selling: B2B social selling. It provides the opportunity to build strong personal
The Power of Branding
Every consumer, including you, has experienced the power of branding. It's the gut feeling you get when you see a certain product or hear a company's name. Your company's brand is everything you represent—from the products and services you sell to your core values, mission, and culture. In
Virtual Marketing: Definition, Benefits, Types, and Strategies
Understanding the dynamics of virtual marketing. During the COVID-19 outbreak, many businesses have been forced to change their operational strategies. One of the most significant changes has been the switch to remote work. While this has had some challenges, it's also opened up new
Overcoming the Biggest Sales Funnel Challenges
Are you struggling to get people through your sales funnel? Or have you managed to get them in, but they're not converting? If you're facing any of these sales funnel challenges, then this post is for you. Sales funnel management is among the most important aspects of any B2B business, yet they
An Account-Based Experience that Wows Customers
Why account-based experience? Because a new study by Epsilon reveals that brands that cater to personalized experiences are more likely to capture customer attention, with an astounding 80% of consumers making purchases. But it's not just a preference. Research from McKinsey also shows that
How to Raise Brand Recognition for Your Business
Brand recognition is one of the most critical aspects of marketing. In a study, 85% of respondents said they prefer buying from familiar brands, and 69% find peace in the familiar. Customers feel a sense of comfort and trust when they see a familiar brand. They are confident in the quality of the
Pragmatic Marketing: Definition and Framework
If you want outcomes, you need pragmatic marketing. Most marketing strategies are either too aggressive or not aggressive enough, resulting in a system that is not effective. Many marketers don't realize that there is a Goldilocks zone in marketing aggression - not too little or too much, just
Setting and Achieving Realistic Business Development Goals
Setting business development goals gives you a clear target to aim for, and the satisfaction of achieving them can provide a much-needed boost when times are tough. But you need to make your goals achievable. Unrealistic goals can set you up for setbacks and ultimately lead to