Corporate marketing is a philosophy that focuses on customers, stakeholders, society, and ethical responsibility. It's embraced throughout an organization and becomes a part of its culture. A corporate marketing strategy centers on a cohesive narrative that ties together all aspects of a
Multicultural Marketing: Maximizing Growth Beyond Borders
Multicultural marketing is no longer just an option. By 2045, the United States is projected to become a majority-minority nation. That means over half its population will belong to non-white racial and ethnic groups. This inevitable shift in demographics calls for businesses to reevaluate their
Affinity Marketing: Strategies for Leveraging It
Isn't it amazing how our interests, preferences, or purchasing decisions can be influenced by the people and brands we trust the most? It's a marketing strategy known as affinity marketing. Affinity marketing leverages existing relationships between customers and well-respected organizations or
How to Re-Energize Your B2B Trade Show Marketing
Trade show marketing is great for capturing leads but is a considerable investment. Not only do you have to pay for your booth, but you also have to factor in travel and accommodation costs for your team. And if you're not careful, you can easily waste hours talking to people who aren't
Benefits of Relationship Marketing
Do you wonder why some businesses have an endless stream of customers while others constantly struggle to keep the lights on? The difference often comes down to whether or not they capitalize on the benefits of relationship marketing. Relationship marketing emphasizes creating and maintaining an
Create the Perfect Event Marketing Plan in 10 Foolproof Steps
Consumers are becoming much less responsive to traditional advertising. As marketers face this challenge, studies point toward a need for a more emotionally-driven strategy, like an event marketing plan. Another study finds that experiential events have a short-term impact but
How to Increase Conversions with Behavioral Retargeting
The past few years have seen a profound transformation within the advertising industry due to advances in social media networks, mobile device applications, and customer behavior tracking. Companies like Facebook and Google have unprecedented access to vast amounts of personal information on
How to Build Loyal Customers: Insights from the Pros
One of the key strengths of successful marketers is knowing how to build loyal customers. It is crucial in driving repeat sales, increasing customer lifetime value, and creating brand advocates. A study by Marketing Metrics shows that the likelihood of closing a sale to an existing
How to Make Your Partnership Marketing Effective
In today's economy, surviving on your own is not easy. Even the largest, most successful companies form partnerships with other businesses to expand their reach and increase profits. But before you can form a strategic collaboration, you need to understand what makes partnership marketing
Marketing Basics: The Essentials You Must Know
Marketing is gaining profit by exchanging products or services for money. It's an essential function in any business and can be broken down into a few basic steps. That's marketing basics. To guarantee a successful marketing campaign, you must understand these steps and how they work together.
Revenue Operations: Best Practices From the Experts
Revenue operations are an essential function of any company. It is responsible for forecasting and achieving revenue targets, as well as maximizing the efficiency and effectiveness of sales and marketing operations. This article will discuss how RevOps can help your business achieve its
Virtual Marketing: Definition, Benefits, Types, and Strategies
Understanding the dynamics of virtual marketing. During the COVID-19 outbreak, many businesses have been forced to change their operational strategies. One of the most significant changes has been the switch to remote work. While this has had some challenges, it's also opened up new
Pragmatic Marketing: Definition and Framework
If you want outcomes, you need pragmatic marketing. Most marketing strategies are either too aggressive or not aggressive enough, resulting in a system that is not effective. Many marketers don't realize that there is a Goldilocks zone in marketing aggression - not too little or too much, just
Setting and Achieving Realistic Business Development Goals
Setting business development goals gives you a clear target to aim for, and the satisfaction of achieving them can provide a much-needed boost when times are tough. But you need to make your goals achievable. Unrealistic goals can set you up for setbacks and ultimately lead to
A Strategic Approach to Product-Led Marketing
The best products don't always make it to the top. Many times, great products fail, and companies have to return to the drawing board because of a lack of strategic marketing. Time and again, the magic is in a product-led marketing strategy that covers all the bases. This read provides a detailed
How to Develop Creative Concepts in Marketing
Coming up with a new and innovative concept is necessary for creating inspired and meaningful campaigns. Without thoroughgoing creative concepts in marketing, your efforts will likely fall flat. Creative thinking is the ability to see things from a different perspective and find ingenious
A Cause Marketing Strategy That Will Make a Difference
Most people think any cause marketing strategy is only for charities and nonprofits. But that's not true! Cause marketing can be used by any business, large or small, to create a positive impact in the world. Being socially responsible is essential to today's consumers, so businesses need to get
Purpose-Driven Marketing: Branding, Strategy, and Campaigns
Your purpose is what gives life to marketing. It is the starting point, the North Star, that guides all your decisions. Purpose-driven marketing will inspire customers to buy into your vision. When you're clear on your purpose, your customer marketing will be more calculated and effective. You'll
One to One Marketing: All You Need to Know
Imagine being able to tailor your products or services to fit each customer's needs, like a bespoke suit made to perfection. This is the essence of one-to-one marketing. It's not just about selling a product or service. It's about building a relationship that gets smarter with every interaction.
Environmental Marketing: Strategies for a Greener Brand Image
With the growing public concern about climate change and other environmental issues, environmental marketing is becoming increasingly relevant for businesses and organizations. In fact, the global green technology and sustainability market is forecast to grow to approximately 35.5 billion U.S.
The Basics of Reactive Marketing Strategy
A reactive marketing strategy can help businesses react quickly to changes in the market and consumer behavior. Business success is reliant on a well-defined marketing strategy. An excellent strategy is a mix of different marketing tactics (such as digital advertising, proximity marketing,
Marketing OKRs: How to Set and Achieve Marketing Goals
Marketing OKRs stands for Objectives and Key Results. OKRs are an effective way to set, track, and accomplish your marketing goals. The strategy of identifying and working towards OKRs is one of the best ways to ensure you and your marketing team meet your objectives. It can be daunting at first
A Roadmap to Success: 10 Steps for Enterprise Marketing
Enterprise marketing is not your typical marketing strategy. It requires seamless coordination from all groups within an organization. For large-scale marketing programs like this, a company needs consistency through every customer interaction and piece of content. So, how does a company go about
How Your Business Can Improve With Better Marketing Management
Marketing is the word of the day. It can really make or break your business, and poor marketing accounts for around 14% of all business failures. Luckily, with the right team and the right tools at your disposal, marketing can be the reason for your business's success! Let's talk about the
Database Marketing: The Cutting Edge of Marketing Strategies
According to 90% of leading marketers, personalization is a significant contributor to the profitability of your business. But there's more to personalization than just marketing to customers based on their purchase history. Imagine if someone bought toys for
Field Marketing: The Art of Connecting with Customers in Person
Field marketing is a unique form of marketing that allows businesses to connect with customers in person. It can be a great way to create connections and build relationships with potential and current customers. Field marketing involves going out into the field and meeting customers face-to-face.