Creating a B2B Ideal Customer Profile is the first step in understanding your target market. Without knowing your ideal customer, it's impossible to know where to allocate your marketing resources or what type of content is relatable to them. Your sales and marketing teams could be targeting the
Pipeline Marketing in the B2B World
Success in sales requires an up-to-date understanding of leads and their status. A good system should allow you to prioritize prospects according to potential value or conversi on likelihood, as well as track the progress and performance of your team for accurate forecasts. There should be no
A Step-by-Step Guide to Qualifying Leads
Companies always look for effective ways to counterbalance the natural customer attrition rate. However, customer acquisition is arduous and time-consuming. Companies mostly rely on prospecting initiatives like cold calling to fill the gap left by lost customers. What's more, determining which
Improve Your Content Writing Skills Today
Do you want to write better? It is on you to brush up on your content writing skills. Content writing is one of the most valuable communication skills in today's digital world. And though some argue that writers are "born," recent studies suggest that skills are 30% genetics and 70% learned. So,
Benefits of Organic Traffic: Tips to Increase Your Rankings
The benefits of organic traffic are the holy grail of digital marketing. They come from a highly targeted and cost-effective source of traffic. Organic search listings are highly valued for their perceived 'editorial integrity.' A study substantiates this finding, with
The Better Alternative to Traditional Marketing Funnel
The traditional marketing funnel was first developed by Elias St. Elmo Lewis in 1898. It is based on the idea that marketing should be a cycle of attraction, conversion, and retention. The funnel analysis focuses on just one stage of the process at a time. However, marketing has evolved
Data-Driven Sales Enablement: 10 Must-Haves for Today’s Modern Seller
Today's modern seller needs access to data and analytics. No longer is it good enough to just amass your sales team with product information and demos. You must arm them with data-driven sales enablement. All sales support resources must coalesce into an adaptive and progressive supply
How to Build Loyal Customers: Insights from the Pros
One of the key strengths of successful marketers is knowing how to build loyal customers. It is crucial in driving repeat sales, increasing customer lifetime value, and creating brand advocates. A study shows that the likelihood of closing a sale to an existing customer is up to 70%,