The B2B customer journey is one of the best tools you can use to understand your customers. A good customer journey map will help you understand your customers and the thought processes they face when buying your product, from pain points and bottlenecks where they leave to good interactions and
Media Planning and Buying Explained (2023)
Facebook, Twitter, Instagram, Pinterest, LinkedIn, and the list of the different digital media channels goes on and on. As media continues to grow, it can be hard to keep up. A busy brand doesn't have the time for that. Understandable. Wouldn't it be nice to have someone to help you create a
Content Development Cycle: From Conception to Publication
Content development is both an art and a science. It requires content creators to understand their target audience, know how they consume content, and create content that serves them best. The content developer must also know when to publish content based on search engine optimization factors and
User Acquisition: A Comprehensive Guide to Growing Your Business
User acquisition is vital to the process of building your business. You need new users to install your app, create an eCommerce account, start a free trial of your SaaS product, or play their first game. In essence, this type of customer acquisition refers to a process that becomes a key
A Roadmap to Success: 10 Steps for Enterprise Marketing
Enterprise marketing is not your typical marketing strategy. It requires seamless coordination from all groups within an organization. For large-scale marketing programs like this, a company needs consistency through every customer interaction and piece of content. So, how does a company go about
What You Need To Know About Brand Advocacy
Brand advocacy is one of the most popular, effective marketing strategies today. This marketing concept boosts brand awareness through word-of-mouth advertising. Companies are constantly innovating new ways to engage employees, customers, business partners, and influencers to spread the good news
Social Media Tactics: A Guide to Increase Engagement & Brand Awareness
Social media tactics are a great way to reach the billions of people worldwide who log on to various social media platforms each day. These platforms allow users from all over the world to connect and share stories, make new friends, and find new interests. What does that mean for you as a
Purchase Intent – Every Marketer’s Secret Weapon
Purchase Intent or buyer's intent is a total game-changer when marketing your product or service. Imagine having the advantage of targeting customers you know are ready to buy. Marketing managers leverage consumer purchase intentions to predict future sales and tailor their efforts for
The Fundamentals of User Engagement: A Beginner’s Guide
User engagement is the process of customers interacting with one's brand. How a customer interacts with one's website and application will determine the success of their business. Metrics like how many sales one achieves and the number of positive reviews they receive help business owners
SaaS Content Marketing: The Best Strategies and Platforms for Success
SaaS content marketing is an effective way to increase leads and sales for your business. The reason is that it allows you to establish trust through education. People are more likely to buy after receiving education about a product or service. Content marketing provides an opportunity for you to
How to Create a Profitable B2B Influencer Marketing Program
Are influencers really worth their salt? How are the relationships between brands and influencers evolving over time? B2B influencer marketing is often effective because consumers trust influential figures and believe they speak from experience. With more and more businesses investing in
Brand Development: A Comprehensive Guide
Brand development is the core of many business operations. Separate from company recognition, brand development is one of the primary factors customers consider before buying products. What Is Brand Development With Example? Brand development is the process of making a brand and establishing
Full Funnel Marketing Strategy for Lead Generation
You need a full-funnel marketing strategy for a successful lead-generation campaign. This approach focuses on each step of the sales funnel, from awareness to retention. By taking a holistic view of your marketing efforts, you can develop a more impactful strategy that meets your
Internet Branding: What Is It, Why Do I Need One?
Being a business owner comes with an array of unique challenges. For the new business owner, building your online brand is one of the biggest and most important tasks you must face. In this article, we’re going to discuss what internet branding is, why you need one, and how you can build a
Digital Marketing Audit: An Essential Guide for Auditing Your Strategy
A marketing audit is a tool with predictive potential. It has the power to identify what's working in your strategy - both now and in the future. This dynamic measure can help your business ensure that its strategies are in sync with its goals. Staying aware of the internal and external
Advocacy Advertising: The Best Way to Reach Your Customers
In recent years, we've seen a shift in how corporations market their brands. Increasingly, companies are using advocacy advertising to raise awareness about certain causes. Advocacy advertising is an incredible way to connect with your customers and build credibility. Through
Social Media Content Creation: Tips and Tricks for Effective Posting
Social media content creation may feel like one of those dreaded tasks that never go away. After all, sharing unique content daily (or sometimes more often) is challenging, even for the best creators. However, today's business owners are almost required to have a social media presence online if
What is Conversational Advertising and Why Should You Care?
Conversational advertising is a powerful tool in modern marketing that enhances the user experience and helps brands get more sales conversions online. Learn how to incorporate conversational marketing online by using the tools and techniques of the most advanced technological enterprises. And
Brand Messaging: What You Say and How You Market It
Brand messaging is vital for any entrepreneur looking to succeed. Without a good brand messaging framework, it will take longer for your company to reach its goals. Brand messaging strategy is the thing that covers how a company positions itself. It can include many elements that work together to
Digital Content Strategy: How to Make the Most of Your Website’s Assets
Do you want to increase your online reach to help grow your business? Consider how an excellent digital content strategy can help. A digital content strategy includes a look at the audience and offers for a business. It also consists of the right content types and platforms to use to promote that
Content Amplification: How to Maximize Your Content’s Reach
Content amplification means you take your content and make it louder, so to speak. It's the practice of taking your best content and sharing it with as many people as possible. It's not too easy to get your content seen by "your" people. So, you need great amplified content to generate the
Demand Generation Marketing: Best Practices
Demand generation marketing is the backbone of any business, no matter what industry you’re in. Without a good, solid demand generation strategy in place, your company, your business, and your brand will not thrive. In fact, poor demand gen strategies can hurt your business and cause it to crumble
What is the Impact of Social Media on Business
The impact of social media on business is undeniable. Many believe that social media has a 100% higher lead-generation rate than outbound marketing. Not only that, but customers who are reached through social media are more likely to buy something than those reached through other
The Complete Guide to the Customer Acquisition Funnel
In the past few years, the cost to acquire new customers has risen by about 60%. Marketing is more expensive, customers aren't as trustworthy as modern brands, and sometimes it makes you feel like you should give up. Don't give up (as tempting as it may be). Instead, you need to get smart and
How Your Business Can Improve With Better Marketing Management
Marketing is the word of the day. It can really make or break your business, and poor marketing accounts for around 14% of all business failures. Luckily, with the right team and the right tools at your disposal, marketing can be the reason for your business's success! Let's talk about the
The Ultimate Guide to Brand Management: How and Why it Matters
Did you know that it takes up to 7 impressions for people to start recalling and remembering a brand? The guys that are responsible for knowing these stats are your brand managers. These are the people who truly make a business, a brand. They're the ones who know that over 89% of
Database Marketing: The Cutting Edge of Marketing Strategies
According to 90% of leading marketers, personalization is a significant contributor to the profitability of your business. But there's more to personalization than just marketing to customers based on their purchase history. Imagine if someone bought toys for
B2B Growth Marketing: Driving Growth with Innovative Strategies
What do you know of B2B growth marketing campaigns? Marketing is arguably the most important business expense. It is creating value by producing and distributing products or services. Without a good marketing strategy, growing your market and profit can be difficult. In fact, businesses
Digital PR Strategy: How to Win at Search Engine Optimization
A digital PR strategy is a systematic approach to digital PR that helps in building brand awareness of your business through digital channels. The goal of a digital PR strategy is to increase visibility, drive traffic, and generate leads for your business. The world of digital PR is always
Field Marketing: The Art of Connecting with Customers in Person
Field marketing is a unique form of marketing that allows businesses to connect with customers in person. It can be a great way to create connections and build relationships with potential and current customers. Field marketing involves going out into the field and meeting customers face-to-face.
The State of B2B Digital Marketing: What Works, What Doesn’t
The b2b digital marketing landscape is always changing. What works today may not work tomorrow. That's why it's important to stay up-to-date on the latest trends and marketing strategies. In this blog post, we will discuss some of the most effective b2b digital marketing roadmap components and some
Paid Media Strategy: A Definitive Guide
The world has become driven by apps, and people spend hours a day scrolling through their feed. The shift to B2B digital marketing has lead companies to invest billions of dollars every year into paid media campaigns. Effective marketing helps to build brand awareness, increase sales and engage with
Thought Leadership Marketing: How to Stand Out in a Crowded Market
Thought leadership marketing is one of the most effective ways to stand out in a crowded market. When you are able to establish yourself as an expert in your field, you will be able to attract more customers and increase your revenue. This blog post will discuss what thought leadership marketing is