Content Marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. This category examines how to leverage various forms of content to engage B2B audiences, enhance brand presence, and drive business growth through storytelling, SEO, and multimedia strategies.
The B2B buying process is the series of steps businesses take when evaluating, selecting, and purchasing products or services from other companies. It has evolved as decision-makers rely on extensive research, stakeholder input, and data-driven insights to make informed purchasing choices. Unlike B2C transactions, B2B purchases involve longer sales cycles, multiple decision-makers, and a greater…
Informational advertising focuses on educating consumers about complex products or services, providing them with the data they need to make an informed decision. Not only do informative elements help build trust and credibility for a brand, but they also empower consumers to choose products that suit their needs and preferences best. In this post, you’ll…
Instagram is among the most favored social media platforms, with around 1.2 billion users in 2022. If you can leverage Instagram for B2B marketing, you’ll find the perfect visual platform to present your products and services. According to TrackMaven’s research, Instagram fosters the highest number of interactions per follower among the major social networks for…
Do you want to be the website that readers feel lucky to find? Create valuable content that makes one’s day better just by reading it. In other words, don’t write a bunch of fluff. Provide information so useful and interesting that they can’t wait for the next one. The most successful way to content creation…
What constitutes an effective B2B sales strategy? Yes, that’s a great question and one you must have an answer to. As technology rapidly advances, so do the tactics and strategies needed for successful sales in a B2B context. Every business is unique, with its products, services, target market, and objectives. Depending on the company, what works…
Creating a B2B Ideal Customer Profile is the first step in understanding your target market. Without knowing your ideal customer, it’s impossible to know where to allocate your marketing resources or what type of content is relatable to them. Your sales and marketing teams could be targeting the wrong people entirely and not even know…
Success in sales requires an up-to-date understanding of leads and their status. A good system should allow you to prioritize prospects according to potential value or conversi on likelihood, as well as track the progress and performance of your team for accurate forecasts. There should be no missing out on opportunities. With effective pipeline marketing,…
Companies always look for effective ways to counterbalance the natural customer attrition rate. However, customer acquisition is arduous and time-consuming. Companies mostly rely on prospecting initiatives like cold calling to fill the gap left by lost customers. What’s more, determining which sales prospects to contact is a complex job. Sales teams lack the resources and…