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Digital Marketing Articles

Explore digital marketing articles focusing on the B2B landscape, featuring strategies and insights across SEO, PPC, email marketing, social media, and more. This collection offers actionable tips and thorough analysis designed to enhance your digital marketing efforts and achieve measurable business results.

Engagement Marketing: How to Create Experiences That Keep People Coming Back

Ron Sela / Last updated: May 28, 2025

You know that person at every dinner party who dominates every conversation. They interrupt, they one-up every story, and somehow make everything about themselves. Everyone nods politely, but the moment they leave for the bathroom, the entire table exhales in relief. Your marketing might be that

B2B Demand Generation: Strategies to Fill Your Sales Pipeline

Ron Sela / Last updated: May 26, 2025

Walk through any marketing conference, flip through any industry publication, or sit in on any strategy meeting, and you'll hear the same refrain. "We need more demand generation." It's spoken with the reverence of a prayer and the urgency of a 911 call. However, the companies that actually

Startup Content Marketing: Build Buzz Before You Have a Budget

Ron Sela / Last updated: May 16, 2025

What is startup content marketing? Startup content marketing is the strategic creation and distribution of valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action. It doesn't mean sporadically publishing

B2B Content Marketing Trends: Stay Ahead of What’s Next

Ron Sela / Last updated: May 14, 2025

Business-to-Business (B2B) content marketing is the strategic creation and distribution of valuable, relevant, and consistent content. Its purpose is to attract and retain a clearly defined business audience. Ultimately, it aims to drive profitable customer action. It’s not about fluff or

Behavioral Retargeting: Re-Engage the Right People at the Right Time

Ron Sela / Last updated: May 12, 2025

Behavioral retargeting is a digital marketing strategy where online advertising is targeted to consumers based on their previous internet actions, specifically website visits or engagement with a brand online.  Instead of casting a wide, generic net, this targeting method allows advertisers

Branded Video Content: How to Tell Stories That Stick

Ron Sela / Last updated: May 9, 2025

Let's be honest—branded video content gets thrown around like the latest marketing must-have. And sometimes that's exactly what it is: another expensive tactic with questionable returns. But when done right, it delivers something more valuable than product promotion. Effective branded video

How to Find Brand Ambassadors: A No-Nonsense Guide

Ron Sela / Last updated: May 7, 2025

The quest to find brand ambassadors often sends marketers down a rabbit hole of chasing follower counts and fleeting trends. The pressure to show quick wins and big numbers can make it tempting to equate influence with audience size. But here’s the thing, reach doesn’t always equal resonance. And

Marketing Basics: What Every Brand Needs to Know First

Ron Sela / Last updated: May 5, 2025

Marketing basics start with understanding that it isn't just about flashy ads or clever taglines. At its core, marketing is the entire process of identifying customer needs, creating products or services to meet those needs, and then effectively communicating their value to build profitable

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