Revenue operations are an essential function of any company. It is responsible for forecasting and achieving revenue targets, as well as maximizing the efficiency and effectiveness of sales and marketing operations. This article will discuss how RevOps can help your business achieve its bottom-line goals. We will highlight the three major components that comprise RevOps…
Are you struggling to get people through your sales funnel? Or have you managed to get them in, but they’re not converting? If you’re facing any of these sales funnel challenges, then this post is for you. Sales funnel management is among the most important aspects of any B2B business, yet they are often one…
Setting business development goals gives you a clear target to aim for, and the satisfaction of achieving them can provide a much-needed boost when times are tough. But you need to make your goals achievable. Unrealistic goals can set you up for setbacks and ultimately lead to demotivation. This blog post is about setting practical…
Are you happy with the number of leads your business is generating? Perhaps not; that’s why you’re reading this. You want to see how conversion rate optimization can help you finally convert your website visitors into leads and customers. Here is how it works, starting with the basics. Key Takeaways What is Conversion Rate Optimization?…
Most people think any cause marketing strategy is only for charities and nonprofits. But that’s not true! Cause marketing can be used by any business, large or small, to create a positive impact in the world. Being socially responsible is essential to today’s consumers, so businesses need to get on board. Cause marketing is a…
Too often, businesses struggle to create sales and marketing alignment. These two departments work at cross-purposes instead of in tandem. They tend to battle for control over leads and customers. It can be frustrating when sales and marketing teams are out of sync. Marketing spends a lot of time in content operations that the sales…
These days, it is digital marketing that rules the roost. With the rise of the internet, marketing has taken on many different forms. Hence, in place of traditional marketing methods, SEO, social media marketing, and content marketing have taken over. However, even though online digital marketing has become the norm, offline digital marketing should not…
A reactive marketing strategy can help businesses react quickly to changes in the market and consumer behavior. Business success is reliant on a well-defined marketing strategy. An excellent strategy is a mix of different marketing tactics (such as digital advertising, proximity marketing, social media marketing, and proactive approach) that work together to achieve common business…