ABM strategy treats a single, high-value account as its own market. It is essentially the decision to prioritize depth over breadth, focusing intensely on a select group of high-value accounts rather than casting a wide net across thousands of prospects. Here's what makes ABM different:
An Account-Based Experience that Wows Customers
Account-based experience (ABX) is a strategy that builds on account-based marketing (ABM) by focusing on a holistic, personalized experience for high-value accounts throughout their entire journey. Unlike ABM, which often targets accounts during the sales cycle, ABX ensures every touchpoint—from
What Is Target Account Selling? A Quick Guide
Target account selling is a focused approach that aligns sales and marketing efforts around a select group of high-value accounts through account-based marketing. Instead of casting a wide net, this method concentrates resources on organizations with the highest potential to convert and generate
How to Create an Effective Account-Based Marketing Funnel
An account-based marketing funnel is a tool that treats individual prospects or customer accounts as markets of their own. It focuses on targeting and engaging specific high-value accounts, rather than casting a wide net to a broader audience. As a result, it creates alignment between sales,
ABM Content Development: A Guide for Content Marketing Teams
ABM content addresses the marketing problem of efficiently reaching and engaging high-value, often complex, B2B accounts. This strategy is particularly effective for inbound marketing, which aims to attract customers by creating tailored content and experiences. An effective marketing team knows
The Four Major ABM Metrics You Must Track
Tracking ABM metrics provides actionable insights into the effectiveness of your targeted marketing efforts. It allows you to gauge the engagement levels of key accounts, assess the progress of account-based campaigns, and measure the direct impact on revenue. When you monitor