B2B Marketing Techniques

Most approaches to PR for startups miss the mark. They obsess over the launch, the buzz-and-dust cycle of media hype, and the vanity metric of "getting press." This is a misunderstanding of the role of public relations in B2B growth. For seasoned B2B leaders, public relations is a lever for

We've fallen into the trap of mistaking motion for progress in marketing optimization. We celebrate a 5% lift on a landing page A/B test or a fractional decrease in cost-per-click, like we’ve cracked the code. This isn’t the code. This is just tuning the engine. True optimization is about

Why one-to-one marketing works. The problem with most marketing isn't that it's bad; it's that it's generic. And generic is the enemy of effective. Every day, your prospects are drowning in a sea of "Dear [First Name]" emails and cookie-cutter LinkedIn messages. They've developed an

You know that person at every dinner party who dominates every conversation. They interrupt, they one-up every story, and somehow make everything about themselves. Everyone nods politely, but the moment they leave for the bathroom, the entire table exhales in relief. Your marketing might be that

Behavioral retargeting is a digital marketing strategy where online advertising is targeted to consumers based on their previous internet actions, specifically website visits or engagement with a brand online.  Instead of casting a wide, generic net, this targeting method allows advertisers

Marketing basics start with understanding that it isn't just about flashy ads or clever taglines. At its core, marketing is the entire process of identifying customer needs, creating products or services to meet those needs, and then effectively communicating their value to build profitable

Customer marketing is a strategy focused on engaging and growing your existing customer base. It helps strengthen relationships, increase loyalty, and turn satisfied customers into brand advocates. Effective customer marketing relies on a mix of skills: (1) Knowing how to segment and target

Visibility is the currency that drives success in the digital landscape. Paid search marketing stands as one of the most powerful and direct methods to reach potential customers at the exact moment they're searching for your products or services. Unlike organic search strategies that take time to