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Digital Marketing Articles

Explore digital marketing articles focusing on the B2B landscape, featuring strategies and insights across SEO, PPC, email marketing, social media, and more. This collection offers actionable tips and thorough analysis designed to enhance your digital marketing efforts and achieve measurable business results.

Upper Funnel Marketing Strategy: How to Attract More Quality Leads

Ron Sela / Last updated: October 21, 2022

You may be attracting pools of prospects, but you won't get far if they're not the right ones. The goal at the top of the funnel is to draw as many prospects in, but not just any prospect. They must be high-quality — those with a high potential to convert. So you must optimize your upper funnel

Revenue Operations: Best Practices From the Experts

Ron Sela / Last updated: October 7, 2022

Revenue operations are an essential function of any company. It is responsible for forecasting and achieving revenue targets, as well as maximizing the efficiency and effectiveness of sales and marketing operations. This article will discuss how RevOps can help your business achieve its

Overcoming the Biggest Sales Funnel Challenges

Ron Sela / Last updated: September 23, 2022

Are you struggling to get people through your sales funnel? Or have you managed to get them in, but they're not converting? If you're facing any of these sales funnel challenges, then this post is for you. Sales funnel management is among the most important aspects of any B2B business, yet they

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