A blog is a highly important part of your website—it has such a massive number of benefits to offer.
You may need to fill it with interesting and unique content, but is it really that tough? After all, you are a part of the industry you are writing about, so you must know a fair amount about it that your target audience does not.
You will have to do market research to help find and identify your target consumer, so all you need to do is use that market research to figure out what your target consumer finds interesting and write about it on your blog.
Finding ideas shouldn’t be difficult if you are part of the industry you are writing about and have sufficient market research. If you do run out of ideas for a while (perhaps your industry or your business hasn’t seen much change or development), then take a look at your competitors’ websites and offer your take on a few of their topics.
It helps you to catch long-tailed keyword searchers
Many larger businesses are missing out on long-tailed keyword searchers because they don’t want to lose their foothold in shorter keywords. After all, they have worked long and hard to fight their way to the top of the Google search engine results for the most competitive keywords.
They have no intention of diluting their keyword profile with long-tailed keywords that only appeal to a small fraction of the online community. You could mop up the rest of their target audience by focusing some of your blog posts on longer-tailed keywords and infrequently asked questions.
It gives you more exposure on the search engines
Your blog will contain numerous posts, and these individual posts will attract attention from the search engines. The fact is that the more content you have, the more content the search engines have to index.
Google may be loaded with millions upon millions of links, but where is the harm in taking up just a little more of their index than your competitors?
More pages and posts means more backlinks
People are going to backlink to pages they find interesting and pages that relate to their own content. The effect of some backlinks on your Google search engine ranking might be mild, but backlinks also provide you with direct traffic from other websites.
A blog can answer questions that your potential customers may have
Want to save money by paying fewer customer support staff?
Do it by answering customer questions with your blog. That way, they can check either your blog or Google to find their answer before resorting to contacting you. Your social media profiles may also be used as FAQ sections to lower your customer service department costs.
Your blog may sell your products without appearing too promotional
The web copy on your website is probably highly promotional—because it has to be.
After all, your website is your online ambassador, so there is no need to be shy. However, you may market your goods more cleverly with your blog. For example, you could tout the benefits of a certain product selling point and explain how important the selling point is. That way, when they see the same selling point on your website, they may be more influenced by it.
A blog may be used to show your company cares
You can use your blog to show that your company cares by writing posts about how to use your products, how to return your products, and how you make it easier for people to repair, maintain, and pay for your products.
A company that cares will give instructions on how to care for the product so that it lasts longer than usual.
You may use your blog to attract more traffic and set them on your sales funnel
Blogs are known for attracting traffic, and now that Google has reintegrated blogs into their regular search engine results instead of separating them into a blog search section, they are now far easier to access.
Well-managed blogs are usually able to trickle a steady stream of traffic your way. If you need content of a highly researched or of an academic nature, you can approach experts in this field. They may help to create content that can attract your target consumer.
You then alter and edit their content so that it winds into the beginning of your sales funnel.
Educate people on your brand principles
The key to branding is principles, which are to a company what values are to people. If people do not know what your brand stands for, then they have no special reason to choose your products or services over the next company. Your mobile marketing, website, and content marketing should educate people on your brand principles.
You may also educate people on your brand principles with your blog. You can highlight your brand principles by mentioning them in blog posts about other subjects. For example, if your cars are the safest, then your blog post about brake systems could mention that they make the car 3% safer than before.
Introduce new products and services
Your content marketing strategy will lay out how you introduce your new products and services, and your blog may play a part in that process. It is yet another point of contact with your potential and current customers.
Help reinforce your online reputation
An online reputation is as elusive and difficult to define as a personal reputation. However, some people consider your online reputation to be directly related to Google.
The idea is that if somebody Googles your business name, they are presented with a series of website links on the first page of the Google search engine results. If most of those links lead to your website, domains you control, and websites about your company, then you have a strong online reputation.
If most of the links lead to positive content about your company, then you have a good online reputation. If they lead to negative content about your company, then your online reputation is pretty bad.
A blog allows you to address issues that would look out of place on your website
There may be a current trend with your product that you simply cannot place on your web copy; perhaps you do not want to directly associate yourself with the idea. However, you may wish to allude to that idea because it may be good for your sales, so you can talk about trends and fashions on your blog.
Gain insights on the search patterns of your customers
Specifically, you can see what customers are searching for on Google and see where they are landing on your blog. Identify search patterns so you may use them to plan your mobile marketing strategy and your content marketing strategy.
See what issues are trending in your industry at the moment
At times, you are going to see some of your blog posts hit a short surge in popularity. This may happen if one of them touches upon something that is currently trending. Your traffic numbers alone will help you identify such pages.
If you have images that are trending, these too will draw people onto your website, so remember to add pictures to your posts and you may see a dramatic turnaround in your traffic numbers.
Learn what people find interesting and apply it to your content marketing strategy
If you are not running a backlink campaign—if you are allowing your users to link naturally and organically to your website—then the number of backlinks may indicate which posts people find most interesting or useful. After all, other webmasters are going to want to link to posts that they feel are useful for their users.
You may push and promote your social media profiles
It is very easy to reciprocally promote your social media profiles and your blog at the same time. However, do not nag or badger people with social media stuff. Remember that they are there to see your blog.
Link up with other websites that your target audience frequents
You may reciprocally link with websites that your target consumers frequent. Google will look favorably upon you for linking up with websites that contain potential customers for the both of you, but you are also more likely to receive direct traffic if the links they include a no-follow tag.
You may update it organically more often than your website
Some websites rarely update because often, there is nothing new worth saying on your website. However, you may make your website more search engine friendly by updating your blog on a regular basis such as once per week, once per fortnight, or once per month.
Your RSS feed and other bookmarks will encourage repeat visitors
One of the more powerful elements of a blog is that it may encourage repeat visitors as they become blog followers, which helps your company build a relationship with them and continue to influence them.
You can promote others in return for them promoting you
If another webmaster wishes to strike a reciprocal promotion deal, then you may offer them promotional content from your blog as well as your social media profiles.