Attraction marketing is a lead generation strategy where you position yourself or your brand as an expert or authority in your field by consistently offering helpful insights, tips, and resources. With the rise of the internet and social media, consumers have more control over the information
Advocacy Advertising: The Best Way to Reach Your Customers
Advocacy advertising is the strategic use of marketing and media efforts to communicate a company's commitment to social, environmental, or political causes. In industries emphasizing corporate social responsibility, like consumer goods, such advertising enhances brand reputation and fosters
Top Strategies for Acquisition Marketing
Acquisition marketing refers to strategies and tactics designed to attract and convert new customers. Digitization has revolutionized customer acquisition marketing for businesses in the past twenty years. This new landscape presents both opportunities and challenges for
Marketing Information Management: A Basic Guide for Modern Businesses
Marketing information management involves turning raw numbers into insights that can boost your marketing plans. It’s how you keep your fingers on the pulse of the marketplace. Without proper marketing information management, you’ll be flushed with inaccurate or outdated data that may lead
7 Steps to Do Better Target Audience Analysis
Target audience analysis is the process of identifying and understanding the specific group of people most likely to be interested in a product, service, or content. You know that you need to target your audience; you're trying, but somehow, it feels like you're just not quite hitting the mark.
What is a Digital Marketing Roadmap and How to Create It?
A digital marketing roadmap is a plan that guides an organization's digital marketing efforts toward its strategic goals. It is a comprehensive, long-term plan outlining the steps and milestones necessary to succeed in the digital field. With a clear roadmap, stakeholders can align
Brand Research: Definition, Types, Benefits, & Approaches
Brand research is the practice of assessing the impact of a brand’s messaging, design, and overall market strategy to determine its effectiveness in meeting business objectives. It enables businesses to pinpoint areas of strength that can be amplified in marketing information management efforts
Presales VS Sales: Understanding the Differences and Importance
You might have come across the phrase “sales vs. presales“ and wondered what the difference is. While both roles aim to win business and serve the client's needs, presales professionals ensure that the solution is technically sound and meets the client's requirements, whereas sales professionals