Screens are saturated with content, and consumers are peppered with messages from all angles. Capturing and retaining attention has become a marketer's greatest challenge and opportunity. Attention marketing stands at the forefront of this battleground. With the average consumer exposed to 6,000
What are the Benefits of Relationship Marketing
Do you wonder why some businesses have an endless stream of customers while others constantly struggle to keep the lights on? The difference often comes down to whether or not they capitalize on the benefits of relationship marketing. Relationship marketing emphasizes creating and maintaining an
How to Create an Effective Account-Based Marketing Funnel
An account-based marketing funnel is a tool that treats individual prospects or customer accounts as markets of their own. It focuses on targeting and engaging specific high-value accounts, rather than casting a wide net to a broader audience. As a result, it creates alignment between sales,
The Complete Guide to the Customer Acquisition Funnel
In the past few years, the cost of acquiring new customers has risen by about 60%. Marketing is more expensive, customers aren't as trustworthy as modern brands, and sometimes, it makes you feel like you should give up. Don't give up (as tempting as it may be). Instead, you need to get smart and
Creative Digital Marketing: 10 Ideas for Creative Success
Creative digital marketing combines the power of creativity with the reach and precision of digital platforms to connect with your audience in a memorable, authentic, and effective way. Most digital marketing gets ignored. People scroll past ads, tune out promotions, and forget most brand
How to Develop Creative Concepts in Marketing
Coming up with a new and innovative concept is necessary for creating inspired and meaningful campaigns. Without thoroughgoing creative concepts in marketing, your efforts will likely fall flat. Creative thinking is the ability to see things from a different perspective and find ingenious
How to Build a Strong Brand Foundation
A brand foundation is the core identity of your brand, representing who you are, what you stand for, and what promise you're making to your customers. It's the base on which you'll construct your company's persona. A well-defined brand foundation fosters customer trust and loyalty by conveying
The Power of Storytelling in Marketing: What It Is and How to Make It Work for Your Brand
From bedtime stories as children to commitments that shape our lives, storytelling is integral in passing experience and information. Through narratives of triumphs, hardships, and common life events, we can better relate with each other, giving products or brands a chance to achieve significance