B2B Marketing Techniques

Attraction marketing is a lead generation strategy where you position yourself or your brand as an expert or authority in your field by consistently offering helpful insights, tips, and resources. With the rise of the internet and social media, consumers have more control over the information

Corporate marketing is a philosophy that focuses on customers, stakeholders, society, and ethical responsibility. It's embraced throughout an organization and becomes a part of its culture. A corporate marketing strategy centers on a cohesive narrative that ties together all aspects of a

Virtual marketing merges technology with creative strategy to produce powerful digital campaigns for business development. We're living in a digital-first world. Businesses use virtual or digital space to connect with customers where they spend the most time: online. This was hastened during

Tech marketing focuses on communicating the value, features, and benefits of tech solutions to specific target audiences, which can include businesses, consumers, or developers. Technology has permeated every aspect of our lives. We see the world persistently advancing from social media and

How does international marketing support economic resilience and expansion and help manage the intertwined global economic landscape? Today's global economy is extensively interdependent among nations, driven by international trade, investment, and technology exchange. It's a complex

According to recent statistics, over 60% of marketers have shifted their strategies to incorporate visual marketing, particularly short-form videos, which have boosted engagement by 22% compared to traditional video posts.  This shift underscores the importance of visuals in capturing

Customer-led marketing turns the spotlight onto the most critical aspect of any business equation: the customer. It champions the voice, preferences, and experiences of the customer, integrating their insights directly into the marketing strategy. This transition from a company-centric to a

Despite having a strong product lineup and a committed customer base, sometimes a company struggles with its marketing efforts. Usually, this is due to limited in-house expertise, particularly in digital advertising, SEO, and data analytics.  As they aim to tap into new demographics and