Content Marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. This category examines how to leverage various forms of content to engage B2B audiences, enhance brand presence, and drive business growth through storytelling, SEO, and multimedia strategies.
An event marketing plan is a framework that outlines how to market an event to the intended audience. Consumers are becoming much less responsive to traditional advertising. As marketers face this challenge, studies point toward a need for a more emotionally driven strategy, like event marketing. Experiential events have a short-term impact but can generate longer-term…
Enterprise marketing is a comprehensive, organization-wide strategy focused on promoting a large business’s products or services. It is not your typical marketing strategy. It requires seamless coordination from all groups within an organization. For large-scale marketing programs like this, a company needs consistency through every customer interaction and piece of content. So, how does a…
Demand generation marketing is the strategic process of creating and nurturing interest in a product or service with the goal of developing a pipeline of qualified leads that can be converted into customers. Poor demand gen strategies can hurt your business and cause it to crumble. This is because demand generation is the pipeline between…
Marketing functions refer to the core activities involved in promoting and delivering products or services to consumers. Just as the backbone supports and connects all elements of the body, marketing involves various functions such as financing, promotion, and selling, making the critical framework for any successful business venture. Marketing connects businesses to their customers, effectively…
Content development is the process of researching, creating, refining, and publishing content aimed at providing value to a target audience. So, content creators must understand their target audience, know how they consume content, and create content that serves them best. The content developer must also know when to publish content based on search engine optimization…
Brand advertising is a long-term marketing strategy focused on building and reinforcing a company’s image, identity, and values in the minds of consumers. It can drive brand loyalty by creating emotional connections and reinforcing brand values. It also contributes to increased sales and market share, as they capture the attention of potential customers and influence…
Attraction marketing is a lead generation strategy where you position yourself or your brand as an expert or authority in your field by consistently offering helpful insights, tips, and resources. With the rise of the internet and social media, consumers have more control over the information they consume. Attraction marketing techniques allow businesses to create compelling content…
Advocacy advertising is the strategic use of marketing and media efforts to communicate a company’s commitment to social, environmental, or political causes. In industries emphasizing corporate social responsibility, like consumer goods, such advertising enhances brand reputation and fosters consumer loyalty by championing causes that resonate with target audiences. During reputational challenges or crises, it also serves…