Content Marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. This category examines how to leverage various forms of content to engage B2B audiences, enhance brand presence, and drive business growth through storytelling, SEO, and multimedia strategies.
Advocacy advertising is the strategic use of marketing and media efforts to communicate a company’s commitment to social, environmental, or political causes. In industries emphasizing corporate social responsibility, like consumer goods, such advertising enhances brand reputation and fosters consumer loyalty by championing causes that resonate with target audiences. During reputational challenges or crises, it also serves…
Acquisition marketing refers to strategies and tactics designed to attract and convert new customers. Digitization has revolutionized customer acquisition marketing for businesses in the past twenty years. This new landscape presents both opportunities and challenges for companies. For business leaders, acquiring new customers is of utmost importance. This insight can be valuable to a digital marketing freelancer…
Marketing information management involves turning raw numbers into insights that can boost your marketing plans. It’s how you keep your fingers on the pulse of the marketplace. Without proper marketing information management, you’ll be flushed with inaccurate or outdated data that may lead to flawed strategic decisions. This will hinder the company’s ability to respond effectively…
Target audience analysis is the process of identifying and understanding the specific group of people most likely to be interested in a product, service, or content. You know that you need to target your audience; you’re trying, but somehow, it feels like you’re just not quite hitting the mark. In that case, you must start…
A digital marketing roadmap is a plan that guides an organization’s digital marketing efforts toward its strategic goals. It is a comprehensive, long-term plan outlining the steps and milestones necessary to succeed in the digital field. With a clear roadmap, stakeholders can align their efforts, allocate resources efficiently, and track progress more effectively. It also provides a…
Brand research is the practice of assessing the impact of a brand’s messaging, design, and overall market strategy to determine its effectiveness in meeting business objectives. It enables businesses to pinpoint areas of strength that can be amplified in marketing information management efforts and areas of improvement that require attention. Brand research employs different methods and approaches…
You might have come across the phrase “sales vs. presales“ and wondered what the difference is. While both roles aim to win business and serve the client’s needs, presales professionals ensure that the solution is technically sound and meets the client’s requirements, whereas sales professionals focus on building relationships, negotiating terms, and closing the deal….
High-ticket sales is the process of selling expensive products or services that provide significant value to the customer. These transactions often involve a higher level of personalization, trust-building, and engagement compared to low-cost items. When you’re in this space, you must offer a high-quality experience that matches what the buyer requires. Because the price is…