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B2B Sales

Sales Quota: Types, Benefits, and Strategies for Setting and Achieving Them

Ron Sela / Last updated: February 13, 2025

A sales quota is an important benchmark that helps individuals and teams understand precisely what they need to achieve. Sales quotas are essential tools management uses to measure performance and incentivize results. It's not just about making the boss happy. Reaching these targets is

What is the Role of BDR in Sales Development?

Ron Sela / Last updated: December 9, 2024

BDR in sales stands for Business Development Representative. This role typically falls under sales and marketing teams and is essential for driving a firm's growth and profitability. Business development representatives work closely with marketing teams to ensure that campaigns and initiatives

Sales Collateral: Everything You Must Know

Ron Sela / Last updated: November 29, 2024

Sales collateral are tools like brochures, presentations, and case studies that educate or persuade potential customers to purchase a product or service. A study shows that sales representatives need more than 17 pieces of content to facilitate the entire sales process. Each must be meaningful

Sales Analytics: A Basic Guide to Tools and Techniques

Ron Sela / Last updated: November 25, 2024

Sales analytics provides insights into sales activities and results to optimize strategies, improve forecasting, and boost revenue. It has profoundly transformed sales strategies in recent years by leveraging vast amounts of data to derive actionable insights. With advanced

Inbound vs. Outbound Sales: How to Create a Balanced Strategy

Ron Sela / Last updated: November 15, 2024

When you consider inbound vs outbound sales, you're weighing two different methods to approaching potential customers. Inbound sales strategies focus on attracting leads through valuable content and engagement, whereas an outbound sales strategy takes a more direct approach, reaching out to

What is a Sales Deck: A Comprehensive Guide for Success

Ron Sela / Last updated: November 6, 2024

A sales deck is a pre-designed presentation tool comprised of slides that help sales representatives effectively communicate the features, benefits, and pricing of their offerings. Sales professionals use it during meetings with potential clients to convey the company's value proposition,

Presales VS Sales: Understanding the Differences and Importance

Ron Sela / Last updated: October 9, 2024

You might have come across the phrase “sales vs. presales“ and wondered what the difference is. While both roles aim to win business and serve the client's needs, presales professionals ensure that the solution is technically sound and meets the client's requirements, whereas sales professionals

Mastering High-Ticket Sales: Strategies for Success in Premium Markets

Ron Sela / Last updated: October 8, 2024

High-ticket sales is the process of selling expensive products or services that provide significant value to the customer. These transactions often involve a higher level of personalization, trust-building, and engagement compared to low-cost items. When you’re in this space, you must offer a

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