High-ticket sales is the process of selling expensive products or services that provide significant value to the customer. These transactions often involve a higher level of personalization, trust-building, and engagement compared to low-cost items. When you’re in this space, you must offer a
Franchise Advertising: The Franchisor and Franchisee’s Guide
Franchise advertising is a symbiotic relationship between a franchisor and a business owner. Both share a vested interest in the success of the franchise. A franchisor is an entity or company that owns and develops a successful business concept, brand, and operating system. They have established
Brand Analysis: Definition, Importance, and Best Practices
Brand analysis helps a business understand its market position, guide strategic decisions, and align its operations with customer expectations. It can help business owners identify their brand’s current state and understand what needs improvement. This knowledge is valuable in structuring and
Advertising Copy: A Guide to Writing Effective Unforgettable Ads
Advertising copy serves as the verbal expression of a brand’s identity. It encapsulates its values, tone, and style in a manner that resonates with its target audience. You’ll know that your copy is effective if it sticks in the audience’s mind long after they’ve seen it. It grabs attention and
What is Corporate Marketing? (With Strategies for Improvement)
Corporate marketing is a philosophy that focuses on customers, stakeholders, society, and ethical responsibility. It's embraced throughout an organization and becomes a part of its culture. A corporate marketing strategy centers on a cohesive narrative that ties together all aspects of a
Brand Collaboration: 20+ Successful Examples, Strategies, and Trends
Brand collaboration means teaming up with another company to create innovative products, expand your audience, and drive significant revenue. Of course, there’s a struggle to grow your brand or reach new audiences in a crowded market. One of the most effective ways to break through the noise is
Virtual Marketing: Definition, Benefits, Types, and Strategies
Virtual marketing merges technology with creative strategy to produce powerful digital campaigns for business development. We're living in a digital-first world. Businesses use virtual or digital space to connect with customers where they spend the most time: online. This was hastened during
What is Audience Fragmentation? Strategies for Marketers
Audience fragmentation reflects the evolving and diverse nature of today’s media landscape and consumer preferences. In a world where people have numerous media platforms, channels, and content options, audience fragmentation acknowledges that there is no longer a one-size-fits-all approach to