A brand persona is the set of human-like traits, values, and characteristics a brand adopts to connect emotionally with its audience. It allows your audience to relate to your brand as if it were a person with distinct personalities, values, and quirks. A brand persona provides a
What is the Role of BDR in Sales Development?
BDR in sales stands for Business Development Representative. This role typically falls under sales and marketing teams and is essential for driving a firm's growth and profitability. Business development representatives work closely with marketing teams to ensure that campaigns and initiatives
What is Brand Power and How to Build It?
Brand power is a measure of the strength and value of a brand in the eyes of consumers. A strong brand can command premium prices, foster customer trust, and drive repeat business, resulting in increased revenues and market share. It also provides a competitive edge and can weather crises
How to Re-Energize Your B2B Trade Show Marketing
Trade show marketing is the promotion of products or services at industry-specific events where businesses set up booths or displays to connect with potential customers, partners, and industry professionals. It is great for capturing leads but is a considerable investment. Not only do you have to
What Is a QBR? A Guide to Mastering Quarterly Reviews
What is a QBR? A QBR, or Quarterly Business Review, is a meeting held every three months between a company and its customers or internal teams to review performance, align on goals, and plan for the future. The primary goals of a QBR are to evaluate progress, address challenges, and strengthen
Sales Collateral: Everything You Must Know
Sales collateral are tools like brochures, presentations, and case studies that educate or persuade potential customers to purchase a product or service. A study shows that sales representatives need more than 17 pieces of content to facilitate the entire sales process. Each must be meaningful
Top Advertising Trends for 2025: What Marketers Need to Watch
As you look ahead to 2025, it's important to recognize the advertising trends that will shape your strategies. The world of ads is changing fast because of two big things: technological advancements and shifting consumer behaviors. The rules of engagement are being rewritten. On the
Sales Analytics: A Basic Guide to Tools and Techniques
Sales analytics provides insights into sales activities and results to optimize strategies, improve forecasting, and boost revenue. It has profoundly transformed sales strategies in recent years by leveraging vast amounts of data to derive actionable insights. With advanced