Today’s modern seller needs access to data and analytics. No longer is it good enough to just amass your sales team with product information and demos. You must arm them with data-driven sales enablement. All sales support resources must coalesce into an adaptive and progressive supply system. Without this unified approach, organizations risk falling behind with…
Setting business development goals gives you a clear target to aim for, and the satisfaction of achieving them can provide a much-needed boost when times are tough. But you need to make your goals achievable. Unrealistic goals can set you up for setbacks and ultimately lead to demotivation. This blog post is about setting practical…
Too often, businesses struggle to create sales and marketing alignment. These two departments work at cross-purposes instead of in tandem. They tend to battle for control over leads and customers. It can be frustrating when sales and marketing teams are out of sync. Marketing spends a lot of time in content operations that the sales…