Work With Me

Senior judgment. One point of accountability.

I work directly with B2B marketing leaders on demand generation strategy and execution – on a retained basis. No agencies, no juniors managing the work on your behalf.

How I Work

Senior judgment. Capable execution.

Most B2B companies don’t need another agency. They need someone senior enough to make the right calls, experienced enough to execute without hand-holding, and focused enough to stay in the work rather than manage a team of juniors.

That’s what I offer. I work directly with marketing leaders at B2B startups and scaleups – on a retained basis – covering demand generation strategy and execution. I’m not a consultant who delivers a deck and disappears. I’m also not an agency that marks up junior work.

When scope requires specialist execution, I bring in proven people. You still have one point of accountability throughout.

Who this is for

B2B startups and scaleups – typically Series A through Series C – that need demand generation infrastructure built or fixed, and want senior hands in the work, not a management layer.

How engagements work

Most clients start on a focused retainer. Scope grows as we build trust and results. Some engagements begin project-based and convert to ongoing work once the approach is validated.

What you get

Direct access to Ron throughout the engagement. No account managers, no briefing documents passed down a chain. One person who owns the strategy and the output.

What I Cover

Three areas. Full ownership.

Demand Generation

I build and run demand generation programs that align marketing activity to pipeline. This means identifying the right channels for your stage, building the infrastructure to run them, and iterating based on what the data shows. Most clients start here and expand as we build traction.

Most clients start here and expand as we build traction.

Content Marketing and SEO

I develop content strategies tied to search intent and business objectives – then build the editorial architecture to support them. This is strategy and channel management, not content production. You handle writing, I handle everything upstream and downstream of it.

Strategy, architecture, and optimization – not writing.

Paid Acquisition

I run B2B paid campaigns across LinkedIn, Google, and Meta. From audience strategy and campaign structure to budget allocation and ongoing optimization. I work directly in the platforms – no layers between strategy and execution.

Direct platform access. No intermediaries.

How We Work Together

A conversation first. Scope second.

Engagements typically start with a focused conversation about where your demand generation is today and where it needs to go. From there, we agree on scope – which channels, which priorities, what success looks like in the first 90 days.

Most of my clients are on a monthly retainer. Scope grows as we build trust and results. Some engagements start project-based and convert to ongoing work once we’ve validated the approach together.

A few things I don’t do: I don’t write content, manage your website, or produce analytics reports. If those are gaps on your side, we can discuss how to address them – but they’re outside my remit. This keeps my focus where it creates the most value for you.

I work remotely from Tel Aviv, fully integrated with US, Canadian, and UK-based teams. Time zones are manageable – we’ll figure out a rhythm that works.

In scope

  • Demand generation strategy and execution
  • Content strategy and editorial architecture
  • Paid acquisition across LinkedIn, Google, Meta
  • Channel selection and infrastructure build
  • Ongoing optimization and performance reporting

Outside my remit

  • Content writing and copywriting
  • Website management and development
  • Google Analytics reporting and setup

No pitch. No proposal. Just a direct conversation.

If what you’ve read sounds like what you’re looking for, the next step is a short call to talk about your situation and whether I’m the right fit.

Book a Discovery Call

30 minutes. No obligation. No sales deck.