Senior judgment. One point of accountability.
I work directly with B2B marketing leaders to diagnose demand gaps, design the system, and stay close to execution. You work with me—not an account layer—and I remain accountable for the strategy, priorities, and output.
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Direct senior involvement
Strategy, critique, and decision-making stay directly with Ron. -
Focused retained scope
Engagements start around a defined demand or pipeline problem and expand only when there is a reason. -
Specialists when needed
When execution requires specialist support, Ron coordinates it while remaining your point of accountability.
Strategy that stays close to execution.
Most B2B companies don’t need another management layer. They need someone senior enough to make the right calls, experienced enough to work directly in the system, and focused enough to stay close to execution.
I work directly with marketing leaders at B2B startups and scaleups—typically Series A through Series C—on demand generation strategy and execution. I’m not a consultant who hands over a deck and disappears, and I’m not an agency that passes the work down through account layers.
When specialist execution is needed, I bring in proven people while remaining accountable for the strategy, priorities, and result.
Scope Alignment
- B2B startups and scaleups—typically Series A through Series C—with an active go-to-market motion that needs its demand generation infrastructure built, fixed, or better coordinated.
- We start with the highest-leverage demand or pipeline constraint. Most ongoing engagements operate on a focused monthly retainer; some begin as bounded projects and expand only when the work justifies it.
- Direct access to Ron throughout the engagement: priorities, strategic decisions, channel direction, and coordinated execution without an account-management layer.
Three areas. Direct accountability.
Demand Generation
I build and run demand generation programs that connect marketing activity to pipeline. That includes diagnosing where the system is leaking, choosing the right channels for your stage, building the operating infrastructure, and iterating against real pipeline signals.
Content Marketing and SEO
I develop content and SEO strategies tied to search intent and business objectives, then build the editorial architecture around them. This is strategy, architecture, channel management, and optimization—not content production. You retain ownership of writing.
Paid Acquisition
I run paid acquisition across LinkedIn, Google, and Meta—from audience strategy and campaign structure through budget allocation and ongoing optimization. I work directly in the platforms, without an account layer between strategy and execution.
Clear ownership. Clear boundaries.
I stay close to the work I can directly improve: demand generation, content and SEO architecture, paid acquisition, channel coordination, and performance decisions. I don’t package unrelated production services under an advisory engagement.
When adjacent work is needed, we can decide how it should be handled without blurring who owns what.
- Demand generation strategy and execution
- Content strategy, SEO, and editorial architecture
- Paid acquisition across LinkedIn, Google, and Meta
- Channel selection and infrastructure
- Optimization and interpretation of channel and pipeline performance
- Content writing and copywriting
- Website design, development, and maintenance
- Analytics implementation and standalone reporting
Start with the situation, not a sales process.
If this sounds like the kind of help you need, book a 30-minute Briefing Call. We’ll look at where demand or pipeline is getting stuck, what you’re trying to change, and whether there is a useful fit.
30 minutes. No obligation. No sales deck.