Content Marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. This category examines how to leverage various forms of content to engage B2B audiences, enhance brand presence, and drive business growth through storytelling, SEO, and multimedia strategies.
Power writing is a skill that allows you to write powerfully and persuasively. It helps you communicate effectively and persuade others. Powerful writing is a combination of several skills: (1) The ability to structure ideas logically, and (2) The ability to manage marketing information and organize it into a compelling story, and (3) The ability…
Facebook, Twitter, Instagram, Pinterest, LinkedIn, and the list of the different digital media channels goes on and on. As media continues to grow, it can be hard to keep up. A busy brand doesn’t have the time for that. Understandable. Wouldn’t it be nice to have someone to help you create a media strategy and…
Social media tactics are a great way to reach the billions of people worldwide who log on to various social media platforms each day. These platforms allow users from all over the world to connect and share stories, make new friends, and find new interests. What does that mean for you as a business owner?…
Purchase Intent or buyer’s intent is a total game-changer when marketing your product or service. Imagine having the advantage of targeting customers you know are ready to buy. Marketing managers leverage consumer purchase intentions to predict future sales and tailor their efforts for maximum impact. Understanding these trends allows them to create campaigns that accurately target…
SaaS content marketing is an effective way to increase leads and sales for your business. The reason is that it allows you to establish trust through education. People are more likely to buy after receiving education about a product or service. Content marketing provides an opportunity for you to do just that. In this article,…
A marketing audit is a tool with predictive potential. It has the power to identify what’s working in your strategy – both now and in the future. This dynamic measure can help your business ensure that its strategies are in sync with its goals. Staying aware of the internal and external environment is necessary for success….
Brand messaging is vital for any entrepreneur looking to succeed. Without a good brand messaging framework, it will take longer for your company to reach its goals. Brand messaging strategy is the thing that covers how a company positions itself. It can include many elements that work together to help attract followers and customers. Consider…
The impact of social media on business is undeniable. Many believe that social media has a 100% higher lead-generation rate than outbound marketing. Not only that, but customers who are reached through social media are more likely to buy something than those reached through other channels. However, social media marketing isn’t a silver bullet. Crafting…