Account-based marketing (ABM) content is customized material created to engage specific high-value accounts by addressing their unique priorities, challenges, and decision-making dynamics. It's like showing up to a meeting already knowing everyone’s name, what keeps them up at night, and the
The ABM Strategy That Flips the Funnel: Win High-Value Accounts
ABM strategy treats a single, high-value account as its own market. It is essentially the decision to prioritize depth over breadth, focusing intensely on a select group of high-value accounts rather than casting a wide net across thousands of prospects. Here's what makes ABM different:
An Account-Based Experience that Wows Customers
Account-based experience (ABX) is a strategy that builds on account-based marketing (ABM) by focusing on a holistic, personalized experience for high-value accounts throughout their entire journey. Unlike ABM, which often targets accounts during the sales cycle, ABX ensures every touchpoint—from
What Is Target Account Selling? A Quick Guide
Target account selling is a focused approach that aligns sales and marketing efforts around a select group of high-value accounts through account-based marketing. Instead of casting a wide net, this method concentrates resources on organizations with the highest potential to convert and generate
How to Create an Effective Account-Based Marketing Funnel
An account-based marketing funnel is a tool that treats individual prospects or customer accounts as markets of their own. It focuses on targeting and engaging specific high-value accounts, rather than casting a wide net to a broader audience. As a result, it creates alignment between sales,
The Four Major ABM Metrics You Must Track
Tracking ABM metrics provides actionable insights into the effectiveness of your targeted marketing efforts. It allows you to gauge the engagement levels of key accounts, assess the progress of account-based campaigns, and measure the direct impact on revenue. When you monitor