Why do you need cross-channel marketing? With the evolution of marketing channels from traditional print and broadcast media to digital marketing platforms and emerging technologies, consumers now engage with brands across many touchpoints. This fragmentation of consumer attention
Scaling New Heights With Marketing Ops: a Blueprint for Efficiency
Marketing ops has evolved significantly from a primarily back-office function focused on managing budgets and marketing resources to a strategic pillar within organizations. Certainly, this transformation has been greatly accelerated by digital advancements, which have placed marketing
The Top 10 Benefits of Digital Marketing for Your Business
Digital marketing shuts in a broad range of marketing tactics and strategies to reach consumers online. It leverages digital channels such as search engines, social media platforms, email, websites, and mobile applications to promote products, services, and brands. The main purpose? Connect
Information Marketing: How to Thrive in the Knowledge Economy?
The information marketing business has undergone significant evolution over the past few decades, largely driven by advances in technology and changes in consumer behavior. In the past, information was predominantly carried out through traditional media channels. This approach was largely
Marketing Funnel Automation: Technology for Smarter Marketing Strategies
Marketing funnels are essential in customer acquisition and retention. This structured system allows businesses to tailor their strategies and content to meet the needs and behaviors of customers at each step, optimizing conversion rates and nurturing long-term relationships. In this
Industry Marketing: Strategies, Trends, and Insights
Industry marketing and general marketing differ primarily in their focus and approach. While the latter emphasizes broad strategies suitable for a wide audience, industry marketing tailors its efforts to the specific needs, terminology, and channels relevant to a particular
Agility Marketing: Principles for Growth and Flexibility
Agility in marketing allows companies to rapidly respond and adapt to market trends, consumer behaviors, and emerging technologies. This approach allows for quicker decision-making, the ability to test and iterate marketing strategies in real-time, and the flexibility to adjust when
Why Marketing Matters (ALWAYS)
Why marketing matters. Marketing is the vehicle that promotes content and shapes cultural narratives. It sparks important conversations and achieves commercial success. When done creatively and thoughtfully, marketing extends the influence of a product or piece of content far beyond its initial