Content Marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. This category examines how to leverage various forms of content to engage B2B audiences, enhance brand presence, and drive business growth through storytelling, SEO, and multimedia strategies.
What is a customer acquisition model, and why is there a need for it? Most marketers consider customer acquisition the most essential part of their marketing expenditure. Acquiring new customers is essential for the success and expansion of a business. By reaching and attracting new customers, businesses can increase their market share, revenue, and overall profitability. Customer…
Rapport is the foundation upon which trust and communication are built. One technique that has proven incredibly effective at building this rapport is mirroring. You’ve likely encountered a situation where you have subconsciously mirrored someone else’s actions. Maybe they had a captivating way of speaking, or their body language resonated with you. This unconscious act is…
Sales performance isn’t just about hitting targets. It’s the heart-pounding race towards achieving your goals and transforming potential customers into loyal advocates for your brand. It’s a dynamic combination of strategy, execution, and talent, all working together to drive revenue growth for your business. A robust sales performance is a vital lifeline for any business. However,…
You’re no stranger to the world of corporate sales. You know it’s a complex ecosystem that requires understanding your product or service and mastering the art of relationship building, negotiation, and strategic planning. But in this rapidly evolving business landscape, merely knowing isn’t enough. You’ve got to sharpen your skills and refine your strategies constantly….
Advertising has these main objectives: create awareness, shape consumer perception, and drive conversion. You can measure advertising effectiveness by how well it achieves these objectives. This article will explore the concept of advertising effectiveness – what it is, why it’s crucial for your business, and how you can measure it. We’ll explore key metrics to…
Gini Dietrich, founder and CEO of Spin Sucks, created a framework that revolutionized the way organizations approach integrated communication strategies. It is the PESO model, which stands for Paid, Earned, Shared, and Owned media. These four types of media should ideally work together to maximize your outreach and engagement. We’ll detail each element and guide you…
Marketing has evolved significantly with the advent of digital technologies. Technology birthed new tactics to reach consumers more effectively. One approach that has gained prominence in recent years is behavioral marketing. Behavioral marketing seeks to understand consumer habits and preferences by analyzing online activity data. It presents targeted B2B advertisements and content based on an individual’s…
The B2B buying process is the series of steps businesses take when evaluating, selecting, and purchasing products or services from other companies. It has evolved as decision-makers rely on extensive research, stakeholder input, and data-driven insights to make informed purchasing choices. Unlike B2C transactions, B2B purchases involve longer sales cycles, multiple decision-makers, and a greater…