Content Marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. This category examines how to leverage various forms of content to engage B2B audiences, enhance brand presence, and drive business growth through storytelling, SEO, and multimedia strategies.
Brand power is a measure of the strength and value of a brand in the eyes of consumers. A strong brand can command premium prices, foster customer trust, and drive repeat business, resulting in increased revenues and market share. It also provides a competitive edge and can weather crises more effectively. As it fosters a positive…
Trade show marketing is the promotion of products or services at industry-specific events where businesses set up booths or displays to connect with potential customers, partners, and industry professionals. It is great for capturing leads but is a considerable investment. Not only do you have to pay for your booth, but you also have to…
What is a QBR? A QBR, or Quarterly Business Review, is a meeting held every three months between a company and its customers or internal teams to review performance, align on goals, and plan for the future. The primary goals of a QBR are to evaluate progress, address challenges, and strengthen customer relationships. Now, you…
Sales collateral are tools like brochures, presentations, and case studies that educate or persuade potential customers to purchase a product or service. A study shows that sales representatives need more than 17 pieces of content to facilitate the entire sales process. Each must be meaningful and perfectly timed to meet the customer in the buyer…
As you look ahead to 2025, it’s important to recognize the advertising trends that will shape your strategies. The world of ads is changing fast because of two big things: technological advancements and shifting consumer behaviors. The rules of engagement are being rewritten. On the technological front, innovations like artificial intelligence, machine learning, and data…
Sales analytics provides insights into sales activities and results to optimize strategies, improve forecasting, and boost revenue. It has profoundly transformed sales strategies in recent years by leveraging vast amounts of data to derive actionable insights. With advanced analytical tools, companies can now predict customer behaviors and potential future trends with greater accuracy. The integration of sales analytics into strategic…
Product-led marketing is an approach where the product is designed to be its own best advertisement. The best products don’t always make it to the top. Many times, great products fail, and companies have to return to the drawing board because of a lack of strategic marketing. Time and again, the magic is in a…
Marketing has undergone significant transformation over the years, propelled by technological advances, shifts in consumer behavior, and changes in the media landscape. However, despite this evolution, the fundamental principles of marketing remain relevant. The core of all marketing efforts was centered around the seven P’s, which we will discuss in depth later on. Meeting the needs and wants of the consumer is still at the…