Content Marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. This category examines how to leverage various forms of content to engage B2B audiences, enhance brand presence, and drive business growth through storytelling, SEO, and multimedia strategies.
An account-based marketing funnel is a tool that treats individual prospects or customer accounts as markets of their own. It focuses on targeting and engaging specific high-value accounts, rather than casting a wide net to a broader audience. As a result, it creates alignment between sales, marketing, and customer success teams by making sure they…
In the past few years, the cost of acquiring new customers has risen by about 60%. Marketing is more expensive, customers aren’t as trustworthy as modern brands, and sometimes, it makes you feel like you should give up. Don’t give up (as tempting as it may be). Instead, you need to get smart and find…
Creative digital marketing combines the power of creativity with the reach and precision of digital platforms to connect with your audience in a memorable, authentic, and effective way. Most digital marketing gets ignored. People scroll past ads, tune out promotions, and forget most brand messages within seconds. So why do some campaigns stick? Why do…
Coming up with a new and innovative concept is necessary for creating inspired and meaningful campaigns. Without thoroughgoing creative concepts in marketing, your efforts will likely fall flat. Creative thinking is the ability to see things from a different perspective and find ingenious solutions to problems. The most successful businesses can harness their employees’ creativity…
A brand foundation is the core identity of your brand, representing who you are, what you stand for, and what promise you’re making to your customers. It’s the base on which you’ll construct your company’s persona. A well-defined brand foundation fosters customer trust and loyalty by conveying the brand’s values, purpose, and promises, creating emotional…
From bedtime stories as children to commitments that shape our lives, storytelling is integral in passing experience and information. Through narratives of triumphs, hardships, and common life events, we can better relate with each other, giving products or brands a chance to achieve significance within those personal plotlines. It is when a brand, company, or…
A sales quota is an important benchmark that helps individuals and teams understand precisely what they need to achieve. Sales quotas are essential tools management uses to measure performance and incentivize results. It’s not just about making the boss happy. Reaching these targets is crucial in driving revenue operations and growth. This read will guide you…
Precision marketing is a strategy that uses data to target specific groups of people. One of the key marketing problems is the issue of inefficient and ineffective broad-scale advertising. Targeting specific audiences is challenging due to the need for resources to create and deliver tailored content at scale. Precision marketing addresses this with highly relevant…