Content Marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. This category examines how to leverage various forms of content to engage B2B audiences, enhance brand presence, and drive business growth through storytelling, SEO, and multimedia strategies.
The acronym WIIFM (What’s In It For Me) is the question that every person subconsciously asks when encountering any message: “What value does this bring to me?” It shifts the focus from features and characteristics to tangible benefits and outcomes for the recipient. Customer success is key to a company’s long-term success. “What’s In It…
Reputation marketing is the practice of actively managing and promoting a brand’s image both online and offline to attract and retain customers. In 2018, Starbucks faced a significant reputational crisis when two African-American men were arrested at a Philadelphia location, leading to widespread public backlash and calls for boycotts. In response, Starbucks implemented a comprehensive…
High-ticket digital marketing is a specialized approach focused on promoting and selling premium-priced products or services online. Due to the substantial investment involved, this marketing strategy requires a deep understanding of the audience, personalized outreach, and trust-building techniques to be successful. Now, how can you tap into this goldmine? In this article, we’ll cover the…
Differentiated marketing is a strategy where a business creates distinct marketing campaigns to cater to multiple customer segments. By addressing the unique characteristics of each segment, companies can optimize their products and messaging. This leads to more effective differentiated marketing campaigns and higher conversion rates. This approach also helps diversify the customer base, which reduces…
Funnel analysis is a tool that helps businesses figure out where they lose customers in a process and fix it to get better results. Breaking down the sales funnel brings transparency to what is and isn’t working at each phase. With it, businesses better understand areas requiring more resources or adjustment. Basically, you need something that…
Customer advocacy is a way of treating customers so well that they become your biggest supporters and spread the word about your business. Online businesses attribute 60% of their sales to referrals from advocates and brand superfans. The best thing about satisfied and loyal customers is that they continue to do business with a company and become…
B2B SaaS (Software as a Service) is a cloud-based software solution designed specifically for businesses to enhance operational efficiency, improve productivity, or streamline workflows. These services are delivered over the Internet, usually via subscription models. It provides companies with scalable, cost-effective, and agile solutions to streamline operations, enhance productivity, and remain competitive. It also allows businesses…
A brand persona is the set of human-like traits, values, and characteristics a brand adopts to connect emotionally with its audience. It allows your audience to relate to your brand as if it were a person with distinct personalities, values, and quirks. A brand persona provides a consistent and cohesive framework for all marketing efforts. It guides…