Content Marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. This category examines how to leverage various forms of content to engage B2B audiences, enhance brand presence, and drive business growth through storytelling, SEO, and multimedia strategies.
Marketing vs. advertising: these terms are often used interchangeably, yet they hold distinct roles in the grand scheme of attracting and retaining customers. So, how do these roles differ and complement each other in driving your business’s success? To fully leverage each for maximum impact, you need to look at their specific functions and how…
When is the best time to use cluster analysis for segmentation? When you’re trying to make sense of large datasets, cluster analysis is a great tool for segmentation. Grouping similar data points shows patterns that can help you tailor marketing strategies and improve customer service. Now, there are different clustering and segmentation methods, each with its own perks…
What strategies can you use to navigate a buying committee's complex dynamics and secure the deal? Discover the secrets inside.
Content strategy vs. content marketing – understanding the difference and interplay between these concepts is vital to thriving online because it enables more effective planning and execution. You might think they’re the same thing, but they’re not, and knowing how they work together can make a big difference in your content success. How do these…
You won't believe how storytelling in branded content marketing can revolutionize your strategy and build unbreakable customer loyalty—find out more now!
B2B lead gen is the first step in the sales process, the foundation for building a strong sales pipeline. When you think about ways to generate B2B sales leads, you must understand your target market. Reach key decision-makers. Your approach needs to be nuanced and value-driven. They are who you aim to reach with your…
When you want to grow your company and make more ROI, you must have demand generation ideas that are innovative, data-driven, and customer-centric. You must be able to create awareness and interest in your company’s products or services, driving potential customers through the sales funnel. Effective demand generation campaigns attract and engage the right audience and…
Did you know that businesses with mature lead-generation processes achieve at least 133% more revenue than average companies? Inbound lead generation techniques are designed to draw in potential leads organically. So, instead of chasing potential customers, you attract them. How? By addressing their needs and challenges through effective content. This builds trust and boosts your…