Principles of Marketing: Understanding and Applying Core Concepts
Marketing has undergone significant transformation over the years, propelled by technological advances, shifts in consumer behavior, and changes in the…
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Pragmatic Marketing: Definition and Framework
The term in pragmatic marketing stems from the philosophy of pragmatism, which emphasizes practical, results-oriented solutions that are…
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Inbound vs. Outbound Sales: How to Create a Balanced Strategy
When you consider inbound vs outbound sales, you’re weighing two different methods to approaching potential customers. Inbound sales…
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Internal Marketing: Strategies for Engaging Your Team
Internal marketing is an approach a company takes to align, motivate, and empower its employees at all levels to…
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Creative Content: How to Capture Attention
Creative content is any form of media or material that is designed to entertain, inform, persuade, or engage…
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Persuasive Advertising: How Ads Shape Consumer Behavior
Persuasive advertising is a strategy of convincing potential customers to avail of a product or service by using messages…
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What is Brand Affinity? Strategies for Increasing It
Brand affinity is a marketing metric that represents a consumer’s preference for a particular brand based on shared values…
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What is a Sales Deck: A Comprehensive Guide for Success
A sales deck is a pre-designed presentation tool comprised of slides that help sales representatives effectively communicate the…
