A Clear-Cut Guide to Strategic Brand Naming Process
Marketing executives make countless brand naming decisions each year for new product launches, new companies, and rebranded companies. Some experts…
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How to Build a High-Converting Customer Acquisition Model?
What is a customer acquisition model, and why is there a need for it? Most marketers consider customer acquisition the…
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The Power of Mirroring in Sales: Building Rapport and Closing Deals
Rapport is the foundation upon which trust and communication are built. One technique that has proven incredibly effective…
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How to Evaluate and Improve Sales Performance
Sales performance isn’t just about hitting targets. It’s the heart-pounding race towards achieving your goals and transforming potential customers…
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How To Improve Your Corporate Sales Processes
You’re no stranger to the world of corporate sales. You know it’s a complex ecosystem that requires understanding…
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Advertising Effectiveness: Techniques and Measurement
Advertising has these main objectives: create awareness, shape consumer perception, and drive conversion. You can measure advertising effectiveness…
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How to Use the PESO Model for Public Relations Marketing
Gini Dietrich, founder and CEO of Spin Sucks, created a framework that revolutionized the way organizations approach integrated…
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What is Behavioral Marketing? Types, Tools, Strategies
Marketing has evolved significantly with the advent of digital technologies. Technology birthed new tactics to reach consumers more…
