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The Impact of Social Media Influencers on Brands

May 23, 2013 by Leave a Comment
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Author: Position2 The Brand-Influencer Relationship Unlike before, when social media marketing success meant the number of ‘followers' or ‘fans' amassed, today's marketers know that influencers are imperative to a brand's success online. According to a study by Meteor Solutions, 30% or more of a website's actions are determined by … [Continue reading]

Filed Under: Online Influence

Why The Influencer Should Be Your New Best Friend

May 17, 2013 by Leave a Comment
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By Rich A Timmons Social media is the new powerful engine behind word of mouth and, as we know, word of mouth is the fastest way to spread the gospel of your brand. We have learned that in any attempt to achieve successful word of mouth marketing, … [Continue reading]

Filed Under: Online Influence

10 Insights Into Being an Influencer in Any Industry

May 12, 2013 by Leave a Comment
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By Kathleen Gage Have you ever wondered how some people seem to succeed with ease while most struggle to build their business? There are some commonalities with those who are "making it happen." Here are ten essential insights to building a … [Continue reading]

Filed Under: Online Influence

The Power of Influencer Marketing (Part 2)

April 30, 2013 by Leave a Comment
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By John P Howard Moving On As a follow-up to our first article on Influencer Marketing, we're providing a short series of pseudo case studies. The intent of these additional articles is to examine situations in which Influencer Marketing … [Continue reading]

Filed Under: Online Influence

The Power of Influencer Marketing (Part 1)

April 26, 2013 by Leave a Comment
James, I think your cover's blown!

By John P Howard What Is It? Influencer Marketing is not a new game in the marketing world and the concept is pretty simple. You enlist an individual or group with influence and credibility and you associate them with your brand. The intent is … [Continue reading]

Filed Under: Online Influence

Becoming a Social Media Influencer

April 25, 2013 by Leave a Comment
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By Josh Rimer To become famous online is a great achievement. But to be an "influencer" online is even better. We've heard their names, seen them in action, and been awestruck with the overwhelming number of responses they get. We call them The … [Continue reading]

Filed Under: Online Influence

How to Leverage Google+ and Increase Your Online Influence

April 24, 2013 by Leave a Comment
At the Google HQ in Reston

By Krisz Rokk Google+ is a platform that was rolled out by Google to connect the social lives of its enthusiasts. It has been proven that these days, many connections among people happen on the web. Google, at the time of its launch referred to it … [Continue reading]

Filed Under: Online Influence
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