Influencer Marketing Strategies for B2B Content Marketers
Influencer outreach is about reaching out and connecting with other bloggers to help improve your brand by enhancing the content that you are currently producing. Launching a blogger outreach campaign requires effective planning.
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You will need to be precise in selecting the right blogs, which requires developing a list of criteria that you will use to qualify the bloggers that you wish to work with. As with any marketing campaign, you will want to establish the metric system that you will use to track and monitor the campaign. You will have to give consideration to everything from post frequency to relevance, but finding the right bloggers will be key.