Mobile apps for social media are a great way to manage social media marketing campaigns because of the ease and convenience they bring. Instead of tying you down to your desktops, mobile social media management apps offer a faster way of keeping track and updating your social media pages when you are out and about.
Since consumers are now more active on online social media, that is precisely where businesses need to be, and mobile social media management apps can help. There has been a surge in mobile-friendly management tools which help improve efficiency and let you stay in control of the multiple social media platforms you might be using. These apps let you stay involved and up-to-date on your marketing strategies even when you are on-the-go. Here are some of the must-use social media management apps for your marketing strategies.
Facebook Pages Manager
This tool is like a knight in shining armor for Facebook page administrators. Facebook Pages Manager makes it really simple for page administrators to post content on their pages. With an appearance that is quite similar to the regular Facebook mobile app, the primary focus of Pages Manager is to allow you to update and manage pages with more ease. The main page itself lets you see the insights on the pages, take a look at the page administrators and the list of pages you are managing along with being able to see the privacy and account settings.
Using the app, you can comment, like and share any content that you might have posted on your pages, and you can also see the number of people that have seen your content, along with the number of people that are talking about your content. This metrics view can be very beneficial as it gives you the opportunity to track the performance of your content even when you are away from your desktop. From the main page, you can also see the list of admins to check which pages the admins have access to and which ones they don’t. You can download the Facebook Pages Manager app free of charge for both iOS and Android devices.
DrumUp is a cool new app that allows you to discover and schedule content for your Facebook and Twitter pages from an easy to use to interface. You simply need to input themes you’d like to track and it creates a personalized content stream linked to your social account that you can readily share from, with a single click. The tool also allows you to schedule the posts for a specific time and day and create and schedule fully custom posts. You can easily edit the posts too
DrumUp can be used to manage multiple social accounts from within the application. Each account can be set up for a unique content stream that posts can be scheduled from. The star feature of the app is very good quality recommendations, which the developers claim is because of sophisticated discovery engine in the background that makes thematic sense of the user input and uses NLP and machine learning algorithms to recommend content. The content recommendations are fresh and recently published pieces, which is great. With these features, DrumUp is an absolute time-saver when it comes to social media presence management – especially for those who find it difficult to find and post content to their social media pages regularly. It is currently being offered for free and is available for download on Android devices.
Loved by social media and content marketing professionals, Everypost is a social media management tool that allows you to post on many of the top social media platforms like Facebook, Twitter, LinkedIn and more. Say you wanted to post content to select social media networks. Everypost gives you the option of choosing the desired network to which you would want to post the content instead of pushing out the content to all the networks. Also, the app automatically shortens Twitter posts without making them look incomplete and irrelevant. Posting content at a preferred time is also easy with Everypost, as it gives you the ability to customize your content according to the social media network you would like to post it on, and it also lets you schedule it at a suitable time. However, the tool does not offer an analytics feature, so you will not be able to track the performance of your posts.
The app is very simple to navigate through and has a great functionality that allows you to post content that doesn’t have to be restricted to the 140 character limit. With the free service, this feature will not be available to you, and your posts might be restricted to one post per platform every 24 hours. If you opt for the paid service, Everypost will let you post content on all your social media accounts at the same time. You can sign up for a free 14-day trial and the app can be downloaded for Android and iOS devices.
Plume is a superb app for Twitter users and is comparatively more user-friendly than the actual Twitter app. The customization is what sets Plume apart. If the appearance of the app is one of your primary concerns, Plume’s look and feel can be customized according to your liking. You can access the Home, Timeline, Direct and Mentions tabs directly from the main screen. On the Home page, you can search for tweets, and take a look at what is trending. The Timeline view lets you see your regular Twitter feed but with more options like copying the tweet to the clipboard, marking it as spam, and muting it. The app displays everything in three columns and you can personalize the columns depending on which tabs you would like to view in the app.
Plume also allows users to set up multiple Twitter accounts making it that much more convenient to keep track of all your Twitter profiles. However, the app does not clearly indicate which account you are tweeting from so you will have to switch accounts to know exactly which account you are using. Plume is currently available for free on Android devices.
The secret to posting great content on your social media platforms is to alternate between the various types of content from time to time. You can post videos, infographics and images instead of just text. Over is an app that can assist you turn boring images into something that speaks to your target audience. Using Over, you can add custom text and designs to your images. The app gives you the option the choose between several unique fonts and artwork that you can use to add some extra pop to your images. With an endless list of editing tools like cropping, rotating, fading, resizing, stretching and more, the app lets you experiment with your images.
The Over app’s UI is fast, and very responsive making it really easy to work with. You can edit images in a matter of minutes. Once you are happy with the image you have created, you can share it via text messages, emails, or via multiple social media platforms like Instagram, Facebook, Twitter and many more. This app lets you explore your creative side, and create beautiful images that can capture your audience’s attention. They say a picture is worth a thousand words, and the Over app is an excellent tool for creating images that can tell stories. This is a paid app that can be downloaded for iOS and Android devices.
Brand monitoring is just as important as content discovery and analytics. Social media and brand monitoring app Mention, offers a great way to monitor the web to track how your brand is doing, and how often it is being spoken about. With Mention, you can set certain keywords that relate to your brand, and the app will send you real-time alerts every time your brand gets mentioned. The app lets you find potential leads, and gives you the opportunity to carry out any emergency damage control in a situation where your brand’s reputation might be at risk. The app indicates the number of mentions you have received and further classifies them into positive, negative and neutral mentions.
You can easily track your mentions across platforms like blogs, social media networks, websites and community forums. The best feature of this application is that you will be able to see the source of the mention and respond to it directly from the app. This eliminates the process of having to deviate to another website, and opening multiple tabs. All your alerts are categorized in an order of priority so you can easily view the ones that are more important and need to be addressed immediately. If this wasn’t enough, you can even share the alerts with other team members, and assign tasks to your team members directly within the application. Download Mention for your Android and iOS devices. The app is available for a free 14 day trial, after which you can purchase a suitable package from four different options.
With social media management going mobile, these apps are something that every professional in the industry needs. These mobile apps for social media can help track and monitor your performance, generate fresh content, schedule posts to your social media pages at a consistent rate and also monitor your brand’s reputation online. Having these apps handy on your smartphones can give you the power to manage your social media and increase productivity and efficiency when you are on the go.