In today’s contemporary world, things are changing at a rate that is quite tricky to keep up with. The speed with which things (technology to be particular) are changing is overwhelming especially to people from the analogue generation. The current consumer-tech landscape is hard to keep in tandem with technologies such as social commerce, social media platforms, cloud computing and optimized Web capabilities have helped in making our lives easier and have changed the way people interact on a day-to-day basis. Social media startups have gained quite an audience that was hard to visualize a few years ago.
While some social media startups might not be household names to many of us taken that they don’t affect our niches, it is hard to ignore the digital impact some of these social media startups have made the world over. And it is also not hard to see why the hype that has come to surround social media startups. So, just what exactly are social media startups and what is so impressive about them?
|Name||Summary||Twitter followers||Klout Score|
|EatWith||Authentic dining experiences in people’s homes around the world||1,957||67|
|Commun.it||The Leading Twitter Community Manager||22,927||61|
|Bizzabo||Bizzabo helps professionals discover new business opportunities at events||6,337||59|
|Yotpo||Yotpo is a free, plug and play social reviews solution for eCommerce sites||2,805||59|
|twtrland||A simple way to get insights about your social presence and reach influencers||5,736||58|
|WikiBrains||The Search Engine For Connections||593||58|
|Oktopost||A Social Media Marketing Platform designed for professional B2B marketers||547||56|
|Easy Social Shop||Turn your online store into a Facebook store||1,997||55|
|Swayy||Brings you the best content to easily share with your audience based on their interests||717||52|
|Kenshoo||Digital Marketing Technology. Search. Social. And Beyond…||5,073||52|
|StoreYa||Social commerce platform designed for automatically importing web stores into FB||260||52|
|Tracx||Leading social media management system that analyzes and measures the social web||1,190||50|
|Jinni||Jinni helps you discover TV shows & movies based on personal taste & mood.||12,474||50|
|Taboola||World leading content recommendation and monetization platform||1,622||50|
|Roojoom||A whole new way for content curation. Mark your way in the web.||967||49|
|eXelate||eXelate is the smart data company that powers smarter digital marketing decisions||6,443||49|
|Toluna||Social opinion and polling – The place to voice your opinion||6,198||47|
|SimilarWeb||A research tool to discover valuable traffic insights and identify growth opportunities||3,164||46|
|SeatID||A social seating & booking platform that socializes ticketing and booking websites||5,190||45|
|Serendip Media||Social music discovery platform, connecting you with music you will absolutely love||3,308||45|
|Kontera||Kontera dynamically activates brands’ owned content for optimal results.||1,640||44|
|Sync.ME||Magically update iPhone/Android contacts + send your friends awesome greetings||1,226||43|
|Spot.im||Naturally connect with like minded people over a joint interest, we call it a Spot.||788||43|
|vCita||vCita allows online scheduling and helps small businesses get more leads online.||1,108||42|
|Ringya||The easiest way to get contact lists onto your smartphone, hands down||490||42|
|Page2site||Create a free website based on your Facebook page with one click||121||42|
|RumbleTalk Chat||Free stylish online chat widget with themes to keep your audiences engaged||2,403||42|
|Stevie||Turning social web and online video into beautiful television||2,583||42|
|EverPost||EverPost filters and curates the best content for you to share, everyday.||743||41|
|Scringo||Scringo offers a unique community platform that turns every app into a social network||641||38|
|Buzzilla||Extracting valuable brand ecosystem insight from the online social space||580||32|
|SocialClicks||SocialClicks, a leader in digital advertising and analytics technology||265||31|
|BuzzSpice||Automated social media agent, helping you find and publish content on FB page||299||30|
|BlogsConnections||The ultimate arena for Blogger and Brand to meet||367||27|
|Tomigo||A social recruiting platform that leverages social connections to hire top talent||102||26|
|Goatell||The Word-of-Mouth Evolution||40||23|
|Correlor Tech||Using social data to deliver a unique technology platform for web personalization||128||23|
|Familio||The place for the family. Share moments in a simple private way with the ones you love.||212||22|
|Trendemon||An Audience Amplification and Influencer Relationship Managment platform||4,887||17|
|Sure Visit||Get Relevant, Be Found||522||14|
The recent acquisitions of Waze (by Google for approximately $1B) and Onavo (by Facebook for approximately $150M) have resonated around the globe. Combined with high profile investments in social media powerhouses Gigya (approximately $25M) and Outbrain (approximately $35M), the startups market in Israel is drawing more and more attention by the global media. Not very surprisingly, bloggers in Israel are approached every once in a while with questions regarding social media startups in Israel.
Below, I included a list of amazing social media startups in Israel, based on my public Twitter list. The startups are listed by their most recent Klout score. Klout is an awesome online tool that monitors the level of engagement of brands, companies and individuals in social networks, sometimes also referred to as online influence. I find it interesting to monitor the level of engagement of developers in the social media platforms sphere in social media networking.
To understand exactly what social media startups are, I think it is better to first broach on the workings of social media and what it is. In past decades, media in general used to be a one-way street and this is especially true for almost all Web pages and sites created in those days. With changing times and with an influx of new technological tweaks this is no longer the case. Social media has become an interactive or a two-way communication method that enables one to give hisher feedback based on messages transferred via the media platform one is using.
A simple way to understand this is to think of social media as a website page that not only gives you information but interacts with you in form of asking you to leave comments or letting you to vote on an article or a product hosted in the given website page. Essentially, social media startups are such social media platforms which have been established to cater for different digital needs that have arisen over the years.
Social media platforms, an array of internet-based tools and application that serves to enhance sharing of information to and from individuals regardless of the region they hail from, have arguably proved to be the future of communication. Today, transfer of text, photos, videos, audio, and other types of information has become as simple as flicking an electric light switch on.
Social networking social media sites such as Facebook, Twitter and Linkedin have created enormous online communities where people are free to exchange information about themselves or other topics as they see fit with community members. In such sites, interaction is basically through links that enable one to comment on personal profiles, add friends, join different groups, like pages and have discussions by posting one’s opinion in form of comments.
Social bookmarking sites such as Blinklist, Delicious among others act as search engines in that they organize information a web user is looking for by tagging specific sites with keywords that can be searched. Other sites known as social news interact with a web user by allowing them to vote for articles and comment about them. Digg, Propeller and Reddit are examples of such sites. Sites such as Google’s YouTube and Flickr allow photo and video sharing sessions for web users. The last among these social media sites are Wikis such as Wikipedia and Wikia that provide interactivity with a user by allowing one to add new articles or edit existing articles to such websites.
While many of the above stated social media startups were founded in the starting years of the current decade, new startups are continually springing up with even better functionality and capabilities than their predecessors. Recent social media startups such as 9lenses (2010), Lua (2010), Prollie (2011) and SocialAppsHQ (2011) have transformed the social media scene beyond some of our wildest dreams. 9lenses, a startup that managed to bag a top spot in 10 top social media startups of 2013, is an enterprise that is cloud based and that works in changing the communication structure of businesses in that CEOs and employees adopt an open mindset towards each other by voicing out their critiques. Even more interesting is Prollie, a company that helps out in finding how many quality people a business follows in social media platforms. While experts are continually declaring that the social media is a realm that is never going to stop in terms of evolving, one thing that is certain is the fact that this media form has become an integral part of our lives though intriguingly posing significant risks associated with inappropriate use at the same time.
Social media is a platform that provides a large community in which they socialize with each other on community based issues. It is a great platform for businesses to promote their products and services to their target groups. With the ever increasing population in the social media, it is no doubt that it offers the best advertising tool for businesses and professionals. Social Media Startups are essential when it comes to promotion of products in the social media. They provide important tools with which businesses advertising their products through the social media can use to manage risks and advertisements among others. They are also used in social commerce as tools that enable people to buy and sell their products through the social media. There are a number of hot social media startups to look out for.
Social media has a very bright future in terms of promoting products and connecting people. Social media startups, on the other hand, come to improve on the ways in which social media is utilized.
Which Social Media Startups do YOU like? Please tell me in the comments below.
Ron is a profit-driven marketer. Named one of the Top 50 Influencers in B2B Marketing (#14) by Onalytica and a Top 50 Influence Marketing Blogger by InkyBee, Ron is a digital marketer and conversion optimizer, focusing on maximizing ROI on social media campaigns. Contact Ron for advice about growing your blog and increasing your traffic.