How I Generated 2,079 Visitors to a New Blog with this Promotion Technique: The BOOM Technique

Today I’m going to show you how I used a single content promotion technique to generate 2,079 unique visitors to a brand new blog in less than a month.

And  I did this even though I had:

No connections.

Almost no Twitter followers.

And a marketing budget of zilch ($0).

I am going to show you how to:

  • Create content people want
  • An AWESOME promotion technique

 

Exclusive Ron Sela Readers BONUS: Click here to download exclusive checklist and guide to find hundreds of emails in record time.

 

How I got 2,000+ people to read my first post: The BOOM Technique

Today, so many of us want to grow our online traffic.

We buy Facebook and Google ads (the problem with this is once the ads stop, so does the traffic). We pay for traditional SEO services and we buy backlinks (kinda scary, right?). 

Yet, we can’t seem to increase our traffic, which will lead to more leads and sales.

Despite this struggle to increase our traffic (especially in the early stages), some people still manage to drive large amounts of traffic to their sites. When they do, we are left sitting in the dust thinking, “What the f%&$! How did they do that?!” 

Take me (Keith) for example. I am a 25 year old entrepreneur running my own company.

My first year I tried everything from buying Facebook and Google ads, loading up my webpages with heavy keyword content, and traditional seo tactics, ect…

But then, within the first couple weeks of my new website being live, I got over 2,000 unique visitors to my new site! While my traffic results look incredible at first glance, these results aren’t mysterious. The techniques and promotion strategies I used can be applied to anyone who wants to achieve a huge increase in traffic. In fact, I’ve coached numerous people with all kinds of websites and businesses and have seen amazing results, including:

• Thousands of new visitors every month

• Guest post opportunities

• New clients

In this post, I’m going to show you a simple technique for getting thousands of new visitors to your site without breaking the bank. In a short time, you too can increase your web traffic by the thousands – and I’ll show you how!

Let me break down the Boom Technique like this… Before you promote something you have to make sure you KNOW people are going to love your content.

After my post went live I knew people loved it.

It got almost 200 social shares,  23 comments, and 2,000+ people reading it.

Can you take a guess when I promoted it?

 

stats 2

 

So here are two simple steps you can take to create content that drives traffic and one (of many) KILLER promotion strategies.

 

Step One: Find Medium Tail Keywords

Medium tail keywords aren’t crazy competitive terms like “backlink”, “healthy recipes”, etc… but they aren’t really long tail keywords like “nutritional value of vegetables”, or “how to use search engine optimization for beginners”.

They are more competitive than your average keyword (not too competitive), but they also get a lot more search volume.

 

I.SemRUSH

SemRush is by far  one of the best marketing research tools.

So head over there and create a free account.

You will love semRUSH because they show you who your competitors are AND what they are ranking for.

Meaning, we can see keywords that are already working.

Now once you are in your dashboard you will see a search bar at the top, which is where you will enter your site, OR your competitors site.

 

quicksprout.com    

Make sure you have the country selected most relevant to you.

 

quicksprout.com

 

Once you enter your competitor’s site, scroll down to see the “Top Keywords” and click full report.   NOTE: You can only see some of the data here unless you have a pro account.

 

backlinko.com

 

Once you are viewing all the keywords, click on the volume button to sort them from highest search volumes to lowest.

 

backlinko.com+(by+organic)

 

Now simply look for the keywords with about middle of the road search volume, and store them in a spreadsheet somewhere for future reference. Every keyword search volume is different, so you will have to be the judge of what is in the middle and still relevant.

Another great part of semRUSH is you can look at your competitors keywords… and then the competitors of your competitors keywords, ad nauseam…

Doing this alone, you will be able to generate hundreds of keywords.

But I want to show you one more tool.

 

II. KeywordTool.io

If you want to generate up to hundreds of keywords from a single head term, keywordtool.io is the tool for you!

It’s totally free and INSANELY fast!

How it works is when you enter a keyword it pulls from your search engine of choice, the top suggestions and adds every letter in the alphabet after it to generate hundreds of suggested keywords.

For example…

 

keywordtool.io-

And you will get results like this…

 

keywordtool.io-

 

Yeah, it is that simple…

Now Take your keywords you’ve gathered and enter them into Buzzsumo.com.

Enter your keywords into the main search bar and look at the top results for your keywords.

These will be the articles you use to generate ideas for your post.

From there, you can use all the data you have gathered to create your content

 

Step Two: Create Better Content

There are several things you can do to create a killer post, but I’m going to show the top two things that work for me and my clients.

 

I. Make it longer

Over at Okdork.com, Noah Kagan and Buzzsumo.com analysed 100 million articles and found the number of words in a post directly collalates to how many times the post is shared.

“The longer the content, the more shares it gets, with 3000-10000 word pieces getting the most average shares (8,859 total average shares).” ~ Noah Kagan

You can look at the data yourself, but I’ll go ahead and tell ya.. make your post over 3,000 words if you want killer success.

 

II. Design it better

If you went to a site that had mid 90’s design vs. current web design, which one do you think you would trust and give your credit card number to?

In a case study Derek Halpern talks about, they “reviewed the reasons why people distrusted a website, 94% cited DESIGN problems.”

Reread that again… 94% of the reason people trust your site, is design!  

Thats huge!

This also gives us the advantage.

Why?

Because now we know the biggest step we can take to have people trust us. And when they trust us… they buy from us.  

Do you see why design is so critical?  

Do what you can to make your design stand out from the crowd.

Do something different.  

For example…  

Neil Patel over at quicksprout.com, created a killer guide on content marketing. But this guide was different.  

Outside of it being super thorough, and helpful, it.looks. B.E.A.utiful!!!   Take a look. This is just the very top part of page #1.      

 

the-advanced-guide-to-content-marketing-chapter-1-  

 

And this beautiful content did SUPER well. 1,500+ social shares.  

 

top-content

The point is, spend time on design. You wont regret it.   

 

Step Three: Promote The Heck Out Of It

This promotion technique is so stupidly simple, but incredibly effective!     

Here it is… You tell people who have shared similar content in the past.   That’s it.

I told you it was simple, but that doesn’t mean it’s easy.

Every time I’ve done a outreach like this I send out 100 – 200 emails, and about 25 – 40% of people will share. 

It’s tedious and takes time, but it’s so worth it.

On top of the email sign ups and social shares, I have received thousands of dollars of work and several guest post opportunities. 

It’s a funny thing when you put great content in front of people…. good things happen. 

 

I. Find content very similar, or relevant to yours. 

Take the keywords you used for your research earlier and enter them back into buzzsumo.com.

It’s going to show you again, the top posts for that keyword based on social shares.

You are going to look for articles very similar, and very relevant to yours.

Once you find one, click on the “view sharers” button.

 

top-content

 

You will then see this page, and what you are ONLY going to be looking for are twitter accounts of people who have a first AND last name. You’ll see in a minute why that is important.

You need to make sure they have as large as a social following as possible to help get more eyes on your content, so sort them by the number of followers as well.sharers            

 

Now you are going to enter their first name, last name, and website into this spreadsheet and it will come up with all these emails for you.

 

Email_Permutator

 

 

Then enter every single email into gmail using Rapportive to help you find their emails.

 

 

Inbox__3__-_bryan_manfisher_com_-_Mail

 

 

Now this can take some time to get done, so I switched over to using Toofr.com. It does the same thing, but WAAAY faster!!!! 

So once you hit the amount of emails you want to send (the more the better), this is the fasted way to send hundreds of emails: I use the mail merge feature in Yesware.

It does cost $25/mo, but the first month is free, and it’s totally worth it. 

It saves you from having to draft and send hundreds.

Note: it takes 7 hours to draft 150 different emails… Trust me, I know. I can’t even begin to tell you how many thousands of emails I’ve found, and drafting them all is not fun.

Also, Yesware allows you to track your emails, and see which subject lines work better for you.

If for whatever reason you don’t like Yesware, you can use the Yet Another Mail Merge add on in Google Sheets. It’s free, but you can only send 100 emails a day.

Here is the email script I use that gets killer results:

 

Subj: Quick question {First Name}

Hey {First Name}

I hope all is well with you! 

I was searching for content on [topic of what your post is about] today, and I saw you retweeted [The title of the post they retweeted].

I am actually going to publish an article in a few days on [topic of what your post is about].

It’s titled: [Your article headline].

Would you like a heads up when it’s live?

Be awesome!

Keith

 

Also, if you noticed, in that email script, I said, “going to publish” meaning, you are emailing them before your post goes live.

And when they say yes, send it to them when it’s live.

Use this script when letting them know it’s live:

 

Hey {First Name}

Thanks for getting back to me! Here is the link: [Link to your post].

Be awesome!

Keith

P.S. I’ve already created a click to tweet link to make it easier for you to share. [click to tweet link]

 

Why should you email them before it’s live?

Because people love having the newest scoop on killer content!

True, you can use this technique on post you have already published, but I have gotten much better results when the post isn’t live yet.

Test it, and see what works better for you, and let me know in the comments.

When sending out these emails, Tuesday – Thursday around 9AM – 12PM is when I get the best results.

That’s it.

 

 

How to send your next outreach campaign using the BOOM Technique

Find these emails can be difficult.

When I first started it took me 18+ hours to find 150 emails + 7 hours to send them…. totalling 25+ hours!

I wanted to speed up my time like crazy, so I went out there and tried everything I can think of.

Now I have come up with a process that takes me about 3 – 5 hours to find and send 150 email, PLUS I can go for a walk while I do it too. ;)

So here’s what I did for you…  I created bonus material for Ron Sela Readers, to show you my exact process for finding emails wicked fast, and a checklist of the whole process.

You can click here to download them.

I will be around for the day, so feel free to leave me a question in the comments.

 

Be awesome!

Keith Breseé

 

 

About the Author Keith Bresee

I'm Keith Breseé founder of The Traffic Ninja where I blog about practical strategies website owners can use to get more results from content marketing.

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  • Love this article Keith! And the most important takeaway for me from this post is using ‘medium’ long tail keywords.

    Good stuffs!

    • KeithBresee

      Thanks Reginald! :)

      Totally bro! So much of the success of your post depends on your keywords and the research you do with those keywords.

  • Hi Keith,

    Very interesting article. I’ve seen some great growth because of my content but what you are suggesting takes targeting to a new level. I too love SEMrush and have written for them, done a webinar and a detailed podcast. Their software is awesome and there is so much more to it that I’m trying to learn.

    I really appreciate your offer as well as the detailed scripts and links to find the email addresses. I will be back this week to review your article again and implement your strategy.

    Thanks again and I hope you have an awesome week!

    ~ Don Purdum

    • KeithBresee

      Hey Don!

      I love SEMrush too! It’s such a versatile tool.

      Awesome! Let me know how it goes! And if you have any questions feel free to ask me. :)

      Be awesome!
      Keith

  • It is really very interesting post. Thanks for this great information. I liked your technique for emailing users before publishing the post.

    • KeithBresee

      Thanks Atul! Its a great way to jumpstart the traffic to your site.

      • You Welcome Mate, I will adopt this technique definitely, it’s unique for me and will measure success rate.

        • KeithBresee

          Perfect! Let me know how it goes! :)

          • It worked Keith, Thanks once again for this great help.

          • KeithBresee

            AWESOME!!!!! Wicked cool bro!!

            Thanks for letting me know! :)

  • Hello Keith,

    Just great post!

    I loved all of the ideas which you have and still practically applying for yourself. Reaching out with emails is the best of the medium though some claim emails are dying, but I still see its impact and as you demonstrated.

    I love the long-tail keywords but reading about your experience, I gotta play with medium-sized long-tail keywords from now on.

    More on that, the tools, the email scripts and the strategy to reach the people BEFORE publishing the the content are just classic – Its time for me to think over the strategies you explained and to get them implemented.

    Oh and I have a question about the emails sending timing that what timezone is it as you said “Tuesday – Thursday around 9AM – 12AM”?

    Thank you! Happy to share it on my social accounts!

    ~ Adeel Sami

    • KeithBresee

      Hey Adeel!

      I use email outreaches for all sorts of things with great success, so they still work great!

      My timezone is CST -5.

      Thanks bro! :)

      Be awesome!
      Keith

  • Hi Keith,

    Awesome post. I’ve been looking for new ways to amp up my blog traffic and this post gives great step by step means to do just that. Much appreciated!

    • KeithBresee

      Thanks Thad! If you have any questions just hit me up. :)

  • Stan Chris

    I really appreciate the point you made when you said, “before you promote something, you make sure people are going to love your content”. Interactive content has become something that seems to be the future of content marketing. Thanks to Semrush and the new keyword research tool Serpstat that gives you the opportunity to seek out queries questions from the web and also run competitive analysis, taking advantage of your competitors’ keywords and positions. With such questions tracking algorithm, you can find out those questions your prospects or customers needs answers to and answer them well in your content. If you content provides solution, people will love it and want more.

    • KeithBresee

      Hey Stan!

      You hit the nail right on the head: “If your content provides solution, people will love it and want more.”

      Be awesome!
      Keith

  • Rachel

    Hey Ron,
    Sounds like SEMrush is the go. And it is free, I will certainly have to check it out. It sounds like you have tried a number of different techniques to gather the blogging community to your work. I am going to seriously think over what you have written and start somewhere. I must start somewhere in driving traffic. Over the last month I have been putting out a post a week and delighted to have met my own expectations. But I taking small steps. I thought I would jump in and work it at as I go and now I have to go and read time management blogs as well as posts like yours, because I am just so behind. But anyway enjoying most times and then read something like what you have written and I am back to feeling angst again. But I knew what I was in for. Best I go and sigh up for SEMrush, while I have it on my mind. Thanks again.

    • KeithBresee

      Hey Rachel!

      Small steps is totally the way to go, Rachel!

      Early on when I first started trying to drive traffic to my site, I was all over the place. I was trying FB ads, seo stuff, and other tactics to grow my traffic. It wasn’t until I focused on one thing at a time that I started to get results.

      Focus on one goal, one metric for success, and give it your all to make it happen! =)

      Be awesome!
      Keith Breseé

      • Rachel

        Hey Keith, thank you. Sometimes I do get overwhelmed with everything on my to do list. I lose focus when I don’t do new things one step at a time and your reply really bought that home. .

        • KeithBresee

          I know exactly what you mean, Rachel! Always ask yourself…. “What one thing can I do that by accomplishing it will make everything else way easier, or unnecessary?”

          If you ever have any questions, my email address is on my website. :)

          Be awesome!
          Keith

          • Rachel

            Great advise. It is going to be my mantra. What one thing can I accomplish to make things easier. Makes life so much easier when you look at it like that. Appreciate your time and commenting.

          • KeithBresee

            Exactly!!

            And my pleasure! =)

  • Great technique Keith! That spreadsheet is awesome and thanks for sharing Toofr. Ill have to check that out for link prospecting. Another tool to test, not complainin’ lol

    • KeithBresee

      Hey Thanks Dennis!

      Haha yeah I know what you mean about having too many “tools”!

      For finding emails, though, Toofr and that spreadsheet are my main “tools”. :)

      If you ever have any questions about anything, just ask! :)

      Be awesome!
      Keith

  • Hey Ron,

    I’ve had this post loaded to read now and this is my first chance to stop by. Thanks for having Keith share his experience, good stuff.

    Really nice to meet you Keith and thank you for sharing your tips with us. They are definitely detailed and I can see that even though it’s a heck of a lot of work, if you’ve gotten some clients from those efforts then I’m sure that was time well spent. As you said though, you’ve learned to skim some time off of certain areas which I’m sure help when you get ready to do them again.

    I always enjoy learning how others are able to have success in certain areas so thank you for sharing this with us. I’m going to seriously think about what you shared for the next post I publish.

    Hope you and Ron have a wonderful week.

    ~Adrienne

    • KeithBresee

      Hey Adrienne!

      It’s a pleasure to meet you as well!

      Thank you for the kind words.

      Let me know how it goes, and if you have any questions feel free to reach out to me. :)

      Be awesome!
      Keith

  • Hi Keith,

    Your break-down is awesome. I do agree with you that design breaks or builds trust. I never feel comfortable when I find myself in a site that is poorly designed, with ads popping all over the place and then the website owner asks for a purchase. I normally click the exit button faster than you can say “Jack”

    That said, the BOOM technique is brilliant is is somewhat similar to Brian Dean’s (of Backlinko) Skyscraper Technique. However, both techniques do take oodles of work, like you said it initially took you 25 hours till you got the hang of it. So i am wondering and hope you won’t mind my picking your brain, “which would be more effective: using the boom technique or using guest posting on an extremely trafficked blog and linking to your blog in your bio?”

    Thanks for sharing this in-depth article Keith. i look forward to implementing this strategy if it is more effective than guest posting.

    • KeithBresee

      Hey Chioma!

      Thanks! I appreciate it! :)

      It is kinda like Brian’s Skyscraper, but with the skyscraper you reach out to people mainly for backlinks, vs the Boom Technique you reach out to people for social shares.

      Please pick my brain! Thats why Im here! :)

      Guest posting and outreach campaigns (in a way) do the similar things, but from different approaches.

      Outreach campaigns (like the boom technique) get people to your site. Period. Then if people like your content they might link to it, share it, optin, ect…

      Guest posts on the other hand give you an immediate, relevant link, which is good for seo and long term referral traffic. They will also send you surges of traffic.

      For example – This guest post sent me 650ish people, and 82 emails. While some of my clients guest posts
      has received 10x that amount. Guest posts can be a hit or miss, but they dont have to be.

      Organic outreach campaigns can be great too. One client of mine got over 10k monthly visitors and 1,500ish email sign up all from two outreaches.

      My knee jerk reaction is outreach campaigns. Both are great. Test them both and see what works for you. :)

      Hope this helps! :)

      Be awesome!
      Keith Breseé

  • Keith,

    Great post here on Ron’s blog.

    I discovered this technique myself back in April when I wrote a guest post for a popular bloggers blog and did the exact same thing. 200 emails, etc. And I was amazed at the results. I was only reserving this tactic for when I did guest posts, but it can truly work for a wide variety of posts … if they’re well written. And this is something that I’m going to be doing more of with my content (new or old).

    – Andrew

    • KeithBresee

      Hey Andrew!

      You said two key things: only if its well written & this can work for old content too! :)

      Be awesome!
      Keith

  • Donna Daytona

    Creative article , Speaking of which , you are looking for a a form , my kids filled a template version here http://goo.gl/NYoi0Y

  • Thanks for this extremely insightful and actionable post Keith. Not sure if I’ll be able to spend that much time looking for emails. Don’t you think that this borders on spam?