12 Little-Known Tricks for Repurposing Your Content

Content managers and creators are well aware of the constant pressure that is put on them to continually produce new, engaging content for the audience. As if that was not enough, they are expected to come up with content that is not only new, but valuable, pertinent, specifically tailored to a buyer persona, shareable, and […]

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Social Media Company for Your Business. Did You Hire One?

Hiring a social media company is a process that many businesses consider. Social media influence is big business these days, not just on a personal level, but on a business one too. Whereas before a business may have relied on banner advertising and then a website, nowadays no one’s marketing campaign is complete without including […]

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Getting IoT and Social Media Marketing in Sync

In the social media age, consumers are more informed than ever. They want to find out what solutions you offer in detail, or even to try them out before they buy. They want to know what the benefits are – experientially. This calls for a sync between Internet of Things (IoT) and social media. The […]

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B2B Content is King: How to Create a Writing Schedule

Content marketing is no longer something that only few are doing, it is being used by all types of organisations to communicate to their customers. A successful content marketing strategy involves devising the strategy, creating the content that aligns with the business and finally measuring its success. In this article, we’ll cover content creation; one […]

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3 Killer Apps to Increase Employee Engagement on Social Media

Your employees can become an integral part of your marketing campaign through employee advocacy. Giving them the opportunity to share your content and engage with your audience can be beneficial both for the employees and the company. Benefits of employee advocacy: Amplified reach Increased credibility Shorter sales cycles Employee engagement Relationship building Companies with engaged […]

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