Category Archives for Influencer Marketing

7 Brand Advocacy Campaigns that Rocked Social Media

Any new or existing brand that wishes to have influence and staying power in today’s marketplace must consider running brand advocacy campaigns. These campaigns can be simple or elaborate, but whatever the case, in the end, they must get people talking positively about the brand. To generate further growth customers must be willing to share […]

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Influence Marketing is Moving Towards Mainstream

Influence marketing has become the new formula for creating dominant online sales and advertising campaign strategies. Where traditional marketing was primarily focused on persuasion, influence marketing is more often related to online influence and advocacy through cross promotion. The online influencers could be many things, such as a potential buyer of a marketed product line […]

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Influencer Marketing for Beginners and Introverts

Relationships are everything. To dust off a well-worn (with good reason) adage: it’s not what you know, it’s who you know. Whether the goal is to increase sales, become more popular or reach more prospects, you need to get influencers on board. There’s nothing new about the idea that third party endorsement has a major […]

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How to Win Friends And Influence People Through Business Blogging

If you’ve never read the famous book referenced in the title of this post, surely you’ve heard of it, but what does it have to do with business blogging? Think of it this way. You have two primary goals when you begin business blogging. The first is winning friends (building relationships). The second is influencing […]

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Blogger Outreach — The Psychology Behind the Perfect Pitch

Having your business or your article featured on a popular blog is a great way to increase the number of views on your website. In addition to the SEO benefits provided by a link, it is important not to underestimate the potential increase in the number of actual readers of your blog and visitors to […]

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