In order for it to be successful and generate targeted traffic any blogger outreach campaign requires a solid foundation.
First, clear objectives are needed so make sure that everyone on the marketing team knows the goals. They should be measurable and address both the campaign as well as business objectives. For instance the campaign may seek to obtain X new visitors or Y new leads, but these targets should also translate into business outcomes such as a certain amount of increased sales.
Second, a thorough understanding of the campaign itself is essential. This is more than simply finding target influencers, as you also want to set out the scope of the project and what factors can influence it.
Start with Broader Research
Understanding the wider market environment and establishing the broader context for any subject matter is important before diving into specific influencers. Tools like Google Trends, as part of the blogger outreach campaign, can unearth key indicators in the underlying market. This tool allows you to see what web based conversations are increasing or on the decline.
Next you’ll want to know who is talking about issues in your market. A good place to get a feel for the current atmosphere in your industry is through blogs. Find out through current blog posts to what extent your client’s market, brand or product is being discussed.
Reviewing blogs is a great way to quickly assess who are the most relevant influencers that you’ll wish to connect with. Make sure this process is initiated well before any sales pitch. This is one of the reasons that digital agencies are using the new Inkybee Blog Search Engine. Inkybee assists them with finding blogs that are targeted for their audience and handling their blogger outreach campaign to be able to find the key influencers.
The new Inkybee Blog Search Engine
The new Inkybee Blog Search Engine has just launched in it’s new format. It’s simple, powerful and lightning fast.
It can return results in less than a second and enables filtering across several criteria including location and language. Inkybee also stores a large amount of metrics for every blog, that can be used as part of the blogger outreach campaign.
The Inkybee Blog Search Engine ranks the blogs based on simple metrics they are interested in which include: Relevancy, Visibility and Engagement.
The Importance of Blogs When Searching for Influencers
People trust blogs and the impact of this translates into the need for businesses to create their own. It’s also important to participate in discussions with other relevant bloggers in their industry. As a blog’s audience grows so does it’s credibility, influence and SEO strength.
If you are involved with a digital marketing, PR or SEO agency you will need to be able to demonstrate that you have an understanding of the influencers within your client’s market. Whether it’s organic food, fashion or mobile apps, there will be blogs that you need to follow.
Depending on which data source you choose there are approximately 200 million + blogs in existence. The good news is that no matter what your subject matter is, someone will be discussing it on a blog!
How do you run your blogger outreach campaigns? Which tools do you use? Please tell me in the comments below.