Your Ultimate (Honest) Guide To Social Media Automation

Social media has got to be one of the most fickle tools marketers are forced to use. I say forced, because there is no doubt that it is a necessary evil in today’s day and age. You may think I am exaggerating, or maybe that I am the worst marketer in the world for admitting […]

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7 Brand Advocacy Campaigns that Rocked Social Media

Any new or existing brand that wishes to have influence and staying power in today’s marketplace must consider running brand advocacy campaigns. These campaigns can be simple or elaborate, but whatever the case, in the end, they must get people talking positively about the brand. To generate further growth customers must be willing to share […]

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3 Powerful Social Media Marketing Tactics and Tools That You’re Ignoring

Marketers work extremely hard at expanding their visibility on social media. Without strategic maneuvers, content reach on social media is limited, also affecting the potential to convert. The reasons for limited reach on social media are simple. Let’s consider the scene on Facebook. Too many posts compete for a place in a person’s feeds. Facebook […]

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What Does Your Content ROI Reveal About Your Strategy?

Many businesses have realized the potential of content marketing for getting clients, building brand authority and driving sales. And yet, marketers are under pressure to validate their content marketing efforts using financial formulas. Like any other marketing efforts, they are expected to provide ROI figures to their bosses to get the required resources for their […]

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Influence Marketing is Moving Towards Mainstream

Influence marketing has become the new formula for creating dominant online sales and advertising campaign strategies. Where traditional marketing was primarily focused on persuasion, influence marketing is more often related to online influence and advocacy through cross promotion. The online influencers could be many things, such as a potential buyer of a marketed product line […]

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