Category Archives for Social Media

3 Powerful Social Media Marketing Tactics and Tools That You’re Ignoring

Marketers work extremely hard at expanding their visibility on social media. Without strategic maneuvers, content reach on social media is limited, also affecting the potential to convert. The reasons for limited reach on social media are simple. Let’s consider the scene on Facebook. Too many posts compete for a place in a person’s feeds. Facebook […]

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Getting IoT and Social Media Marketing in Sync

In the social media age, consumers are more informed than ever. They want to find out what solutions you offer in detail, or even to try them out before they buy. They want to know what the benefits are – experientially. This calls for a sync between Internet of Things (IoT) and social media. The […]

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3 Killer Apps to Increase Employee Engagement on Social Media

Your employees can become an integral part of your marketing campaign through employee advocacy. Giving them the opportunity to share your content and engage with your audience can be beneficial both for the employees and the company. Benefits of employee advocacy: Amplified reach Increased credibility Shorter sales cycles Employee engagement Relationship building Companies with engaged […]

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Creating Trust for Your Brand Through NetWeaving

I don’t like networking. I’m sure I’m not alone in this. It feels phony. It feels like you’re looking at a person not as who they are, but as what they can do for you. That’s both a selfish and self-centered way to look at the world. And you immediately know when somebody’s doing it […]

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Crisis Comms and Social Media Management

More often than not, businesses are judged first and foremost by their social media presence. If and when a crisis hits a business, it will very often start (and if not start, at least play out) in the very public sphere of social media. You have no doubt noticed an increase in the amount of […]

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